Overview

Where this store stands, and what it is losing while it stands there.

Composite health

54/100

Weighted across 75% of the score that is measurable.

No onboarding date recorded, so this store cannot be placed in a cohort yet.

Execution

38·30%

Foundation

71·25%

Performance

—·25%

Account health

58·20%

Execution: 16 pin(s) scheduled in 30d against a target of 30 · 1 stalled cycle(s); 38
Foundation: 2/10 topics covered · 78 validated keyword(s) · 22/24 boards over 10 pins; 71
Performance: No measured pin performance in the last 30 days yet.; —
Account health: Token valid · 7 open leak(s); 58

Last 30 days

Movement is against the thirty days before this window. Days we did not receive data are gaps, not zeroes.

2026-09-24 — 2026-10-23

Outbound clicks

Saves

Impressions

Pins published

Leaks

Ranked by what they cost, not by when they appeared.

7 open

8 topic(s) under 5 boards
Blocks phase 4 for that topic entirely — no URL under it can enter production.
- Men's Shoes (1/5)
- Women's Shoes (1/5)
- Men's Clothing (1/5)
- +5 more
Fix
P3.3.1
Publishing 0.3/day against a target of 1/day
Fewer pins than the store is set up for — every missing day is reach that is not coming back.
- 4 pin(s) planned in the next 14 days, 1 cycle(s) running
- at 48h per URL the target takes 2 cycles at once — start 1 more alongside
- 1 URL(s) only need four boards assigned (URLs page), then they can start
Fix
P4.1.4
1 cycle(s) stalled mid-waterfall
Work already paid for that is not shipping — designs and copy sitting idle.
- Ace Chelsea Boots — status RUNNING since 2026-09-29
Fix
P4.3.2
Outbound clicks below baseline two months running
Two months of decline is the point where a client starts questioning the retainer.
- 2026-10: 0 clicks vs baseline 1
- 2026-09: 0 clicks vs baseline 1
Fix
P5.2.2
1 board(s) under 10 pins
Boards under ten pins give the algorithm no context, so everything pinned there under-distributes.
- Smart Casual Outfits (2 pins)
Fix
P3.3.6
20 volume-cached keyword(s) never used on a URL
Reach already paid for in research hours and never deployed on a pin.
- outfit ideas (vol 27648279)
- casual (vol 5292059)
- beach outfit (vol 4134457)
- +17 more
Fix
P4.1.6
19 live board(s) with no pins scheduled in 30d
Dormant boards slowly lose their standing with the algorithm.
- Ad-only Pins (49 pins)
- Business Casual Outfits (10 pins)
- Casual Outfits (14 pins)
- +16 more
Fix