- Cosmetics
- PROSPECT
- NEW · every 48h
- 1/day
- https://maisoncosmetics.com
Research record
Everything phases 1 to 3 produced for Maison Cosmetics, searchable in one place. Some of it drives phase 4 automatically — the grid sets the save/click split, the brand book constrains copy, what has won ranks the boards. The rest is here to be looked up at the moment you need it.
Answers
57Every question answered in phases 1 to 3, with the reasoning behind it.
- P1.0.1Good-fit check
Are there more than five distinct products or ideas to pin?
YesMaison Cosmetics offers at least 6 distinct skincare products, including collagen serum, firming capsule cream, overnight mask, hydrogel eye pads, body oil, and PDRN jelly gel mask. The catalog supports multiple Pinterest content angles focused on mature skin, hydration, collagen skincare, and skincare routines. Copy note
- P1.0.1Good-fit check
Does the site have enough distinct URLs to keep a waterfall fed?
YesThe website has multiple distinct product URLs and collection categories, including Bestsellers and Sets. This provides a starting URL pool for the waterfall strategy. However, the catalog is relatively small, so URL rotation must be monitored and additional collection or educational landing pages should be considered to support sustainable publishing. Copy note
- P1.0.1Good-fit check
Do usable visual assets already exist?
YesMaison Cosmetics has existing product photography, skincare imagery, and promotional assets across its website. These can support Pinterest product pins, lifestyle creatives, and educational skincare content. Additional lifestyle variations may be required for the 4-design waterfall method. Original asset quality, usage rights, and image variety should be verified before production. Copy note
- P1.0.2Red-flag check
Is the whole site a single landing page?
NoMaison Cosmetics is a multi-product skincare e-commerce website with individual product pages and collection navigation. It is not a single landing page. The website offers multiple relevant destination URLs for Pinterest organic content, although URL diversity should be monitored due to the relatively small catalog. Copy
- P1.0.2Red-flag check
Is the niche restricted or sensitive on Pinterest?
NoMaison Cosmetics operates in the beauty and skincare niche, which is generally permitted on Pinterest but requires caution around anti-aging and cosmetic efficacy claims. Avoid unrealistic lifting results, claims of restoring facial fat, misleading before-and-after imagery, and unverified medical claims. Focus on skincare routines, hydration, product textures, and realistic cosmetic benefits. No prohibited product category has been identified. Copy
- P1.0.3Count URL volume
How many usable URLs does the sitemap yield?
59The automated sitemap scan yielded 59 URLs against a minimum requirement of 6 URLs (1 pin/day, 60-day cooldown, 30-day waterfall). The available URL volume exceeds the initial threshold and provides potential for content rotation. Product, collection, and educational URLs must be separated from policy, account, duplicate, and other non-pinnable pages before confirming the final usable count. Copy note
- P1.0.3Count URL volume
What is the split, and which pages are the strongest candidates?
The sitemap contains 59 detected URLs. Exact counts by product, collection, and educational page type require verification. Priority evergreen candidates include VoluFine Korean Collagen Serum, Collagen Firming Capsule Cream, Collagen Overnight Wrapping Mask, Firming Hydrogel Eye Pads, and relevant skincare collections. Focus on mature skin routines, hydration, collagen skincare, and nighttime skincare. Exclude policy, account, duplicate, and irrelevant pages. No seasonal bestseller or top-performing URL has been independently confirmed. Copy answer
- P1.0.4Assess account potential
How much potential does this account have?
STRONG_FITMaison Cosmetics shows high potential for Pinterest Organic. The brand has multiple visual skincare products, 59 detected sitemap URLs against a minimum requirement of 6, and existing product imagery. Its collagen skincare, mature skin care, and hydration categories support evergreen educational and lifestyle content. URL usability and account readiness still need verification, while anti-aging claims require careful handling. Copy note
- P1.0.4Assess account potential
If this goes wrong, what will have caused it?
The most likely failure would be expecting immediate sales before Pinterest has enough time to index and distribute content, resulting in the strategy being abandoned before organic traffic develops. Copy answer
- P1.2.1Domain block check
Is the domain unblocked?
Yes
- P1.2.2Flagged pin check
Has every flagged pin been dealt with?
