Niche
Women's Health & Wellness / Collagen & Nutritional Supplements / Beauty & Fitness
Engagement
PROSPECT
Account
NEW · every 48h
Daily target
1/day
Domain
https://colleins.com

Research record

Everything phases 1 to 3 produced for Colleins, searchable in one place. Some of it drives phase 4 automatically — the grid sets the save/click split, the brand book constrains copy, what has won ranks the boards. The rest is here to be looked up at the moment you need it.

Answers

58

Every question answered in phases 1 to 3, with the reasoning behind it.

  • P1.0.1Good-fit check

    Are there more than five distinct products or ideas to pin?

    YesColleins has more than five distinct pin subjects, including Pink Lemonade, Sleep, Day & Night, a habit tracker, tote bag, water bottle and 7 Day Pack. However, only two are core supplement formulas. Content variety is possible through product, routine and bundle angles, but the catalog is relatively narrow.

  • P1.0.1Good-fit check

    How do we get to enough URLs, or what frequency do we drop to?

    Colleins has a relatively limited number of distinct evergreen landing pages. The catalog includes multiple bundles and quantity variations of the same core products, so more than 20 genuinely usable URLs have not been confirmed. The full URL inventory must be checked before planning waterfall frequency. Additional educational or editorial pages would improve rotation. Copy

  • P1.0.1Good-fit check

    Do usable visual assets already exist?

    YesColleins already has usable product photography, lifestyle drink images, bundle visuals, ingredient graphics and product usage imagery on its website. These can support Pinterest product-led and wellness routine designs. Original high-resolution assets and additional lifestyle photography should be requested for long-term creative variety.

  • P1.0.1Good-fit check

    Does the site have enough distinct URLs to keep a waterfall fed?

    YesColleins has a relatively limited number of distinct evergreen landing pages. The catalog includes multiple bundles and quantity variations of the same core products, so more than 20 genuinely usable URLs have not been confirmed. The full URL inventory must be checked before planning waterfall frequency. Additional educational or editorial pages would improve rotation.

  • P1.0.2Red-flag check

    Is the whole site a single landing page?

    NoColleins is a multi-page ecommerce store with separate product and bundle landing pages, including Pink Lemonade, Sleep, and Day & Night. The site is not limited to a single landing page. However, the number of distinct URLs available for long-term pin rotation is relatively limited. Copy

  • P1.0.2Red-flag check

    Is the niche restricted or sensitive on Pinterest?

    YesColleins operates in the health and wellness supplement niche, selling collagen, creatine, and magnesium products. This is a sensitive category on Pinterest. Mitigation: focus on factual ingredient information, product features, wellness routines, and lifestyle content. Avoid unsubstantiated medical claims, weight-loss promises, and unrealistic before-and-after results. Review Pinterest policies and applicable EU health-claim regulations before publishing. Copy

  • P1.0.2Red-flag check

    What exactly is restricted, and how do we stay inside the guidelines?

    Colleins operates in the health and wellness supplement niche, selling collagen, creatine, and magnesium products. This is a sensitive category on Pinterest. Mitigation: focus on factual ingredient information, product features, wellness routines, and lifestyle content. Avoid unsubstantiated medical claims, weight-loss promises, and unrealistic before-and-after results. Review Pinterest policies and applicable EU health-claim regulations before publishing. Copy

  • P1.0.3Count URL volume

    How many usable URLs does the sitemap yield?

    505The automated sitemap scan returned 505 URLs against a calculated requirement of 6 URLs (1 pin/day, 60-day cooldown, 30-day waterfall). The volume threshold is met. However, these are sitemap entries, not 505 individually verified Pinterest destinations. Duplicate language/market versions, policy pages, promotional landing pages and unsuitable URLs must be excluded during URL selection. Copy

  • P1.0.3Count URL volume

    What is the split, and which pages are the strongest candidates?

