Overview

Where this store stands, and what it is losing while it stands there.

Composite health

39/100

Weighted across 100% of the score that is measurable.

No onboarding date recorded, so this store cannot be placed in a cohort yet.

Execution

38·30%

Foundation

63·25%

Performance

0·25%

Account health

58·20%

Execution: 16 pin(s) scheduled in 30d against a target of 30 · 1 stalled cycle(s); 38
Foundation: 1/5 topics covered · 96 validated keyword(s) · 17/25 boards over 10 pins; 63
Performance: 1 clicks / 0 saves in 30d against a baseline of 1249 / 583; 0
Account health: Token valid · 7 open leak(s); 58

Last 30 days

Movement is against the thirty days before this window. Days we did not receive data are gaps, not zeroes.

2026-09-24 — 2026-10-23

Outbound clicks

Saves

Impressions

7,669

Pins published

Leaks

Ranked by what they cost, not by when they appeared.

7 open

4 topic(s) under 5 boards
Blocks phase 4 for that topic entirely — no URL under it can enter production.
- Womens Shoes (1/5)
- Womens Dresses (1/5)
- Womens Clothing (2/5)
- +1 more
Fix
P3.3.1
Publishing 0.1/day against a target of 1/day
Fewer pins than the store is set up for — every missing day is reach that is not coming back.
- 1 pin(s) planned in the next 14 days, 1 cycle(s) running
- at 48h per URL the target takes 2 cycles at once — start 1 more alongside
- 3 URL(s) only need four boards assigned (URLs page), then they can start
Fix
P4.1.4
1 cycle(s) stalled mid-waterfall
Work already paid for that is not shipping — designs and copy sitting idle.
- Astella™ Spraykleid — status RUNNING since 2026-09-24
Fix
P4.3.2
Outbound clicks below baseline two months running
Two months of decline is the point where a client starts questioning the retainer.
- 2026-10: 1 clicks vs baseline 1249
- 2026-09: 0 clicks vs baseline 1249
Fix
P5.2.2
8 board(s) under 10 pins
Boards under ten pins give the algorithm no context, so everything pinned there under-distributes.
- Womens Jackets (1 pins)
- Womens Tops (2 pins)
- Mens Clothing (2 pins)
- +5 more
Fix
P3.3.6
20 volume-cached keyword(s) never used on a URL
Reach already paid for in research hours and never deployed on a pin.
- casual (vol 5292059)
- beach outfit (vol 4134457)
- airport outfit (vol 2878177)
- +17 more
Fix
P4.1.6
20 live board(s) with no pins scheduled in 30d
Dormant boards slowly lose their standing with the algorithm.
- Ad-only Pins (3980 pins)
- Business Casual Outfits (12 pins)
- Casual Outfits (10 pins)
- +17 more
Fix