- Beauty, Skincare & Personal Wellness
- PROSPECT
- NEW · every 48h
- 1/day
- https://viorita.com/
Research record
Everything phases 1 to 3 produced for Viorita, searchable in one place. Some of it drives phase 4 automatically — the grid sets the save/click split, the brand book constrains copy, what has won ranks the boards. The rest is here to be looked up at the moment you need it.
Answers
55Every question answered in phases 1 to 3, with the reasoning behind it.
- P1.0.1Good-fit check
Are there more than five distinct products or ideas to pin?
YesViorita offers more than five distinct products across beauty, skincare, body care, and personal wellness. Its product range provides multiple opportunities for product-focused, lifestyle, educational, and self-care Pinterest content, supporting URL diversity and reducing repetitive pinning.
- P1.0.1Good-fit check
Does the site have enough distinct URLs to keep a waterfall fed?
YesViorita's online catalog lists 158 products, providing a substantial pool of distinct product URLs for Pinterest Organic. The catalog exceeds the 20-URL target in quantity and offers opportunities for URL rotation across skincare, beauty, body care, and personal wellness. Final usable URLs will be filtered for product relevance, availability, and Pinterest suitability during content planning.
- P1.0.1Good-fit check
Do usable visual assets already exist?
YesViorita has existing product imagery across its beauty, skincare, body care, and personal wellness catalog. These visuals provide a starting point for product-focused and lifestyle Pinterest creatives. Additional verification of image quality, available lifestyle photography, and brand assets is needed to confirm sufficient variety for four unique designs per URL.
- P1.0.2Red-flag check
Is the whole site a single landing page?
No
- P1.0.2Red-flag check
Is the niche restricted or sensitive on Pinterest?
No
- P1.0.3Count URL volume
How many usable URLs does the sitemap yield?
158Viorita's catalog lists 158 products, indicating substantial URL volume for Pinterest Organic. The final usable URL count requires sitemap verification and exclusion of duplicate, unavailable, irrelevant, restricted, and non-content pages.
- P1.0.3Count URL volume
What is the split, and which pages are the strongest candidates?
Viorita's catalog lists approximately 158 products, with product pages forming the largest URL pool. Existing collections include All Products and Best Seller. Strong evergreen candidates include PearlFirm Body Oil, LumiNail nail care, and relevant skincare and body care products. Prioritize visually appealing, in-stock products and relevant collections. Seasonal angles include winter skincare, summer body care, and holiday self-care gifting. Exclude sold-out products, duplicate regional listings, unrelated products, and sensitive health or weight-loss claims. Exact usable URL split and top-performing pages require sitemap and analytics verification.
- P1.0.4Assess account potential
How much potential does this account have?
MODERATE_FITViorita has a broad beauty, skincare, body care, and personal wellness catalog with approximately 158 listed products and existing product imagery. This provides a promising foundation for Pinterest Organic. However, usable URL volume, creative asset variety, and account performance still require verification. Health-related product claims may also limit content opportunities. A steady, SEO-led growth strategy with careful URL selection and gradual scaling is recommended.
- P1.0.4Assess account potential
If this goes wrong, what will have caused it?
Pinterest distribution being limited by sensitive health and body-transformation claims, reducing organic reach and traffic despite consistent publishing.
- P1.2.1Domain block check
Is the domain unblocked?
Yes
- P1.2.2Flagged pin check
Has every flagged pin been dealt with?
Yes
- P1.2.3Redirect and canonical check
Are the broken redirects and canonical errors fixed?
Yes
- P1.2.4Find homepage pins
Do no pins point at the homepage any more?
Yes
- P1.2.5Find pins without a URL
Does every pin now carry a destination URL?
Yes
- P1.2.6Canonical pin ID check
Do we hold the canonical pin on the pins that were checked?
Yes
- P1.2.7Board architecture audit
Has every cryptic board name been renamed?
Yes
- P1.2.8Inventory group boards
Has every group board been left in place or archived deliberately?
Yes
- P1.2.9Boards under 10 pins
Is every board under ten pins set back to secret?
Yes
- P1.2.10Rich Pins and Open Graph
Do Rich Pins pull title and price through in the Pin Builder?
Yes
- P1.2.11Determine inactivity period
How many months has the profile been silent?
0
- P1.2.11Determine inactivity period
Which account class does that make it?
ESTABLISHED
- P1.2.11Determine inactivity period
Is the inactivity period recorded and the account class set from it?
