Overview

Where this store stands, and what it is losing while it stands there.

Composite health

59/100

Weighted across 100% of the score that is measurable.

No onboarding date recorded, so this store cannot be placed in a cohort yet.

Execution

97·30%

Foundation

68·25%

Performance

0·25%

Account health

64·20%

Execution: 29 pin(s) scheduled in 30d against a target of 30; 97
Foundation: 1/6 topics covered · 50 validated keyword(s) · 23/26 boards over 10 pins; 68
Performance: 5 clicks / 2 saves in 30d against a baseline of 975 / 1651; 0
Account health: Token valid · 6 open leak(s); 64

Last 30 days

Movement is against the thirty days before this window. Days we did not receive data are gaps, not zeroes.

2026-09-24 — 2026-10-23

Outbound clicks

Saves

Impressions

1,689▲ 1344%

Pins published

15▲ 400%

Ranked by what they cost, not by when they appeared.

6 open

5 topic(s) under 5 boards
Blocks phase 4 for that topic entirely — no URL under it can enter production.
- Formal Wear (1/5)
- Style by Occasion (2/5)
- Swimwear (2/5)
- +2 more
Fix
P3.3.1
Publishing 0.5/day against a target of 1/day
Fewer pins than the store is set up for — every missing day is reach that is not coming back.
- 7 pin(s) planned in the next 14 days, 1 cycle(s) running
- at 48h per URL the target takes 2 cycles at once — start 1 more alongside
- 215 URL(s) only need four boards assigned (URLs page), then they can start
Fix
P4.1.4
Outbound clicks below baseline two months running
Two months of decline is the point where a client starts questioning the retainer.
- 2026-10: 3 clicks vs baseline 975
- 2026-09: 2 clicks vs baseline 975
Fix
P5.2.2
1 board(s) under 10 pins
Boards under ten pins give the algorithm no context, so everything pinned there under-distributes.
- Corset Tops (8 pins)
Fix
P3.3.6
20 volume-cached keyword(s) never used on a URL
Reach already paid for in research hours and never deployed on a pin.
- business casual outfits (vol 2849887)
- wedding guest dresses (vol 2444592)
- fit check (vol 885329)
- +17 more
Fix
P4.1.6
19 live board(s) with no pins scheduled in 30d
Dormant boards slowly lose their standing with the algorithm.
- Ad-only Pins (231 pins)
- As Seen On You (216 pins)
- Beach Outfits (11 pins)
- +16 more
Fix