    The sitemap contains product, collection and informational/landing pages, but the exact count by page type has not been verified. Strongest evergreen candidates are Colleins Pink Lemonade, Colleins Sleep, Day & Night, and relevant supplement collection pages. Accessories and bundles provide additional URLs where the Pin topic matches the destination. Prioritize live, relevant Dutch-market pages. Exclude duplicate market versions, near-identical bundles, policy pages, outdated promotions and weak sales landing pages. A substantial educational blog inventory has not yet been confirmed. Copy

  • P1.0.4Assess account potential

    How much potential does this account have?

    MODERATE_FITAVERAGE POTENTIAL. Colleins passed 2 of 3 good-fit checks and has 1 red flag: the sensitive health and supplement niche. The sitemap returned 505 URLs against 6 required, although not all are verified as usable Pinterest destinations. The brand has existing visual assets and multiple content angles. Proceed with compliant wellness content, careful URL selection, and realistic expectations for gradual organic growth. Copy

  • P1.0.4Assess account potential

    If this goes wrong, what will have caused it?

    Organic reach remains limited because supplement-related content triggers Pinterest's health-content restrictions, preventing consistent distribution and outbound traffic growth. Copy

  • P1.2.1Domain block check

    Is the domain unblocked?

    Yes

  • P1.2.2Flagged pin check

    Has every flagged pin been dealt with?

    Yes

  • P1.2.3Redirect and canonical check

    Are the broken redirects and canonical errors fixed?

    Yes

  • P1.2.4Find homepage pins

    Do no pins point at the homepage any more?

    Yes

  • P1.2.5Find pins without a URL

    Does every pin now carry a destination URL?

    Yes

  • P1.2.6Canonical pin ID check

    Do we hold the canonical pin on the pins that were checked?

    Yes

  • P1.2.7Board architecture audit

    Has every cryptic board name been renamed?

    Yes

  • P1.2.8Inventory group boards

    Has every group board been left in place or archived deliberately?

    Yes

  • P1.2.9Boards under 10 pins

    Is every board under ten pins set back to secret?

    Yes

  • P1.2.10Rich Pins and Open Graph

    Do Rich Pins pull title and price through in the Pin Builder?

    Yes

  • P1.2.11Determine inactivity period

    How many months has the profile been silent?

    0

  • P1.2.11Determine inactivity period

    Which account class does that make it?

    NEW

  • P1.2.11Determine inactivity period

    Is the inactivity period recorded and the account class set from it?

    Yes

  • P1.2.12Shadowban signals

    Are the shadowban signals cleared, or confirmed absent?

    Yes

  • P1.3.1Business account

    Is this a Pinterest business account?

    Yes

  • P1.3.15Social claimed check

    Is the shop connected under claimed accounts?

    Yes

  • P1.3.15Social claimed check

    Is Instagram connected?

    No

  • P1.3.15Social claimed check

    What is not right, and what has to happen?

    connect IG and turn off auto posting

  • P1.3.15Social claimed check

    Is Instagram auto-publish switched OFF?

    Yes

  • P1.3.16Re-optimise existing top pins

    Do the pins with impressions but no destination URL now have the correct link?

    Yes

  • P1.3.16Re-optimise existing top pins

    Has generic copy on the high-impression pins been rewritten?

    Yes

  • P1.3.16Re-optimise existing top pins

    Did you stay under the daily edit cap?

    Yes

  • P1.3.17Verified Merchant status

    Are all the prerequisites met — business account, claimed domain, active catalogue, no policy violations?

    Yes

  • P1.3.17Verified Merchant status

    Where does the Verified Merchant application stand?

    GRANTED

  • P1.3.2Claim domain

    Does the domain show as claimed, with the checkmark visible?

    Yes

  • P1.3.2Claim domain

    Is the verification tag in the live theme, where a theme update cannot wipe it?

    Yes

  • P1.3.3Pinterest tag

    Is the base code present on every page?

    Yes

  • P1.3.3Pinterest tag

    Do PageVisit, AddToCart and Checkout all fire?

    Yes

  • P1.3.4Connect catalogue

    Is the product feed connected and ingesting?

    Yes

  • P1.3.4Connect catalogue

    Does the ingested product count match the shop, with no feed errors?

    Yes

  • P1.3.5Profile public

    Is the profile public and visible to search engines?

