Overview

Where this store stands, and what it is losing while it stands there.

Composite health

51/100

Weighted across 75% of the score that is measurable.

No onboarding date recorded, so this store cannot be placed in a cohort yet.

Execution

53·30%

Foundation

54·25%

Performance

—·25%

Account health

44·20%

Execution: 16 pin(s) scheduled in 30d against a target of 30; 53
Foundation: 2/7 topics covered · 15 validated keyword(s) · 19/20 boards over 10 pins; 54
Performance: No measured pin performance in the last 30 days yet.; —
Account health: token expires in 6d · 6 open leak(s); 44

Last 30 days

Movement is against the thirty days before this window. Days we did not receive data are gaps, not zeroes.

2026-09-24 — 2026-10-23

Outbound clicks

Saves

Impressions

Pins published

Ranked by what they cost, not by when they appeared.

6 open

5 topic(s) under 5 boards
Blocks phase 4 for that topic entirely — no URL under it can enter production.
- Kids Fashion (1/5)
- Baby Fashion (1/5)
- Children's Fashion (1/5)
- +2 more
Fix
P3.3.1
Publishing 0.5/day against a target of 1/day
Fewer pins than the store is set up for — every missing day is reach that is not coming back.
- 7 pin(s) planned in the next 14 days, 1 cycle(s) running
- at 48h per URL the target takes 2 cycles at once — start 1 more alongside
- 1 URL(s) only need four boards assigned (URLs page), then they can start
Fix
P4.1.4
Pinterest token expires in 6 day(s)
Publishing stops the day it lapses, mid-cycle.
- Expires 2026-10-29
Fix
1 board(s) under 10 pins
Boards under ten pins give the algorithm no context, so everything pinned there under-distributes.
- Neutral Baby Clothes (6 pins)
Fix
P3.3.6
12 volume-cached keyword(s) never used on a URL
Reach already paid for in research hours and never deployed on a pin.
- crochet (vol 6001301)
- everyday outfits (vol 544154)
- dominican republic (vol 188254)
- +9 more
Fix
P4.1.6
15 live board(s) with no pins scheduled in 30d
Dormant boards slowly lose their standing with the algorithm.
- Autumn Baby Outfits (13 pins)
- Baby Birthday Outfits (19 pins)
- Baby Clothes (16 pins)
- +12 more
Fix