Yes
- P1.2.3Redirect and canonical check
Are the broken redirects and canonical errors fixed?
Yes
- P1.2.4Find homepage pins
Do no pins point at the homepage any more?
Yes
- P1.2.5Find pins without a URL
Does every pin now carry a destination URL?
Yes
- P1.2.6Canonical pin ID check
Do we hold the canonical pin on the pins that were checked?
Yes
- P1.2.7Board architecture audit
Has every cryptic board name been renamed?
Yes
- P1.2.8Inventory group boards
Has every group board been left in place or archived deliberately?
Yes
- P1.2.9Boards under 10 pins
Is every board under ten pins set back to secret?
Yes
- P1.2.10Rich Pins and Open Graph
Do Rich Pins pull title and price through in the Pin Builder?
Yes
- P1.2.11Determine inactivity period
How many months has the profile been silent?
0
- P1.2.11Determine inactivity period
Which account class does that make it?
NEW
- P1.2.11Determine inactivity period
Is the inactivity period recorded and the account class set from it?
Yes
- P1.2.12Shadowban signals
Are the shadowban signals cleared, or confirmed absent?
Yes
- P1.3.1Business account
Is this a Pinterest business account?
Yes
- P1.3.15Social claimed check
Is the shop connected under claimed accounts?
No
- P1.3.15Social claimed check
Is Instagram connected?
No
- P1.3.15Social claimed check
Is Instagram auto-publish switched OFF?
Yes
- P1.3.15Social claimed check
What is not right, and what has to happen?
connect social media accounts but turn off auto publish
- P1.3.16Re-optimise existing top pins
Do the pins with impressions but no destination URL now have the correct link?
Yes
- P1.3.16Re-optimise existing top pins
Has generic copy on the high-impression pins been rewritten?
Yes
- P1.3.16Re-optimise existing top pins
Did you stay under the daily edit cap?
Yes
- P1.3.17Verified Merchant status
Are all the prerequisites met — business account, claimed domain, active catalogue, no policy violations?
Yes
- P1.3.17Verified Merchant status
Where does the Verified Merchant application stand?
SUBMITTED
- P1.3.2Claim domain
Does the domain show as claimed, with the checkmark visible?
No
- P1.3.2Claim domain
Is the verification tag in the live theme, where a theme update cannot wipe it?
No
- P1.3.2Claim domain
What is not right, and what has to happen?
claim is still pending
- P1.3.3Pinterest tag
Is the base code present on every page?
Yes
- P1.3.3Pinterest tag
Do PageVisit, AddToCart and Checkout all fire?
Yes
- P1.3.4Connect catalogue
Is the product feed connected and ingesting?
Yes
- P1.3.4Connect catalogue
Does the ingested product count match the shop, with no feed errors?
Yes
- P1.3.5Profile public
Is the profile public and visible to search engines?
Yes
- P1.3.6Turn off shopping recommendations
Are shopping recommendations turned off?
Yes
- P1.3.7Limit messages
Does the messages setting match whether the client actually monitors it?
Yes
- P1.3.8Measure page speed
Is mobile load time acceptable on the pages we will be pinning?
Yes
- P1.3.8Measure page speed
Is there no single obvious blocker?
Yes
- P1.3.9Review URL slugs
Are the existing slugs readable and keyword-bearing?
Yes
- P1.3.9Review URL slugs
Has the convention for new pages been agreed with the client?
Yes
- P1.3.10Image file names
Are the image file names descriptive rather than camera defaults?
Yes
- P1.3.10Image file names
Is a naming convention agreed for everything uploaded from now on?
Yes
- P1.3.11Meta descriptions
Does every URL in the pool have a meta description?
Yes
- P1.3.11Meta descriptions
Do those descriptions carry the keywords we will be targeting?
Yes
- P1.3.12Save buttons on the site
Is there a working Pinterest save button on product and content pages?
Yes
- P1.3.13Mobile experience
Does the site scroll smoothly on a real phone, with any popup dismissable?
Yes
- P1.3.13Mobile experience
Can you complete a purchase end to end on mobile?
Yes
- P1.3.14Content bank audit
Are there at least two URLs for inspiration (top of funnel)?