    Yes

  • P1.3.6Turn off shopping recommendations

    Are shopping recommendations turned off?

    Yes

  • P1.3.7Limit messages

    Does the messages setting match whether the client actually monitors it?

    Yes

  • P1.3.8Measure page speed

    Is mobile load time acceptable on the pages we will be pinning?

    Yes

  • P1.3.8Measure page speed

    Is there no single obvious blocker?

    Yes

  • P1.3.9Review URL slugs

    Are the existing slugs readable and keyword-bearing?

    Yes

  • P1.3.9Review URL slugs

    Has the convention for new pages been agreed with the client?

    Yes

  • P1.3.10Image file names

    Are the image file names descriptive rather than camera defaults?

    Yes

  • P1.3.10Image file names

    Is a naming convention agreed for everything uploaded from now on?

    Yes

  • P1.3.11Meta descriptions

    Does every URL in the pool have a meta description?

    Yes

  • P1.3.11Meta descriptions

    Do those descriptions carry the keywords we will be targeting?

    Yes

  • P1.3.12Save buttons on the site

    Is there a working Pinterest save button on product and content pages?

    Yes

  • P1.3.13Mobile experience

    Does the site scroll smoothly on a real phone, with any popup dismissable?

    Yes

  • P1.3.13Mobile experience

    Can you complete a purchase end to end on mobile?

    Yes

  • P1.3.14Content bank audit

    Are there at least two URLs for inspiration (top of funnel)?

    Yes

  • P1.3.14Content bank audit

    At least two for consideration (middle)?

    Yes

  • P1.3.14Content bank audit

    At least two for conversion (bottom)?

    Yes

Notes

41

Free-form notes recorded against a task.

  • P1.0.3Count URL volume

    Sitemap yielded 505 URLs; requirement 6 (daily=1, cooldown=60d, waterfall=30d).

  • P1.2.13Analytics baseline

    Baseline KPIs (3mo): impressions: 1 pin_saves: 0 outbound_clicks: 0 engagements: 0 engagement_rate: 0 followers_end: 1

  • P1.2.14Top performing pins

    https://ph.pinterest.com/pin/4591982839362737024/

  • P1.2.15Annotations of top pins

    Glass Water Bottle Lemon Balm Glass Design Lemonade Water Bottle The Balm Glass

  • P2.1.1Choose seed keywords

    Seed keywords: Collageen, Creatine, Magnesium, Supplementen voor vrouwen, Vrouwengezondheid, Fitness voor vrouwen, Gezonde levensstijl, Ochtendroutine, Avondroutine, Selfcare routine

  • P2.1.3Record the grid

    Grid recorded for 1 keyword(s).

  • P2.1.4Extract dominant colours

    Hex colors recorded for 10 keyword(s).

  • P2.1.5Identify competitors

    Competitors: Vital Proteins, HUM Nutrition, Thorne, Cymbiotika, Ancient Nutrition

  • P2.1.6Export competitor pins

    Imported 2,178 competitor pins across 5/5 competitors.

  • P2.1.7Collect top pin designs

    Top pin designs recorded for 1 pin(s).

  • P2.2.1Run AI market analysis

    AI market analysis generated 21 items.

  • P2.2.2Review insights

    Reviewed market analysis: 12 pending, 9 rejected

  • P2.3.1Taste graph mapping

    Taste graph mapped (7 fields).

  • P2.3.2Read Audience Insights

    3 affinities recorded, 3 marked surprising.

  • P2.3.3Three angles, worlds and moments

    3 angles / 3 worlds / 3 moments distilled.

  • P2.4.1Determine competitor velocity

    Velocity recorded for 5 competitor(s).

  • P2.4.2Set frequency

    1 pins/day × 30 days ÷ 16 pins/URL = 1.88 → 1 URLs/month (rounded down to what the daily cap can publish)

  • P3.1.1Candidates from the search bar

    Seed "creatine" → 11 new, 0 dupes.

  • P3.1.2Candidates from bubbles

    Bubbles + related → 9 new, 0 dupes.