Yes
- P1.2.12Shadowban signals
Are the shadowban signals cleared, or confirmed absent?
Yes
- P1.3.1Business account
Is this a Pinterest business account?
Yes
- P1.3.15Social claimed check
Is the shop connected under claimed accounts?
Yes
- P1.3.15Social claimed check
Is Instagram connected?
Yes
- P1.3.15Social claimed check
Is Instagram auto-publish switched OFF?
Yes
- P1.3.16Re-optimise existing top pins
Do the pins with impressions but no destination URL now have the correct link?
Yes
- P1.3.16Re-optimise existing top pins
Has generic copy on the high-impression pins been rewritten?
Yes
- P1.3.16Re-optimise existing top pins
Did you stay under the daily edit cap?
Yes
- P1.3.17Verified Merchant status
Are all the prerequisites met — business account, claimed domain, active catalogue, no policy violations?
Yes
- P1.3.17Verified Merchant status
Where does the Verified Merchant application stand?
SUBMITTED
- P1.3.2Claim domain
Does the domain show as claimed, with the checkmark visible?
Yes
- P1.3.2Claim domain
Is the verification tag in the live theme, where a theme update cannot wipe it?
Yes
- P1.3.3Pinterest tag
Is the base code present on every page?
Yes
- P1.3.3Pinterest tag
Do PageVisit, AddToCart and Checkout all fire?
Yes
- P1.3.4Connect catalogue
Does the ingested product count match the shop, with no feed errors?
Yes
- P1.3.4Connect catalogue
Is the product feed connected and ingesting?
Yes
- P1.3.5Profile public
Is the profile public and visible to search engines?
Yes
- P1.3.6Turn off shopping recommendations
Are shopping recommendations turned off?
Yes
- P1.3.7Limit messages
Does the messages setting match whether the client actually monitors it?
Yes
- P1.3.8Measure page speed
Is mobile load time acceptable on the pages we will be pinning?
Yes
- P1.3.8Measure page speed
Is there no single obvious blocker?
Yes
- P1.3.9Review URL slugs
Are the existing slugs readable and keyword-bearing?
Yes
- P1.3.9Review URL slugs
Has the convention for new pages been agreed with the client?
Yes
- P1.3.10Image file names
Are the image file names descriptive rather than camera defaults?
Yes
- P1.3.10Image file names
Is a naming convention agreed for everything uploaded from now on?
Yes
- P1.3.11Meta descriptions
Does every URL in the pool have a meta description?
Yes
- P1.3.11Meta descriptions
Do those descriptions carry the keywords we will be targeting?
Yes
- P1.3.12Save buttons on the site
Is there a working Pinterest save button on product and content pages?
Yes
- P1.3.13Mobile experience
Does the site scroll smoothly on a real phone, with any popup dismissable?
Yes
- P1.3.13Mobile experience
Can you complete a purchase end to end on mobile?
Yes
- P1.3.14Content bank audit
Are there at least two URLs for inspiration (top of funnel)?
Yes
- P1.3.14Content bank audit
At least two for consideration (middle)?
Yes
- P1.3.14Content bank audit
At least two for conversion (bottom)?
Yes
Notes
39Free-form notes recorded against a task.
- P1.2.13Analytics baseline
Baseline KPIs (3mo): impressions: 155566 pin_saves: 134 outbound_clicks: 1402 engagements: 5094 engagement_rate: 3.27 followers_end: 399 monthly_views: 10000000 top_click_pin_clicks: 113 top_save_pin_saves: 2 audience_top_age_bracket: 65+ audience_top_country_pct: Germany
- P1.2.14Top performing pins
https://ph.pinterest.com/pin/1045257394786235188/ https://ph.pinterest.com/pin/1045257394787703803/ https://ph.pinterest.com/pin/1045257394788603093/ https://ph.pinterest.com/pin/1045257394786066074/ https://ph.pinterest.com/pin/1045257394787342662/
- P1.2.15Annotations of top pins
Pin # 1 https://ph.pinterest.com/pin/1045257394786235188/ Skin Firming Anti Aging Beauty Hacks Serum Skin Beauty Pin # 2 https://ph.pinterest.com/pin/1045257394787703803/ Fitness Beauty Organisation Pin # 3 https://ph.pinterest.com/pin/1045257394788603093/ Health Pin # 4 https://ph.pinterest.com/pin/1045257394786066074/ Health Pin # 5 https://ph.pinterest.com/pin/1045257394787342662/ Health
- P2.1.1Choose seed keywords
Seed keywords: Skincare, Beauty, Skin Care Products, Body Care, Self Care, Personal Care, Wellness, Beauty Products, Anti Aging Skincare, Skin Care Routine
- P2.1.3Record the grid
Grid recorded for 10 keyword(s).