Yes
- P1.3.14Content bank audit
At least two for consideration (middle)?
Yes
- P1.3.14Content bank audit
At least two for conversion (bottom)?
Yes
Notes
40Free-form notes recorded against a task.
- P1.0.3Count URL volume
Sitemap yielded 59 URLs; requirement 6 (daily=1, cooldown=60d, waterfall=30d).
- P1.2.13Analytics baseline
Baseline KPIs (3mo): impressions: 22 pin_saves: 0 outbound_clicks: 0 engagements: 0 engagement_rate: 0 followers_end: 0
- P1.2.14Top performing pins
new account,no top pins yet
- P1.2.15Annotations of top pins
Beautiful Skin Care Skin Care Aesthetic Glow Up Tips Glow Up Aesthetic Glowing Body Skin Clear Glowing Skin Skin Advice Affordable Skin Care Routine Glass Skin Serious Skin Care
- P2.1.1Choose seed keywords
Seed keywords: Skincare, Collagen Skincare, Korean Skincare, Anti Aging Skincare, Mature Skin Care, Skin Care Routine, Collagen Serum, Face Serum, Face Moisturizer, Skin Hydration
- P2.1.3Record the grid
Grid recorded for 10 keyword(s).
- P2.1.4Extract dominant colours
Hex colors recorded for 10 keyword(s).
- P2.1.5Identify competitors
Competitors: KAPLAN MD, Elizabeth Grant Skincare, IT Cosmetics, DERMA E, Stark Skincare
- P2.1.6Export competitor pins
Imported 1,182 competitor pins across 5/5 competitors.
- P2.1.7Collect top pin designs
Top pin designs recorded for 1 pin(s).
- P2.2.1Run AI market analysis
AI market analysis generated 23 items.
- P2.2.2Review insights
Reviewed market analysis: 16 pending, 7 rejected
- P2.3.1Taste graph mapping
Taste graph mapped (7 fields).
- P2.3.2Read Audience Insights
3 affinities recorded, 3 marked surprising.
- P2.3.3Three angles, worlds and moments
3 angles / 3 worlds / 3 moments distilled.
- P2.4.1Determine competitor velocity
Velocity recorded for 5 competitor(s).
- P2.4.2Set frequency
1 pins/day × 30 days ÷ 16 pins/URL = 1.88 → 1 URLs/month (rounded down to what the daily cap can publish)
- P3.1.1Candidates from the search bar
Seed "skincare" → 10 new, 0 dupes.
- P3.1.2Candidates from bubbles
Bubbles + related → 13 new, 0 dupes.
- P3.1.3Candidates from the Interest Sheet
Interest-taxonomy picks → 21 new, 0 dupes.
- P3.1.4Candidates from competitor annotations
Mined 86 annotation candidates → 83 new, 3 dupes.
- P3.1.5Recognise a cloaked niche
Not cloaked — standard search-bar route.
- P3.1.6Deduplicate against the cache
Deduped 136 candidates: 37 hits (27%), 0 stale, 99 misses.
- P3.1.7Generate work list
Queued 99 PinClicks lookups (37 hits saved ~37 lookups).
- P3.1.8PinClicks session
PinClicks: queue cleared; +0 related finds.
- P3.1.9Assign parent interests
Parent interests: Skincare, Skin Care Routine, Korean Skincare, Anti Aging Skincare, Mature Skin Care, Collagen Skincare, Collagen Serum, Face Serum, Face Moisturizer, Hydrating Skincare, Skin Hydration, Glass Skin, Skin Care Products, Nighttime Skincare Routine, Morning Skincare Routine, Face Masks, Under Eye Skincare, Skin Barrier Repair, Skincare Over 40, Skincare Over 50, Beauty Over 40, Beauty Over 50, Self Care Routine, Skincare Tips, Skin Care Ingredients
- P3.1.10Determine generic keywords
10 keywords passed the "applies to every product" test.
- P3.1.11Form topic clusters
3 clusters formed (Morning Skincare Routine, Nighttime Skincare Routine, Collagen Skincare Products).
- P3.1.12Seasonal classification
Seasonal classified: 46 (0 MICRO_TREND excluded from boards).
