Niche
Children's clothing
Engagement
PROSPECT
Account
NEW · every 48h
Daily target
1/day
Domain
https://little-rowan.com

Phase 5 — Analytics & feedback loop

Attribute performance back to the decisions that produced it, so the next cycle is better than the last.

Goal
End state each month: KPIs pulled and compared to baseline, winners identified and traced back to reason, keyword and board type, and the design brief updated with what actually worked.

Organic per week

Monday to Sunday. Reach comes from Pinterest every night; revenue and conversions are copied from Conversion Insights once a week.

WeekImpressionsSavesOutbound clicksOrganic revenueCheckoutsPage visitsAdd to cart
Oct 12 – Oct 1822500
Oct 5 – Oct 112701————
Sep 28 – Oct 41000————
Sep 21 – Sep 27000————
Sep 14 – Sep 20000————
Sep 7 – Sep 13———————
Aug 31 – Sep 6———————
Aug 24 – Aug 30———————
How to read Conversion Insights
  1. Ads Manager → Analytics → Conversion insights, on this store's ad account.
  2. Date range: the week below, Monday to Sunday.
  3. Conversion window: 30-day click / 1-day view — the brand's own setting, so organic is measured the way paid is.
  4. Content type: Organic. Source: Your Pins — never all pins.
  5. Pin format: Image and Video only. Never Product: catalogue pins run on paid and are not organic revenue.
  6. Copy the ORGANIC column only. Paid-assisted is already claimed by the paid report.

Reach counts the store's own image and video pins only (claimed domain, product pins left out). Amounts are in the ad account's currency (EUR).

Content per week

What was posted, and how the pins new that week did from the day they went up to Sunday, next to the whole account's reach. Followers are counted daily from 28 Sep 2026 — Pinterest keeps no follower history, so earlier weeks have none.

WeekFollowersPostsNew pins: impressionsSavesOutbound clicksShare of reachTop post
Oct 12 – Oct 18032 by us+166 warming saves71 not measured yet003%Baby Girl Clothes for Sweet Red Dress Outfit Inspiration23 impr. · 0 saves · 0 clicks
Oct 5 – Oct 1100————The Kids Brand Every Mum Is Talking About2 impr. · 0 saves · 1 clicks
Sep 28 – Oct 400————The Kids Brand Every Mum Is Talking About2 impr. · 0 saves · 0 clicks
Sep 21 – Sep 27—0—————
Sep 14 – Sep 20—0—————
Sep 7 – Sep 13—0—————
Aug 31 – Sep 6—0—————
Aug 24 – Aug 30—0—————
No tasks in this phase yet.