Niche
Fashion & Lifestyle
Engagement
PROSPECT
Account
NEW · every 48h
Daily target
1/day
Domain
https://terrahouseco.com
Store

Overview

Where this store stands, and what it is losing while it stands there.

Composite health
43/100

Weighted across 75% of the score that is measurable.

No onboarding date recorded, so this store cannot be placed in a cohort yet.

Execution
38·30%
Foundation
52·25%
Performance
—·25%
Account health
38·20%
Execution
16 pin(s) scheduled in 30d against a target of 30 · 1 stalled cycle(s)
38
Foundation
2/8 topics covered · 40 validated keyword(s) · 7/23 boards over 10 pins
52
Performance
No measured pin performance in the last 30 days yet.
—
Account health
token expires in 9d · 7 open leak(s)
38

Last 30 days

Movement is against the thirty days before this window. Days we did not receive data are gaps, not zeroes.

2026-09-24 — 2026-10-23
Outbound clicks
0
Saves
0
Impressions
45
Pins published
12

Leaks

Ranked by what they cost, not by when they appeared.

7 open
  • 6 topic(s) under 5 boards

    Blocks phase 4 for that topic entirely — no URL under it can enter production.

    • Jewelry (1/5)
    • Watches (1/5)
    • Bags (1/5)
    • +3 more
    Fix
    P3.3.1
  • Publishing 0.4/day against a target of 1/day

    Fewer pins than the store is set up for — every missing day is reach that is not coming back.

    • 5 pin(s) planned in the next 14 days, 1 cycle(s) running
    • at 48h per URL the target takes 2 cycles at once — start 1 more alongside
    • no URL is close to the cycle gate yet
    Fix
    P4.1.4
  • 1 cycle(s) stalled mid-waterfall

    Work already paid for that is not shipping — designs and copy sitting idle.

    • Daria Woven Leather Handbag — status RUNNING since 2026-10-01
    Fix
    P4.3.2
  • Pinterest token expires in 9 day(s)

    Publishing stops the day it lapses, mid-cycle.

    • Expires 2026-11-01
  • 16 board(s) under 10 pins

    Boards under ten pins give the algorithm no context, so everything pinned there under-distributes.

    • Watch Styling Ideas (0 pins)
    • Warm Neutral Home Decor (0 pins)
    • Home Decor Inspiration (0 pins)
    • +13 more
    Fix
    P3.3.6
  • 20 volume-cached keyword(s) never used on a URL

    Reach already paid for in research hours and never deployed on a pin.

    • casual (vol 5292059)
    • 90s (vol 1669598)
    • nike shoes (vol 1156660)
    • +17 more
    Fix
    P4.1.6
  • 18 live board(s) with no pins scheduled in 30d

    Dormant boards slowly lose their standing with the algorithm.

    • Ad-only Pins (71 pins)
    • Bedroom Refresh Ideas (0 pins)
    • Home Decor Inspiration (0 pins)
    • +15 more

Onboarding

Phases 1 to 3. One-time work that gates everything downstream.

98%81 of 83 tasks
1 · Onboarding & audit
43/44
2 · Market research
14/14
3 · SEO architecture
24/25

Production cycles

URLReasonWaterfallProgress
Daria Woven Leather HandbagBEST_PERFORMERRUNNING20/21

Publishing calendar

October 2026 — each creative on the day it goes out, onto the board it lands on.

16 pins this month · 12 liveNext out 2026-10-25
M
T
W
T
F
S
S
2026-10-23

1 pin · 1 live

  • live on PinterestD4C · click

    Women's Bag | Daria Woven Leather Handbag

    Bags & Everyday Accessories — Daria Woven Leather Handbag

Results

Last 30 days against the phase-1 baseline. Distribution metrics live on the analytics tab.

Outbound clicks
0
baseline 0
Pin saves
0
baseline 0
Page visits
—
no baseline
Add to cart
—
no baseline