- P3.1.13Calculate publishing windows
Computed ramp-up windows for 0 seasonal terms (peak - 10 weeks, the start of the 6-10 window).
- P3.2.1Display name
Display name: "Maison Cosmetics · skin care routine · glowing skin" (51/65)
- P3.2.2Bio
Bio saved (425/500 characters)
- P3.3.1Finalise board list
Finalised 20 boards across 20 topic(s).
- P3.3.2Check coverage
Coverage FAIL — 25 topic(s) short: Anti Aging Skincare (0/5); Beauty Over 40 (0/5); Beauty Over 50 (0/5); Collagen Serum (0/5); Collagen Skincare (0/5); Face Masks (0/5); Face Moisturizer (0/5); Face Serum (0/5); Glass Skin (0/5); Hydrating Skincare (0/5); Korean Skincare (0/5); Mature Skin Care (0/5); Morning Skincare Routine (0/5); Nighttime Skincare Routine (0/5); Self Care Routine (0/5); Skin Barrier Repair (0/5); Skin Care Ingredients (0/5); Skin Care Products (0/5); Skin Care Routine (0/5); Skin Hydration (0/5); Skincare (0/5); Skincare Over 40 (0/5); Skincare Over 50 (0/5); Skincare Tips (0/5); Under Eye Skincare (0/5). P4.1.1 blocked.
- P3.3.3Board descriptions
Descriptions saved for 20 boards.
- P3.3.4Generate creation schedule
Scheduled 20 boards across 7 day(s), max 3/day.
- P3.3.5Create boards
Created 2 board(s), the architecture is live.
- P3.3.6Select seeding pins
203 seed pins chosen; the seeding cron saves them at 30 a day.
- P3.3.7Run seeding
5 of 18 live board(s) warm.
- P3.3.8Set boards to public
0 board(s) made public on Pinterest (≥10 pins).
Grid analysis
10What page one rewards, per seed keyword (P2.1.3 / P2.1.4).
| Keyword | Dominant formats | CTAs | Text overlay | Colours | Look and feel |
|---|---|---|---|---|---|
| Anti Aging Skincare | simple product, infographics | Yes | MOST | Educational skincare routines and ingredient infographics dominate, mixed with mature skin close-ups and product photography. Soft beige, rose, cream and brown tones. Frequent headline overlays and occasional guide CTAs. | |
| Collagen Serum | pure aesthetic, simple product | No | MINIMAL | Product-focused serum photography dominates with pink and peach bottles, droppers, glossy textures and neutral backgrounds. Minimal text overlays on most product pins, with occasional educational ingredient and usage graphics. | |
| Collagen Skincare | simple product, infographics | No | MINIMAL | A mix of moisturizer product images and comparison infographics. White, cream, pale pink and soft green backgrounds dominate. Educational pins feature product lists and short benefit text, while single-product imagery remains clean and minimal. | |
| Face Moisturizer | simple product, infographics | No | HALF | A mix of moisturizer product images and comparison infographics. White, cream, pale pink and soft green backgrounds dominate. Educational pins feature product lists and short benefit text, while single-product imagery remains clean and minimal. | |
| Face Serum | pure aesthetic, simple product | No | MINIMAL | Serum bottle photography, dropper application and glowing skin close-ups lead the search results. Warm beige, amber, soft pink and cream palettes. Most aesthetic pins use little text, complemented by comparison infographics with denser overlays. | |
| Korean Skincare | simple product | No | HALF | Korean skincare product flat lays, serum bottles, skincare collections and glass skin close-ups dominate. Soft pink, cream, white and neutral beige backgrounds with natural lighting. Mostly minimal text overlays, with occasional product lists and skincare routine graphics. Copy | |
| Mature Skin Care | simple product, infographics | No | HALF | Mature women aged 40 to 60+, realistic facial close-ups, anti-aging skincare recommendations and step-by-step routines dominate. Warm beige, cream, brown and muted pink tones. A mix of clean lifestyle photography and educational text overlays focused on mature skin concerns. Copy | |
| Skin Care Routine | simple product | No | MINIMAL | mostly aesthetics pins | |
| Skin Hydration | simple product | Yes | MINIMAL | mostly aesthetics pins | |
| Skincare | infographics | No | HALF | Aesthetic skincare product photography, serum collections, minimalist flat lays and glowing skin close-ups dominate. Neutral beige, soft pink, sage green and cream tones with natural lighting. Mostly clean compositions and minimal text, supported by occasional skincare routine infographics. Copy |
Competitors
5Who we are up against, and how fast they publish (P2.1.5 / P2.4.1).