  • P3.1.3Candidates from the Interest Sheet

    Interest-taxonomy picks → 1 new, 0 dupes.

  • P3.1.4Candidates from competitor annotations

    Mined 100 annotation candidates → 100 new, 0 dupes.

  • P3.1.5Recognise a cloaked niche

    Not cloaked — standard search-bar route.

  • P3.1.6Deduplicate against the cache

    Deduped 136 candidates: 29 hits (21%), 0 stale, 107 misses.

  • P3.1.7Generate work list

    Queued 107 PinClicks lookups (29 hits saved ~29 lookups).

  • P3.1.8PinClicks session

    PinClicks: queue cleared; +0 related finds.

  • P3.1.9Assign parent interests

    Parent interests: Collagen, Creatine, Magnesium, Women's Health, Fitness, Self Care, Sleep

  • P3.1.10Determine generic keywords

    10 keywords passed the "applies to every product" test.

  • P3.1.11Form topic clusters

    3 clusters formed (Morning Wellness & Collagen, Creatine & Women's Fitness, Evening Routine & Sleep Wellness).

  • P3.1.12Seasonal classification

    Seasonal classified: 64 (0 MICRO_TREND excluded from boards).

  • P3.1.13Calculate publishing windows

    Computed ramp-up windows for 0 seasonal terms (peak - 10 weeks, the start of the 6-10 window).

  • P3.1.14Align keywords with the client

    Exclude keywords associated with rapid weight loss, detox promises, medical treatments, hormone cures, guaranteed physical transformations, and products Colleins does not sell. Keep the keyword strategy focused on collagen, creatine, magnesium, women's wellness, fitness, and daily supplement routines. Only use health benefit claims supported by approved evidence and applicable EU regulations. This is a provisional internal exclusion list pending client confirmation.

  • P3.2.1Display name

    Display name: "Colleins · healthy recipes · nutrition" (38/65)

  • P3.2.2Bio

    Bio saved (341/500 characters)

  • P3.3.1Finalise board list

    Finalised 20 boards across 6 topic(s).

  • P3.3.2Check coverage

    Coverage FAIL — 7 topic(s) short: Collagen (0/5); Creatine (0/5); Fitness (0/5); Magnesium (0/5); Self Care (0/5); Sleep (0/5); Women's Health (0/5). P4.1.1 blocked.

  • P3.3.3Board descriptions

    Descriptions saved for 20 boards.

  • P3.3.4Generate creation schedule

    Scheduled 20 boards across 7 day(s), max 3/day.

  • P3.3.5Create boards

    Created 3 board(s), 14 still to create.

  • P3.3.6Select seeding pins

    259 seed pins chosen; the seeding cron saves them at 30 a day.

  • P3.3.7Run seeding

    0 of 3 live board(s) warm. Need own pins uploaded in P3.3.6 (or the website widget): Collageen en Creatine 1/10, Collageenpoeder 7/10, Supplementen voor Vrouwen 5/10.

  • P3.3.8Set boards to public

    0 board(s) made public on Pinterest (≥10 pins).

Documents

1

Everything collected and attached during onboarding and research.

Grid analysis

10

What page one rewards, per seed keyword (P2.1.3 / P2.1.4).