- P2.1.4Extract dominant colours
Hex colors recorded for 10 keyword(s).
- P2.1.5Identify competitors
Competitors: Liz Earle Beauty Co., Plump Skincare UK, Soap & Glory, Superdrug, Tropic Skincare by Katie
- P2.1.6Export competitor pins
Imported 1,284 competitor pins across 6/6 competitors.
- P2.1.7Collect top pin designs
Top pin designs recorded for 3 pin(s).
- P2.2.1Run AI market analysis
AI market analysis generated 24 items.
- P2.2.2Review insights
Reviewed market analysis: 16 approved, 8 rejected
- P2.3.1Taste graph mapping
Taste graph mapped (7 fields).
- P2.3.2Read Audience Insights
15 affinities recorded, 12 marked surprising.
- P2.3.3Three angles, worlds and moments
3 angles / 3 worlds / 3 moments distilled.
- P2.4.1Determine competitor velocity
Velocity recorded for 6 competitor(s).
- P2.4.2Set frequency
1 pins/day × 30 days ÷ 16 pins/URL = 1.88 → 1 URLs/month (rounded down to what the daily cap can publish)
- P3.1.1Candidates from the search bar
Seed "Skincare Routine" → 8 new, 0 dupes.
- P3.1.2Candidates from bubbles
Bubbles + related → 12 new, 0 dupes.
- P3.1.3Candidates from the Interest Sheet
Interest-taxonomy picks → 7 new, 0 dupes.
- P3.1.4Candidates from competitor annotations
Mined 71 annotation candidates → 71 new, 0 dupes.
- P3.1.5Recognise a cloaked niche
Not cloaked — standard search-bar route.
- P3.1.6Deduplicate against the cache
Deduped 104 candidates: 10 hits (10%), 0 stale, 94 misses.
- P3.1.7Generate work list
Queued 94 PinClicks lookups (10 hits saved ~10 lookups).
- P3.1.8PinClicks session
PinClicks: queue cleared; +0 related finds.
- P3.1.9Assign parent interests
Parent interests: Skincare, Anti Aging Skincare, Body Care, Beauty Products, Self Care, Personal Care, Skincare Routines
- P3.1.10Determine generic keywords
7 keywords passed the "applies to every product" test.
- P3.1.11Form topic clusters
3 clusters formed (Morning & Evening Skincare Routines, Anti-Aging Skincare & Facial Oils, Clean Beauty & Self-Care Aesthetic).
- P3.1.12Seasonal classification
Seasonal classified: 22 (0 MICRO_TREND excluded from boards).
- P3.1.13Calculate publishing windows
Computed ramp-up windows for 0 seasonal terms (peak - 10 weeks, the start of the 6-10 window).
- P3.2.1Display name
Display name: "Viorita | Skin Care" (19/65)
- P3.2.2Bio
Bio saved (398/500 characters)
- P3.3.1Finalise board list
Finalised 20 boards across 7 topic(s).
- P3.3.2Check coverage
Coverage FAIL — 7 topic(s) short: Anti Aging Skincare (0/5); Beauty Products (0/5); Body Care (0/5); Personal Care (0/5); Self Care (0/5); Skincare (0/5); Skincare Routines (0/5). P4.1.1 blocked.
- P3.3.3Board descriptions
Descriptions saved for 19 boards.
- P3.3.4Generate creation schedule
Scheduled 19 boards across 7 day(s), max 3/day.
- P3.3.5Create boards
Created 1 board(s), the architecture is live.
- P3.3.6Select seeding pins
Proposed 2 of the store's own pins across 1 boards, from 156 pins linking to viorita.com. 1 board(s) short of 10 — warm those from the website with the Pinterest widget.
- P3.3.7Run seeding
16 of 19 live board(s) warm. Need own pins uploaded in P3.3.6 (or the website widget): Anti Aging Face Oils 9/10, Body Oils and Moisturising 8/10, Minimalist Skincare Routine 5/10.
- P3.3.8Set boards to public
0 board(s) made public on Pinterest (≥10 pins).
