- Women’s Fashion, Footwear & Accessories
- PROSPECT
- NEW · every 48h
- 1/day
- https://elsaberlin.com
Overview
Where this store stands, and what it is losing while it stands there.
Weighted across 100% of the score that is measurable.
No onboarding date recorded, so this store cannot be placed in a cohort yet.
- Execution
- 16 pin(s) scheduled in 30d against a target of 30
- 53
- Foundation
- 1/6 topics covered · 28 validated keyword(s) · 3/25 boards over 10 pins
- 33
- Performance
- 1 clicks / 0 saves in 30d against a baseline of 1 / 0
- 100
- Account health
- token expires in 11d · 6 open leak(s)
- 44
Last 30 days
Movement is against the thirty days before this window. Days we did not receive data are gaps, not zeroes.
Leaks
Ranked by what they cost, not by when they appeared.
- 5 topic(s) under 5 boards
Blocks phase 4 for that topic entirely — no URL under it can enter production.
- Women's Shoes (1/5)
- Women's Bags (1/5)
- Dresses (2/5)
- +2 more
FixP3.3.1 - Publishing 0.5/day against a target of 1/day
Fewer pins than the store is set up for — every missing day is reach that is not coming back.
- 7 pin(s) planned in the next 14 days, 1 cycle(s) running
- at 48h per URL the target takes 2 cycles at once — start 1 more alongside
- 2 URL(s) only need four boards assigned (URLs page), then they can start
FixP4.1.4 - Pinterest token expires in 11 day(s)
Publishing stops the day it lapses, mid-cycle.
- Expires 2026-11-03
- 20 board(s) under 10 pins
Boards under ten pins give the algorithm no context, so everything pinned there under-distributes.
- Festliche Outfits Damen (0 pins)
- Pullover für Damen (0 pins)
- Café Outfits Damen (0 pins)
- +17 more
FixP3.3.6 - 20 volume-cached keyword(s) never used on a URL
Reach already paid for in research hours and never deployed on a pin.
- outfit inspo (vol 4659670)
- casual outfit (vol 1080391)
- cute fits (vol 327678)
- +17 more
FixP4.1.6 - 20 live board(s) with no pins scheduled in 30d
Dormant boards slowly lose their standing with the algorithm.
- Alltagsoutfits Damen (9 pins)
- Beige Outfits Damen (0 pins)
- Blusen kombinieren (0 pins)
- +17 more
Onboarding
Phases 1 to 3. One-time work that gates everything downstream.
Production cycles
| URL | Reason | Waterfall | Progress |
|---|---|---|---|
| Milton Midi Mantel Mit Zweifarbigen Karomuster | BEST_PERFORMER | RUNNING | 18/21 |
Publishing calendar
October 2026 — each creative on the day it goes out, onto the board it lands on.
1 pin
queued — goes out on its dayD1C · saveDamen outfits herbst: Milton Midi Mantel three ways
Herbstoutfits Damen — Milton Midi Mantel Mit Zweifarbigen Karomuster
Results
Last 30 days against the phase-1 baseline. Distribution metrics live on the analytics tab.