KeywordDominant formatsCTAsText overlayColoursLook and feel
Avondroutinesimple product, infographicsNoMOSTThe grid features night routine checklists, skincare steps, cozy bedroom imagery and evening self-care inspiration. Beige, cream, muted pink and warm brown dominate, with a mix of detailed text overlays and atmospheric lifestyle photography.
Collageenpure aesthetic, simple productNoMINIMALSearch results are mixed and frequently show artistic paper collages and floral portraits rather than collagen supplements. Skincare and collagen-related Pins appear, but the grid is largely colorful and visually inconsistent with the product niche.
Creatinesimple product, 9:16 videoNoHALFThe grid contains creatine tubs, powder and drink photography, fitness creators and educational videos about creatine. Black, white, neutral gray and pink product packaging dominate. Some unrelated creative-content results and sponsored Pins appear.
Fitness voor vrouwensimple product, text-heavy, infographicsNoMOSTWorkout diagrams, exercise demonstrations and numbered fitness routines dominate the page. Pink, purple, beige and white backgrounds are common, with bold instructional text, exercise counts and some gym lifestyle videos.
Gezonde levensstijlpure aesthetic, simple product, text-heavyNoMINIMALThe grid is lifestyle-led, showing balanced meals, exercise, journaling, walking and healthy habits. Natural greens, warm beige, cream and earthy tones dominate. Photography and aesthetic collages are more prominent than direct product promotions.
Magnesiumsimple product, text-heavyNoMOSTEducational magnesium infographics dominate, including types of magnesium, food sources and supplement comparisons. Cream, green, blue, white and dark text panels are common. The grid mixes dense information graphics with product imagery and occasional expert videos.
Ochtendroutinesimple productNoHALFThe grid features morning checklists, step-by-step routine graphics, skincare rituals and soft bedroom lifestyle images. Beige, white, pastel pink and sage tones dominate. Children's morning routine charts also appear, making the search intent mixed.
Selfcare routinesimple productYesMINIMALSelf-care imagery features skincare, spa moments, candles, bathrobes, journals and wellness checklists. Soft pink, beige, cream and warm brown dominate. Both aesthetic lifestyle Pins and text-heavy idea lists appear, including a visible Shop the Routine CTA.
Supplementen voor vrouwensimple product, text-heavy, infographicsNoMINIMALThe grid is dominated by women's supplement recommendations, vitamin lists, comparison graphics and supplement product photography. Cream, pink, beige and white backgrounds with large headings are prominent, especially content targeting women over 35, 40 and 50.
Vrouwengezondheidsimple product, text-heavy, infographicsNoMOSTWomen's health infographics focus on hormones, perimenopause, menstrual health and lifestyle advice, alongside fitness videos. Muted green, cream, beige and pastel pink are common. The results are information-heavy and include some questionable weight-loss claims.

Competitors

5

Who we are up against, and how fast they publish (P2.1.5 / P2.4.1).

NameHandleNiche fitPins/dayPins imported
HUM Nutrition@humnutritionSTRONG1345
Ancient Nutrition@ancientnutritionPARTIAL0571
Cymbiotika@cymbiotikaPARTIAL0386
Thorne@thornehealthPARTIAL0246
Vital Proteins@vitalproteinsSTRONG0630

Competitor pins

200

Their best-saving pins, imported in P2.1.6. Capped at 200 here — the per-competitor totals are in the table above.