| Name | Handle | Niche fit | Pins/day | Pins imported |
|---|---|---|---|---|
| Stark Skincare | @@starkskincare | PARTIAL | 1 | 156 |
| Elizabeth Grant Skincare | @@egskincare | STRONG | 1 | 292 |
| IT Cosmetics | @@itcosmetics | STRONG | 0 | 284 |
| KAPLAN MD | @@kaplanmd | STRONG | 0 | 226 |
| DERMA E | @@dermae | PARTIAL | 0 | 224 |
Competitor pins
200Their best-saving pins, imported in P2.1.6. Capped at 200 here — the per-competitor totals are in the table above.
Market analysis
23Steal List, Board Gaps and content angles — approved and rejected (P2.2.2).
- BOARD GAPREJECTEDBudget Skincare Dupes & Alternatives
Competitors feature premium products; a board comparing luxury to drugstore alternatives fills a price-conscious gap.
Rejected: Price-comparison positioning not established
- BOARD GAPPENDINGMinimalist & Simplified Routines
No competitor focuses on 3-5 step routines for busy professionals; this appeals to simplicity-seekers fatigued by 10-step routines.
- BOARD GAPREJECTEDSensitive & Reactive Skin Solutions
Competitors focus on anti-aging and general hydration but rarely address barrier repair and reactive skin; this is an underserved segment.
Rejected: Product suitability for reactive skin unverified
- BOARD GAPREJECTEDSkincare for Different Climate Zones
No competitor segments advice by climate (humid, dry, temperate); this niche appeals to users seeking geographically-specific skincare guidance.
Rejected: Too broad for current brand positioning
- BOARD GAPREJECTEDSkincare for Hormonal Changes
Competitors target mature skin and general audiences but miss hormonal acne, pregnancy skin, and menopause-specific concerns; high-intent niche.
Rejected: Too medically specific for current strategy
- BOARD GAPPENDINGSkincare Myths & Debunked
No competitor is directly addressing common skincare misconceptions; this positions the client as an authority educator and attracts skeptical, research-driven audiences.
- CONTENT ANGLEPENDINGCommon Mistakes & Corrections
Pin 'Don't do this / Do this instead' comparisons (e.g., over-exfoliation warnings); this positions the client as a safety-focused guide.
- CONTENT ANGLEREJECTEDGenerational Skincare Conversations
Feature multi-generational advice (teens, 20s, 30s, 40s+) in one cohesive pin set; this drives cross-demographic engagement and board follows.
Rejected: Too broad relative to the mature-skin target
- CONTENT ANGLEREJECTEDIngredient Origin & Sustainability Stories
Highlight where ingredients come from and sustainability practices; this appeals to conscious consumers and differentiates on values.
Rejected: Ingredient sourcing and sustainability claims unverified
- CONTENT ANGLEPENDINGLifestyle Integration Moments
Show skincare in mornings, evenings, and travel scenarios rather than isolated flat lays; this connects products to daily life and broadens appeal.
- CONTENT ANGLEPENDINGReal Skin Diversity & Texture
Feature pores, fine lines, and diverse skin tones rather than only airbrushed glass skin; this builds authenticity and inclusivity.
- CONTENT ANGLEPENDINGRoutine Customization Flowcharts
Create interactive-style decision trees (e.g., 'Is your skin oily? → Go here') to help users build personalized routines; this improves utility and shareability.
- CONTENT ANGLEPENDINGScientific Research Summaries
Pin simplified explainers of dermatology studies backing claims (e.g., 'What does peer review really mean?'); this captures scientifically curious audiences.
- CONTENT ANGLEPENDINGSkin Barrier & pH-Focused Education
Dedicate pins to skin barrier health and pH balance concepts; this targets informed buyers and builds thought leadership in skincare science.
