- Women's Fashion
- PROSPECT
- NEW · every 48h
- 1/day
- https://josephviolet.com/
Step 2.1 · Grid & competitors
- What happens
- Pick five to ten seed keywords, search each one incognito, record what format dominates and how page one feels, extract the three dominant hex codes, then identify five to ten real competitors and export their pins.
- Where
- Pinterest search in an incognito window (or PinClicks to avoid personalisation). PinInspector for the competitor exports. Recording happens here.
- Owner
- Media buyer
- Done when
- One grid record per keyword with format + CTA + overlay bucket + colours, plus competitor rows with their pin exports imported.
Choose seed keywords
Five to ten broad terms that describe the brand. Starting point for the grid analysis.
Seed keywords: Womens Fashion, Womens Clothing, Womens Outfits, Casual Outfits, Casual Fashion, Dresses For Women, Womens Shoes, Womens Jackets
Review the grid per keyword
Search incognito, or use PinClicks to avoid personalisation bias. Look at the first 15 to 20 organic pins. This reads what Pinterest already rewards for the keyword, so it has nothing to do with whether the store itself has any history — it applies to a brand-new account exactly as it does to a takeover.
Nothing here — the next task (P2.1.3) is the form this feeds. Look at the first fifteen to twenty organic pins per seed keyword, incognito so personalisation does not colour it, then record what you saw there.
Record the grid
Per keyword: which format dominates, are there CTAs, how page 1 feels. Structured input so that everyone delivers the same.
Grid recorded for 8 keyword(s).
Extract dominant colours
Right-click next to the top 3 pins, View Page Source, search for dominant_color. These hex codes drive the design brief.
Hex colors recorded for 8 keyword(s).
Identify competitors
Real brands with an active account in the same niche. Not Shein, not individual collectors.
Competitors: Madewell, J.Crew, Everlane, Sézane, EILEEN FISHER
Export competitor pins
Seven hundred to a thousand pins per competitor where the competitor has them, and everything they do have where they do not — the count per competitor is itself a finding about the niche. Five to ten competitors. Manual, do not automate.
The parsed exports, imported per competitor on the upload screen above: 700-1000 pins each where that many exist, otherwise everything the competitor has. Five to ten competitors — the coverage line tells you which are still missing, and the imported count per competitor is recorded with them. Attach the link to wherever the raw CSVs live (Drive) so the export can be traced back later; it lands in the Assets library as a PinInspector export automatically.
Imported 1,083 competitor pins across 5/5 competitors.
Collect top pin designs
Per keyword: pin URL, title, description, annotations and colours. Material for the AI analysis.
Per keyword: the pin URL, its title and description, the annotations PinClicks returned and the three dominant colours. This is what the AI market analysis reads — an annotation stays research until it passes a volume check.
Top pin designs recorded for 3 pin(s).