CompetitorTitleBoardSavesClicks
Ancient Nutritionnot-givenSocial30,944—
Ancient Nutritionnot-givenDream house21,794—
Ancient Nutritionnot-givenLyngemt18,275—
Ancient Nutritionnot-givenB O U J I E H I P P I E13,266—
Ancient NutritionMutton Bone Broth SoupIndian Dinner Recipes9,239—
Ancient Nutritionnot-givenHealth & Wellness6,836—
Vital Proteins49 Powerful Anti-Inflammation Foods to Combat Endometriosis 🥑💛 How do meals helps your symptoms?Health Diet and Nutrition6,347—
Vital ProteinsStart Your Healthiest Habit NowAG1 Paid Ad Launch4,159—
Ancient Nutritionnot-givenInstagram3,979—
Vital ProteinsDesign for vitamins and supplements - Uliana Melnyk 🇺🇦Витамины3,594—
Vital Proteinsnot-givendieta3,501—
Ancient NutritionWhat Ayurveda Says About Your First 3 Period Days | Ancient Wisdom for Modern WomenAyurvedic Knowledge (restored)3,294—
Vital Proteinsnot-givenSocial3,030—
Ancient Nutrition15 Common Types of NutsCooking Tips2,891—
Ancient Nutrition@stephrobinnson Health tips, holistic nutrition, wellness tips, healthy eating, supplements foodNutrition2,736—
Vital Proteinsnot-givenSocial2,720—
Ancient Nutritionnot-givenдизайн2,669—
Vital ProteinsPurple supplement bottleMidjourney_promt2,607—
Ancient Nutritionnot-given📌 Social Links2,504—
Ancient NutritionChinese Herbs MedicineChinese Herbs Medicine2,355—
Vital ProteinsGummy Melatonina | Packaging Design - Matheus Meloупаковка дизайн2,332—
Vital Proteinsnot-givenThings I want 😍2,280—
Vital Proteinsnot-givenliquid theory2,215—
Vital Proteinsnot-givenRECA IG2,213—
Ancient Nutritionnot-givenPosso comer2,065—
Vital ProteinsHair Loss Doesn't Have To Be A Balancing ActWellbel Women+2,030—
Vital Proteinsnot-givenSocial1,942—
Vital ProteinsCoral club digital communicationsMaria Ustinova Design1,940—
Ancient NutritionSources of Trace Mineralshandouts + graphics1,850—
Vital ProteinsAd | One scoop, once daily. (47)AgeMate Ads1,750—
Ancient NutritionHerbal Roots 101: How to Prepare and Use Roots for WellnessWild Food // Wild Medicine1,738—
Vital Proteinsnot-givenbehance1,717—
ThorneYour Personal Shopper: Thorne's Holiday Gift GuideAds1,697—
Vital ProteinsLena Smirnova - Art Director, Photographer in Berlin, GermanyLAS. Lena Artem Studio | Photography1,668—
Vital ProteinsHydrateMore Beauty Store1,605—
Vital ProteinsShaklee's Good Gut & Go: Gut Health + RegularityGut Health + Regularity1,580—
Vital Proteinsnot-givenSupplement Photography1,568—
Vital ProteinsCommercial Photography for Bio.me | by Pophaus StudioSupplement Photography1,514—
Vital Proteinsnot-givenCollagen1,498—
Vital ProteinsEcommerce Website Templates - Free and Premium Themes for Your Online Store.folio inspo1,472—
Vital ProteinsThe Science of Supporting Your Brain on Stimulants | Stasis | Stasisshopping list1,429—
Ancient NutritionNHC - Vitamins & Supplements. Your Wellness, Expertly Guided.Natural Health & Wellness1,399—
Vital ProteinsActive B-ComplexIntegrative Essentials1,388—
HUM Nutritionnot-givenQuick Saves1,332—
Vital Proteinsnot-givenSocial1,332—
Ancient NutritionMediterranean Diet Food Chart | Beginner Meal Plan, Grocery Guide (PDF)Products1,230—
Vital Proteinsnot-givenQuick Saves1,214—
Vital Proteinsnot-givenSocial1,200—
Vital ProteinsCelebs Love Vital ProteinsÆ CollagenCreated by Ads Bulk Editor 12/15/2020 08:34:111,171—
Ancient NutritionIssuu ReaderAyurveda1,123—
Vital Proteinsnot-givenREHAB. Matcha1,116—
Ancient Nutritionnot-givenExercise1,097—
Vital Proteinsnot-givento buy1,068—
Vital Proteinsnot-givenSocial1,063—
Ancient Nutritionnot-givenSocial1,007—
Vital Proteinsnot-givenSocial960—
Ancient NutritionWhat is Amaranth? Plus, How to Add it to Your Paleo DietHealth Food945—