Documents
5Everything collected and attached during onboarding and research.
- P1.2.14 — linkP1.2.142026-10-13
- P1.2.14 — linkP1.2.142026-10-13
- P1.2.14 — linkP1.2.142026-10-13
- P1.2.14 — linkP1.2.142026-10-13
- P1.2.14 — linkP1.2.142026-10-13
Grid analysis
10What page one rewards, per seed keyword (P2.1.3 / P2.1.4).
| Keyword | Dominant formats | CTAs | Text overlay | Colours | Look and feel |
|---|---|---|---|---|---|
| Anti Aging Skincare | text-heavy, infographics | Yes | MOST | Educational skincare infographics, mature skin routines, and serum imagery dominate, with beige, white, and pastel colours, informative text overlays, and a clean clinical aesthetic. | |
| Beauty | pure aesthetic, simple product | No | MINIMAL | Beauty portraits, makeup inspiration, and polished lifestyle photography dominate, featuring soft pink, beige, and neutral colours with minimal text and an aspirational aesthetic. | |
| Beauty Products | pure aesthetic, simple product | No | MINIMAL | Cosmetic flat lays, skincare packaging, and beauty product photography dominate, using pink, cream, and neutral tones with clean backgrounds and limited text overlays. | |
| Body Care | pure aesthetic, simple product | No | HALF | Body lotions, oils, skincare products, and self-care photography dominate, featuring warm beige, white, and earthy tones with a soft, natural, spa-inspired aesthetic. | |
| Personal Care | simple product, infographics | Yes | HALF | Personal care products, hygiene routines, and wellness guides dominate, combining neutral colours, clean product photography, and informative educational graphics. | |
| Self Care | pure aesthetic, simple product | No | HALF | Cozy self-care routines, skincare rituals, and wellness inspiration dominate, featuring warm neutrals, pastel colours, relaxing lifestyle photography, and motivational text. | |
| Skin Care Products | simple product, infographics | No | HALF | Serums, moisturizers, skincare bottles, and product flat lays dominate, featuring soft pink, beige, and white colours with clean backgrounds and occasional educational overlays. | |
| Skin Care Routine | text-heavy, infographics | Yes | MOST | Step-by-step skincare routines, morning and evening guides, and product recommendations dominate, featuring pastel colours, structured layouts, and prominent educational text overlays. | |
| Skincare | pure aesthetic, simple product | No | HALF | Skincare products, glowing skin photography, beauty routines, and serum imagery dominate, using neutral and pastel colours with a clean, fresh, minimalist aesthetic. | |
| Wellness | simple product, infographics | No | HALF | Wellness routines, healthy lifestyle inspiration, and self-care imagery dominate, featuring earthy neutrals, soft greens, calming photography, and occasional educational graphics. |
Competitors
6Who we are up against, and how fast they publish (P2.1.5 / P2.4.1).
| Name | Handle | Niche fit | Pins/day | Pins imported |
|---|---|---|---|---|
| Boots UK | @@bootsofficial | PARTIAL | 1.13 | 175 |
| Superdrug | @@superdrugloves | PARTIAL | 0.45 | 230 |
| Liz Earle Beauty Co. | @@lizearle | STRONG | 0.06 | 196 |
| Plump Skincare UK | @@plumpskincareuk | STRONG | 0 | 252 |
| Soap & Glory | @@soapandglory | STRONG | 0 | 221 |
| Tropic Skincare by Katie | @@tropicskincarebykatieh | PARTIAL | 0 | 210 |
Competitor pins
200Their best-saving pins, imported in P2.1.6. Capped at 200 here — the per-competitor totals are in the table above.
Market analysis
24Steal List, Board Gaps and content angles — approved and rejected (P2.2.2).
- BOARD GAPREJECTEDAcne-Prone Mature Skin
Gap exists between anti-aging focus and acne solutions; mature skin with breakouts is unaddressed despite being common and underserved.
Rejected: Too specific without confirmed relevant products
- BOARD GAPREJECTEDBudget-Friendly Skincare Dupes
High-end skincare dominates; accessible alternatives and drugstore equivalent boards appeal to price-conscious consumers competitors overlook.
Rejected: Direct product-equivalence claims need evidence
- BOARD GAPREJECTEDIndoor Pollution & Environmental Damage
Modern concern about blue light, urban pollutants, and air quality skincare is absent; positioning defense-focused products fills contemporary gap.