- CONTENT ANGLEPENDINGTexture Close-Ups & Serum Application
Show droppers mid-application, serum beading on skin, and viscosity differences; this tactile angle differentiates from static product photography.
- STEAL LISTPENDINGAge-Specific Skincare
Mature skincare boards explicitly target 40+ demographics; this allows the client to build dedicated communities for different life stages.
- STEAL LISTREJECTEDBefore & After Transformations
Anti-aging and mature skincare competitors use realistic before/after close-ups to demonstrate efficacy; this builds credibility with older demographics.
Rejected: Risk of exaggerated anti-aging results
- STEAL LISTPENDINGDay & Night Routine Splits
Educational competitors segment skincare advice by time of day; this improves engagement and shareability among routine-focused audiences.
- STEAL LISTPENDINGGlass Skin & Glow Guides
Korean skincare and general skincare boards leverage the trending 'glass skin' aesthetic; this captures high-intent beauty seekers.
- STEAL LISTPENDINGProduct Comparison Charts
Competitors use side-by-side comparison pins for serums, moisturizers, and collections; this reduces decision friction for buyers.
- STEAL LISTPENDINGSeasonal Skincare Routines
Competitors organize pins around seasonal transitions (spring renewal, winter hydration); this drives recurring traffic and positions the client as timely.
- STEAL LISTPENDINGSkin Concern Solutions
Competitors organize boards by specific skin issues (acne, sensitivity, dryness); this improves SEO and helps users self-segment.
- STEAL LISTPENDINGSkincare Ingredient Breakdowns
Competitors dominate with educational infographics explaining active ingredients like retinol, hyaluronic acid, and peptides; this positions the client as a trusted educator.
Taste graph
10The seven fields and the three-by-three (P2.3.1 / P2.3.3).
- core products
- Collagen SerumCollagen Firming CreamOvernight Wrapping MaskHydrogel Eye PadsBody Oil for Mature SkinCollagen Jelly Mask
- spaces context
- Bathroom VanitySkincare VanityBedroomHome SpaBathroom CounterNightstandMorning Skincare StationSelf Care Space
- aesthetic worlds
- Korean Skincare AestheticGlass Skin AestheticClean Beauty AestheticMinimalist SkincareSoft Luxury BeautyNatural Glowing SkinSpa AestheticMature Beauty
- moments seasons
- Morning Skincare RoutineNighttime Skincare RoutineSunday Self CareWinter Skincare RoutineSummer Skincare RoutineHoliday Self CareMother's DayBirthday Self CareTravel Skincare Routine
- functional outcome
- Skin HydrationMoisture RetentionSofter Feeling SkinSmoother Looking SkinRadiant ComplexionImproved Appearance of Fine LinesMoisturized Under Eye AreaSkin ComfortMore Consistent Skincare Routine
- aspirational outcome
- Healthy Looking SkinRadiant Mature SkinConfident AgingNatural BeautyGlowing Skin Over 40Simple Skincare LifestyleTimeless BeautyRelaxing Self Care RitualsWell Cared For Skin
- related interests
- Mature Skin CareKorean BeautyCollagen SkincareAnti Aging SkincareBeauty Over 40Beauty Over 50Skincare RoutinesSelf Care RoutineFacial SkincareGlass Skin RoutineSkincare IngredientsHydrating SkincareWellness Lifestyle
- content angles
- Collagen Skincare EducationMature Skin Care RoutinesKorean Skincare and Hydration
- visual worlds
- Soft Luxury Skincare AestheticKorean Glass Skin AestheticNatural Mature Beauty
- key moments
- Morning Skincare RoutineNighttime Skincare RitualSunday Self Care Routine
Keyword clusters
3Classified in P3.1.
- Collagen Skincare Productsaxis: PRODUCT
- Morning Skincare Routineaxis: MOMENT
- Nighttime Skincare Routineaxis: MOMENT
Analytics baseline
8Thirteen KPIs over three months before we started (P1.2.13). What everything since is measured against.
- impressions
- 7
- engagements
- 0
- engagement rate
- 0
- outbound clicks
- 0
- pin saves
- 0
- followers end
- 0
- captured at
- Wed Oct 21 2026 20:52:49 GMT+0000 (Coordinated Universal Time)
- period
- last_30d