Vital Proteins3 Reasons to Love Collagen PeptidesHair & Beauty937—
Ancient NutritionRedirect NoticeSattvic food897—
Ancient NutritionThe Immortal Mitochondria: Our Health, Life, and Longevity is Electronic, (Paperback) - Walmart.comReading knowledge865—
Ancient NutritionSay No to Candy. Say YES to Ayurvedic Treats.Halloween Treats850—
Vital ProteinsBe So Happy - Branding & Packaging Design - 3D - Marka Works Branding AgencySupplement Branding & Packaging Design844—
Thornenot-givenPrvnt Social Design820—
Vital ProteinsBe So Happy - Branding & Packaging Design - 3D - Marka Works Branding AgencyLogo Ideas820—
Ancient Nutritionnot-givenSocial804—
Vital Proteinsnot-givenHydrant Grapefruit799—
Vital ProteinsMOST Elements’ Packaging Does the Most With Simplicity and a Scientific EdgeBeauty & Health Packaging780—
Vital Proteins15% off all proteinAncient Products779—
Ancient NutritionHow to Make 3 Kinds of Homemade Nut ButtersSIMPLY QUINOA RECIPES770—
Vital ProteinsPRIME Whey Isolate (limited edition)WHEYL751—
Vital Proteinsnot-given保健品750—
CymbiotikaCorelab | Supplement Brand - Website & Visual IdentitySupplements740—
Ancient Nutritionnot-givenHerbs715—
Vital Proteinsnot-givenSocial698—
Vital ProteinsPlant vs. Whey Protein: What's the Best Pick?Organic Protein692—
Vital ProteinsElevate Your Energy with Golly Energy BoosterSupplement Branding & Packaging Design690—
HUM Nutritionnot-givenVitamíny680—
Vital Proteinsnot-givenСоциальные сети678—
Vital ProteinsProductsMRM Products668—
Ancient NutritionWhat is Cumin?Jessica's Recipes667—
Vital Proteinsnot-givenSocial665—
Vital Proteinsella.Bem-estar para mulheres. ella.Energia para mulheres. ella.Para a sua melhor versão.ELLA Wellness663—
Cymbiotikanot-givenSocial659—
ThorneHow to Lengthen Telomeres with 10 Natural Ingredientsvision654—
Vital ProteinsProduct Photography for Nutripeak shot by Sigourney Whitesel StudioSWS x Nutripeak651—
Vital Proteinsnot-givenQuick saves648—
HUM NutritionKion Aminos | Fundamental for fitnessAminos648—
Vital ProteinsBe the best version of yourselfPins by you639—
Ancient NutritionAyurveda & BeautyBio Aarogya623—
Ancient Nutritionhistory notes--Mesopotamia through ShakespeareSaga Thing - Ancient Sumer623—
Vital Proteinsnot-given酵素622—
Ancient NutritionUnderstanding the Gut-Body Connection: Its Impact on Hormonal HealthYour Gut Controls 70-80% of Immunity620—
Vital Proteinsnot-givenSocial619—
Vital ProteinsHydration and endurance with The Complete Sports Drink™What are you BYLT for?617—
Ancient NutritionThe Ancestral DietJenn Taylor Wellness613—
Cymbiotikanot-givenSocial610—
Vital ProteinsAd | Got 60 seconds? (6)AG1 by Athletic Greens Ads608—
Ancient NutritionHolistic Magazine (@holisticmagazine)Traditional Remedy Awareness606—
Ancient Nutritionnot-givenSocial595—
Vital ProteinsRitual – Stress Relief | Email Design InspirationEmail Design Inspiration585—
Ancient NutritionReasons to Choose Fermenting for Food PreservationCanning568—
Ancient Nutritionnot-givenHealthy living565—
Ancient Nutritionnot-given2025 Midjourney Creativity Showcase560—
Vital Proteins6 Reasons Why Mitopure is Your Key to Healthy Aging아이덴티티547—
Ancient Nutritionnot-givenSocial546—
Vital ProteinsHilma Reviews 2026 - Read Before You Buy | ThingtestingVita524—
Vital Proteinsnot-givenrealss522—
Vital ProteinsThe Amino CompanyInfographics520—
Ancient NutritionIN CONVERSATION: ZOEY XINYI GONGInspo514—
Vital Proteinsnot-givenPrint.512—
Vital ProteinsCGI CoQ10 Essential - Kalil Macedo3д иллюстрации509—
Vital ProteinsOrganic Plant Protein + Superfood Smoothie MixAds507—
