Overview

Where this store stands, and what it is losing while it stands there.

Composite health

43/100

Weighted across 75% of the score that is measurable.

No onboarding date recorded, so this store cannot be placed in a cohort yet.

Execution

38·30%

Foundation

58·25%

Performance

—·25%

Account health

32·20%

Execution: 16 pin(s) scheduled in 30d against a target of 30 · 1 stalled cycle(s); 38
Foundation: 2/5 topics covered · 54 validated keyword(s) · 10/30 boards over 10 pins; 58
Performance: No measured pin performance in the last 30 days yet.; —
Account health: token expires in 10d · 8 open leak(s); 32

Last 30 days

Movement is against the thirty days before this window. Days we did not receive data are gaps, not zeroes.

2026-09-24 — 2026-10-23

Outbound clicks

Saves

Impressions

226

Pins published

Leaks

Ranked by what they cost, not by when they appeared.

8 open

3 topic(s) under 5 boards
Blocks phase 4 for that topic entirely — no URL under it can enter production.
- Women's Shoes (1/5)
- Fashion Accessories (1/5)
- Men's Shoes (2/5)
Fix
P3.3.1
Publishing 0.4/day against a target of 1/day
Fewer pins than the store is set up for — every missing day is reach that is not coming back.
- 5 pin(s) planned in the next 14 days, 1 cycle(s) running
- at 48h per URL the target takes 2 cycles at once — start 1 more alongside
- no URL is close to the cycle gate yet
Fix
P4.1.4
1 cycle(s) stalled mid-waterfall
Work already paid for that is not shipping — designs and copy sitting idle.
- Nia — status RUNNING since 2026-10-02
Fix
P4.3.2
Outbound clicks below baseline two months running
Two months of decline is the point where a client starts questioning the retainer.
- 2026-10: 0 clicks vs baseline 1
- 2026-09: 0 clicks vs baseline 1
Fix
P5.2.2
Pinterest token expires in 10 day(s)
Publishing stops the day it lapses, mid-cycle.
- Expires 2026-11-03
Fix
19 board(s) under 10 pins
Boards under ten pins give the algorithm no context, so everything pinned there under-distributes.
- Women's Boot Outfits (0 pins)
- Cardigan Outfit Ideas (0 pins)
- Men's Jacket Outfits (1 pins)
- +16 more
Fix
P3.3.6
20 volume-cached keyword(s) never used on a URL
Reach already paid for in research hours and never deployed on a pin.
- casual (vol 5292059)
- 90s (vol 1669598)
- pattern (vol 1527608)
- +17 more
Fix
P4.1.6
20 live board(s) with no pins scheduled in 30d
Dormant boards slowly lose their standing with the algorithm.
- 1 (0 pins)
- Ad-only Pins (97 pins)
- Bestsellers (10 pins)
- +17 more
Fix