Agency

The book

Every store at once. Which make money, which lose money, and where the delivery is stuck — without opening fifty pages.

Level

All stores · 44 stores · Oct 15 – Oct 21 vs Oct 8 – Oct 14 · own image and video pins, product pins left out

36 pin(s) carry “AI modified” — 32 live, 4 still to go out, over 16 store(s). Made with ChatGPT, Canva AI — Pinterest reads that from the file and labels the pin.Show all pins

Still to go out: re-export the design from Canva with the 1% frame and replace it on the cycle (P4.2.4) — the pin then goes out clean. Live: the label is already on Pinterest; nothing is changed automatically.

  • queuedOct 24Maison CosmeticsCollagen Skincare · ChatGPT · cycle
  • not queued yetOct 19Nature RootsBloating & Gut Health Tips · ChatGPT · cycle
  • not queued yetOct 21Nature RootsDandelion Root & Herbal Ingredients · ChatGPT · cycle
  • not queued yetOct 25Nature RootsLymphatic Drainage Massage · ChatGPT · cycle
  • liveSep 25BreathfreeCraving Control Tips · ChatGPT · on Pinterest
  • liveSep 29CelestiaGoing Out Dresses · ChatGPT · on Pinterest
  • liveOct 20CelestiaMini Dresses · ChatGPT · on Pinterest
  • liveOct 8Elsa BerlinDamenmode · ChatGPT · on Pinterest
  • liveSep 25Grace Parker JewelleryRings · ChatGPT · on Pinterest
  • liveSep 27Grace Parker JewelleryBOHO TURQUOISE RINGS · ChatGPT · on Pinterest
  • liveSep 29Grace Parker JewelleryBOHO EARRINGS 2 · ChatGPT · on Pinterest
  • liveOct 1Grace Parker JewelleryVINTAGE STONE RINGS · ChatGPT · on Pinterest
  • liveOct 2Icon AmsterdamSummer Men's Fashion · Canva AI · on Pinterest
  • liveOct 8Icon AmsterdamMen's Shirt Outfits · ChatGPT · on Pinterest
  • liveOct 10Icon AmsterdamMen's Style · ChatGPT · on Pinterest
  • liveOct 12Icon AmsterdamBusiness Casual Men · ChatGPT · on Pinterest
  • liveOct 22Maison CosmeticsAnti Aging Skincare · ChatGPT · on Pinterest
  • liveOct 20MayCosmeticsLippenstift · ChatGPT · on Pinterest
  • liveOct 21MayCosmeticsNatuurlijke Make-up · ChatGPT · on Pinterest
  • liveOct 22MayCosmeticsMake-up Looks · ChatGPT · on Pinterest
  • liveOct 23MayCosmeticsMake-upideeën · ChatGPT · on Pinterest
  • liveOct 1Nova JewelryNecklaces for Women · ChatGPT · on Pinterest
  • liveOct 6Nova JewelryEveryday Jewelry · ChatGPT · on Pinterest
  • liveOct 17OhmydotzDot Painting Designs · ChatGPT · on Pinterest
  • liveOct 19OhmydotzAnimal Dot Painting · ChatGPT · on Pinterest
  • liveSep 24petcuraGewrichten Hond · ChatGPT · on Pinterest
  • liveSep 25petcuraHond Gezondheid · ChatGPT · on Pinterest
  • liveOct 9Roha HomeBathroom Organization Ideas · ChatGPT · on Pinterest
  • liveOct 11Roha HomeSuction Towel Hooks · ChatGPT · on Pinterest
  • liveOct 13Roha HomeNo Drill Bathroom Ideas · ChatGPT · on Pinterest
  • liveSep 26Sarah OliverWomen's Fashion · ChatGPT · on Pinterest
  • liveSep 27Sarah OliverJackets · ChatGPT · on Pinterest
  • liveSep 28Sarah OliverCasual Outfits · ChatGPT · on Pinterest
  • liveOct 2TerrahouseBags & Everyday Accessories · ChatGPT · on Pinterest
  • liveOct 20Valerie MasonGold Bracelets Aesthetic · ChatGPT · on Pinterest
  • liveOct 9VoramaeWomen's Dresses · ChatGPT · on Pinterest
Impressions
224,879▼ 7%
Saves
582▼ 18%
Outbound clicks
332▼ 26%
Outbound CTR
0.15%▼ 20%
Pins live / planned
133 / 139▲ 16%
our pins dated in the period: how many went out, of how many planned

224,879 impressions without ad spend in Oct 15 – Oct 21, across 44 stores.

Last 11 weeks

Monday to Sunday, against the average of the weeks shown (dashed line). Starts at 3 Aug: the week of 27 Jul was a one-off spike and is left off.