Rejected: Specific environmental-protection claims require support
- BOARD GAPREJECTEDPostpartum & Hormonal Skin Changes
Life-stage specific content addressing pregnancy skin, postpartum recovery, and hormonal fluctuations remains unexplored by current competitor boards.
Rejected: Sensitive health-related topic with limited confirmed product relevance
- BOARD GAPAPPROVEDSkincare for Different Ethnicities
Competitors use generic beauty imagery; boards celebrating and addressing distinct skin tone needs (hyperpigmentation, undertone-matched products) remain unexploited.
- BOARD GAPREJECTEDSkincare for Sensitive Skin
No competitor board specifically addresses reactive or compromised skin barriers, leaving opportunity to capture the 40%+ of consumers with sensitivity concerns.
Rejected: Requires suitable products and substantiated sensitive-skin claims
- CONTENT ANGLEREJECTEDBefore-During-After Scientific Grids
Structured grid layouts showing skin progression with data-driven overlays (weeks, hydration %, elasticity gains) appealing to evidence-seeking mature audiences.
Rejected: Quantified results and progress claims require clinical evidence
- CONTENT ANGLEAPPROVEDDermatologist Credibility Callouts
Minimalist graphics featuring expert endorsements, clinical trial results, and dermatologist recommendations layered subtly onto product and routine imagery.
- CONTENT ANGLEAPPROVEDIngredient Spotlights with Botanical Styling
Product photography integrated with raw ingredients (seeds, botanicals, minerals) against earthy backdrops to emphasize natural efficacy and transparency.
- CONTENT ANGLEAPPROVEDLifestyle Texture Pairing
Products photographed in contextual lifestyle moments (applying serum in natural light, morning bathroom ritual) blending aspirational beauty with relatable, authentic scenarios.
- CONTENT ANGLEAPPROVEDMorning Glow vs. Evening Repair Diptychs
Side-by-side lifestyle imagery contrasting bright, energized morning skin with restorative night routines using warmer tones to reinforce dual-benefit messaging.
- CONTENT ANGLEAPPROVEDReal Skin Texture Acceptance
Unretouched skin portraiture celebrating pores, texture, and natural variation using warm, forgiving lighting to differentiate from competitors' polished aesthetic.
- CONTENT ANGLEAPPROVEDRoutine Time-Lapse Sequences
Animated step-by-step product application sequences in neutral color palettes that guide viewers through routines while maintaining educational, clinical appeal.
- CONTENT ANGLEAPPROVEDSkin-to-Soul Wellness Integration
Lifestyle photography merging skincare rituals with mindfulness moments (meditation, journaling, tea) to position routine as holistic self-care beyond topical application.
- CONTENT ANGLEAPPROVEDTexture & Sensory Close-Ups
ASMR-style macro photography of serums, creams, and textures activating tactile engagement beyond typical flat lays to create immersive product experience.
- CONTENT ANGLEAPPROVEDTexture Variation Product Clusters
Organized flat lays grouping gels, creams, oils, and serums by texture with visual hierarchy emphasizing texture diversity to help consumers choose formulations.
- STEAL LISTAPPROVEDAge-Specific Skin Concerns
Dedicated boards targeting 20s, 30s, 40s+ skin challenges allow hyper-relevant targeting and position the client as understanding lifecycle skincare progression.
- STEAL LISTAPPROVEDIngredient Deep Dives
Educational boards breaking down active ingredients (retinol, hyaluronic acid, peptides) with visual guides establish authority and cater to informed beauty consumers seeking scientific backing.
- STEAL LISTAPPROVEDMinimalist Skincare Routines
Boards focused on simplified 3-5 step routines appeal to overwhelmed consumers and differentiate from complex multi-step approaches competitors typically showcase.
- STEAL LISTAPPROVEDReal Skin Stories & Reviews
User-generated content and testimonial boards featuring diverse skin types build community trust and authenticity that polished product imagery cannot achieve alone.
- STEAL LISTAPPROVEDSeasonal Skincare Adjustments
Competitors create seasonal routine boards (winter hydration, summer SPF) that align with natural buying cycles and demonstrate product versatility across year-round needs.
- STEAL LISTREJECTEDSkincare Before & After Transformations
Competitors leverage visible results content showing skin transformation over time, building trust and demonstrating product efficacy that resonates with anti-aging and routine-focused audiences.
