Step 3.2 · Profile optimisation

3 / 3 done

What happens: Write a display name under sixty-five characters containing a keyword with real volume, a bio under five hundred characters weaving in around five keywords with a CTA, and check the profile photo and cover on both desktop and mobile.
Where: AI drafts here, you edit and approve, then apply in Pinterest settings.
Owner: AI drafts → media buyer approves
Done when: An approved display name and bio stored here and applied on Pinterest.

AIP3.2.1

Display name

Maximum 65 characters: brand name plus one broad keyword. Anyone searching that keyword also sees profiles. The cheapest win available.

Your work on this task

Display name: "Junior Palace | baby gifts" (26/65)

AIP3.2.2

Bio

Maximum 500 characters, around five broad keywords in natural sentences, CTA at the end. Weighted heavily by the algorithm.

Your work on this task

Bio saved (311/500 characters)

EXTP3.2.3

Profile photo and cover

Photo 1:1 and sharp. Check the cover on desktop and mobile, the crop differs. If the client sells to both genders, show that.

What this task should hand backNothing recorded yet

The profile photo and cover, live on the account. Check the cover on desktop AND mobile before calling it done — the crop differs and a cover that works on one is regularly unreadable on the other.