Impressionsweek of Oct 12: 290,780+14% vs average
Week of Aug 3: 325,030 (+27% vs average)Aug 3Week of Aug 10: 299,888 (+17% vs average)Week of Aug 17: 270,922 (+6% vs average)Aug 17Week of Aug 24: 201,683 (-21% vs average)Week of Aug 31: 228,175 (-11% vs average)Aug 31Week of Sep 7: 227,178 (-11% vs average)Week of Sep 14: 264,679 (+4% vs average)Sep 14Week of Sep 21: 234,258 (-8% vs average)Week of Sep 28: 232,701 (-9% vs average)Sep 28Week of Oct 5: 232,764 (-9% vs average)Week of Oct 12: 290,780 (+14% vs average)Oct 12avg 255,278

above average below5 of 11 weeks above

Outbound clicksweek of Oct 12: 458-6% vs average
Week of Aug 3: 945 (+93% vs average)Aug 3Week of Aug 10: 874 (+78% vs average)Week of Aug 17: 657 (+34% vs average)Aug 17Week of Aug 24: 287 (-41% vs average)Week of Aug 31: 354 (-28% vs average)Aug 31Week of Sep 7: 368 (-25% vs average)Week of Sep 14: 407 (-17% vs average)Sep 14Week of Sep 21: 309 (-37% vs average)Week of Sep 28: 304 (-38% vs average)Sep 28Week of Oct 5: 424 (-13% vs average)Week of Oct 12: 458 (-6% vs average)Oct 12avg 490

above average below3 of 11 weeks above

Niches

Sorted on outbound clicks. Click through to go a level down.

#NicheStoresOutbound clicksImpressionsOutbound CTRSavesPins live / planned
1fashion27157-27%113,755-3%0.14%-25%249-15%88 / 88
2jewelry4131-18%79,599-7%0.16%-12%200-3%13 / 14
3home decor328-32%28,747-14%0.10%-20%131-38%13 / 13
4health310-44%1,321-25%0.76%-26%06 / 9
5beauty24-64%923-76%0.43%+54%0-100%2 / 2
6sports12-50%384+322%0.52%-88%24 / 4
7kids20133+8%0.00%04 / 6
8no niche10170.00%00 / 0
9bags100—03 / 3

Board health · internal

Open = public on Pinterest, protected = still hidden while it is warmed to ten pins. "AI modified" = the file carries AI metadata, so Pinterest labels the pin. Runway = the last queued pin, flagged within 3 days. Not in the client version.

766Boards open
393Boards protected
32 liveAI-modified pins4 more still to go out
4Runway ≤ 3 daysstores, nothing queued included
0Misplaced pinsflagged, not fixed
StoreBoards openProtectedAI-modified pinsRunwayMisplaced
Grace Parker Jewellery10544 liveOct 25 · 2d0
Joseph Violet2130 liveOct 25 · 2d0
Nordheim13120 liveOct 24 · 1d0
Sarah Oliver14123 liveOct 24 · 1d0
Nature Roots9123 to come0 livefirst cycle in prep0
Maison Cosmetics5151 to come1 liveNov 21 · 29d0
Abbey London1670 liveNov 3 · 11d0
astrilon5200 liveNov 11 · 19d0
Beaumont Nice1940 liveOct 30 · 7d0
Breathfree2461 liveNov 21 · 29d0
Carol Jewellery81190 liveOct 31 · 8d0
Celestia2062 liveNov 19 · 27d0
Colleins060 livefirst cycle in prep0
Eleanor Savannah1190 liveNov 7 · 15d0
Elsa Berlin3221 liveNov 7 · 15d0
Envoise1900 liveOct 29 · 6d0
Fit Cherries4090 liveNov 19 · 27d0
Henrietteparure2050 liveNov 16 · 24d0
Icon Amsterdam2434 liveNov 7 · 15d0
Jess Anne Boutique2000 liveNov 8 · 16d0
Junior Palace840 livefirst cycle in prep0
Lian Footwear2040 liveOct 28 · 5d0
Little Rowan1910 liveNov 14 · 22d0
MayCosmetics1574 liveNov 4 · 12d0
Mescini2310 liveNov 19 · 27d0
Modebergbern8220 liveNov 1 · 9d0
Moonhaven9110 liveOct 29 · 6d0
Morenzio11100 liveNov 20 · 28d0
Nela Bag1550 liveNov 15 · 23d0
Nora Winslow3170 liveNov 6 · 14d0
Notbranded000 live—0
Nova Jewelry8172 liveOct 29 · 6d0
Ohmydotz2002 liveNov 19 · 27d0
petcura8142 liveNov 21 · 29d0
Riley River2040 liveOct 29 · 6d0
Roha Home2143 liveNov 8 · 16d0
Rosenfield Mode1490 liveNov 3 · 11d0
Soos Atelier1190 liveNov 4 · 12d0
Terrahouse4191 liveOct 31 · 8d0
The Reeder Family2500 liveNov 7 · 15d0
Valerie Mason2251 liveNov 19 · 27d0
Vionnera5200 liveNov 6 · 14d0
Viorita1630 livepaused0
Voramae2231 liveNov 8 · 16d0