Rejected: High risk of exaggerated results or misleading transformation claims
- STEAL LISTAPPROVEDSkincare Mistakes to Avoid
Educational correction content positioning common skincare errors establishes expertise and drives engagement through relatable pain points competitors rarely address.
- STEAL LISTREJECTEDSustainability & Clean Beauty
Eco-conscious packaging and natural ingredient boards capture growing consumer demand for ethical beauty that most beauty competitors underrepresent.
Rejected: Requires verified sustainability or clean-beauty credentials
Taste graph
10The seven fields and the three-by-three (P2.3.1 / P2.3.3).
- core products
- Skincare productsAnti aging skincareFace serumsBody oilsBody care productsNail care productsBeauty essentialsPersonal care products
- spaces context
- Bathroom vanityDressing tableBedroomHome spaSkincare shelfMorning bathroom routineEvening skincare routineTravel beauty bag
- aesthetic worlds
- Clean girl aestheticMinimalist beautySoft luxuryNeutral aestheticNatural beautySpa aestheticFeminine aestheticSkincare flat lay
- moments seasons
- Morning skincare routineNighttime skincare routineWinter skincareSummer body careSunday self careHoliday giftingWeekend pamperingEveryday beauty routine
- functional outcome
- Skin hydrationSofter skinMoisturised skinSimple skincare routineBody moisturisingNail careSkincare organisationDaily personal care
- aspirational outcome
- Healthy looking skinRadiant skinConfident agingNatural beautyFeeling confidentEffortless beautySelf care lifestyleFeeling pampered
- related interests
- Beauty tipsSkincare routinesSelf care ideasWellness lifestyleMakeup essentialsBeauty organisationAffordable beautyMature skin careAt home spaBeauty gift ideas
- content angles
- Simple Skincare RoutinesSkincare Education & Beauty TipsEveryday Self-Care & Body Care
- visual worlds
- Clean Minimalist BeautyBotanical Spa AestheticSoft Feminine Luxury
- key moments
- Morning & Evening Skincare RitualsSunday Self-Care & At-Home SpaSeasonal Skincare & Body Care
Keyword clusters
3Classified in P3.1.
- Anti-Aging Skincare & Facial Oilsaxis: PRODUCT
- Clean Beauty & Self-Care Aestheticaxis: OTHER
- Morning & Evening Skincare Routinesaxis: MOMENT
Board opportunities
7Surfaced during research, and whether they became a board.
- Age-Specific Skin ConcernsSTEAL_LISTnot built yetDedicated boards targeting 20s, 30s, 40s+ skin challenges allow hyper-relevant targeting and position the client as understanding lifecycle skincare progression.
- Ingredient Deep DivesSTEAL_LISTnot built yetEducational boards breaking down active ingredients (retinol, hyaluronic acid, peptides) with visual guides establish authority and cater to informed beauty consumers seeking scientific backing.
- Minimalist Skincare RoutinesSTEAL_LISTnot built yetBoards focused on simplified 3-5 step routines appeal to overwhelmed consumers and differentiate from complex multi-step approaches competitors typically showcase.
- Real Skin Stories & ReviewsSTEAL_LISTnot built yetUser-generated content and testimonial boards featuring diverse skin types build community trust and authenticity that polished product imagery cannot achieve alone.
- Seasonal Skincare AdjustmentsSTEAL_LISTnot built yetCompetitors create seasonal routine boards (winter hydration, summer SPF) that align with natural buying cycles and demonstrate product versatility across year-round needs.
- Skincare for Different EthnicitiesBOARD_GAPnot built yetCompetitors use generic beauty imagery; boards celebrating and addressing distinct skin tone needs (hyperpigmentation, undertone-matched products) remain unexploited.
- Skincare Mistakes to AvoidSTEAL_LISTnot built yetEducational correction content positioning common skincare errors establishes expertise and drives engagement through relatable pain points competitors rarely address.
Analytics baseline
13Thirteen KPIs over three months before we started (P1.2.13). What everything since is measured against.
- impressions
- 51855
- engagements
- 1698
- engagement rate
- 3.27
- outbound clicks
- 467
- pin saves
- 45
- monthly views
- 10000000
- followers end
- 399
- top click pin clicks
- 113
- top save pin saves
- 2
- audience top country pct
- 0
- audience top age bracket
- 65+
- captured at
- Wed Oct 21 2026 20:52:55 GMT+0000 (Coordinated Universal Time)
- period
- last_30d