Step 2.3 · Taste graph

3 / 3 done

What happens: Map seven fields (products, spaces, aesthetics, moments, functional outcome, aspirational outcome, related interests), read Audience Insights, then distil exactly three content angles, three visual worlds and three key moments.
Where: This dashboard, with Pinterest Audience Insights open alongside.
Owner: Media buyer
Done when: A taste graph row and the three-by-three distillation that feeds board names and image prompts later.

HEREP2.3.1

Taste graph mapping

Seven fields: products, spaces, aesthetics, moments, functional outcome, aspirational outcome, related interests.

Your work on this task

Taste graph mapped (7 fields).

EXTP2.3.2

Read Audience Insights

Affinities of the engaged audience. Surprising correlations often produce the best content angles.

What this task should hand back

The affinities of the engaged audience, with the surprising ones marked. A predictable affinity confirms what you already knew; a surprising one is where a content angle comes from.

24 affinities recorded, 17 marked surprising.

HEREP2.3.3

Three angles, worlds and moments

Distillation of the taste graph. Feeds board names, clusters and AI image prompts.

Your work on this task

3 angles / 3 worlds / 3 moments distilled.