Ancient NutritionTHE MOST POWERFUL PLANT ON THE PLANETHealthy Living Diet & Nutrition507—
Vital ProteinsPMS Relief Capsule - FLO Vitamins by O PositivFLO Capsules506—
Ancient Nutrition15 Natural Powders for DIY Ubtan | Traditional Indian Skincare RecipeScrub tubuh501—
Vital Proteinsnot-givenSocial500—
Vital ProteinsHormonal support shouldn’t feel complicated.Content Ideas for Wellness Brands497—
Ancient NutritionMillet Matters | Healthy FoodFood Packaging495—
Vital Proteinsnot-givenProduct Renders + Photography491—
Vital ProteinsHersAd Idea - GN479—
Vital Proteinsnot-givenSocial473—
Ancient NutritionWhat is Ayurvedic Clock? How to Use it to Boost Health, Energy, and Wellness - Masala MonkAyurvedic471—
Ancient Nutritionnot-givenhealth/wellness470—
Vital Proteinsnot-givenBodybuilding470—
Vital ProteinsWhat are collagen peptides? What You Need to Know - Fed & FitHEALTH, FITNESS & NUTRITION463—
Vital ProteinsAgeMate® | Daily Longevity BlendFace wrinkles remedies457—
Ancient NutritionConcept of Dhatus (Seven Tissues) in Ayurveda | Sapta DhatusAyurveda457—
Ancient Nutritionnot-giveneverything health446—
Vital Proteinsnot-givenSocial446—
Vital Proteinsnot-givenSupplements445—
HUM NutritionStudiomandarinUmum442—
CymbiotikaGlow Made Simple电商422—
Vital Proteinsnot-givenSocial422—
Vital ProteinsVitamin D3 + K2 packaging mockup — label & box designPack Design | br.if studio417—
Ancient NutritionThe Hale Pule Balance Bowl — Hale Pule Ayurveda & Yogabowl ayurvedisch eten411—
Vital ProteinsMacro 3D visualization of abstract transparent molecular structuresMy405—
Vital Proteinsnot-givenHealthcare402—
Ancient NutritionDescubre los secretos de la nutrición AyurvédicaClases de yoga online396—
Ancient NutritionConstantly Tired? Here are 12 Herbs to Increase Energy and Vitalitycosmetic and health390—
Vital ProteinsProduct portrait photography by Florence James CollectiveFJC X HERCULUES SUPPS388—
Ancient NutritionRelaxing Video | Calming Nature Content 🌿Pins by you387—
Ancient NutritionSYNC UP TO THE AYURVEDIC CLOCK — NATASHA WELLNESSHealthy Living384—
Ancient NutritionGoing to Gwyneth Paltrow's ayurvedic healer was not what I expected...Beauty365—
Vital ProteinsThe Four Supplements You Should Be Taking On The DailyHealthy snacks,lunch, dinner363—
Vital ProteinsMorning Routine for Men – Energy, Focus, & ConfidenceSuperfoods, Energy & Daily Wellness | ThriveVibe361—
Vital ProteinsVital Proteins Collagen PeptidesTravel Essentials360—
Vital ProteinsJune Science Daily Hero for Men | Fast Melt Pre + Probiotic for Men (30 Pack, Watermelon)패키지359—
Vital ProteinsKAILO Feel Well (Collagen) Peppermint, 750g/ 26 oz. | Neiman MarcusFamous People with Moles357—
Ancient Nutrition10 Most Addictive Beverages of India | Mango Mastani | Indian Beverages | Packaging DesignPoster Designs354—
Ancient NutritionAyurvedic Clock - Ayurveda Body Dosha Time Hours | ZazzleWall Clocks348—
Ancient NutritionHarness the Healing Power of Moringa: From Antioxidants to Anti-Aging BenefitsPins by you348—
Ancient Nutritionnot-givenChai335—
Vital ProteinsFrom Idea to Impact: Supplement Branding That Builds TrustBrand Identity,logo design333—
Ancient Nutrition12 Buddha BowlsMediterranean Diet Plans & Challenges328—
CymbiotikaErewhon | The Official Online Store, Shipped NationwideSupplements327—
Vital ProteinsAre You Ready for 2026?Injectables327—
Vital ProteinsNUTRIPEAKPackaging325—
Vital Proteinsketo | fiber supplementFat Burning324—
Vital Proteinsnot-givenSocial321—
Vital ProteinsPeptide Therapy For WellnessShopping Mall318—
Vital ProteinsMotion Nutrition: colourful Art Direction and product photography for a supplement brand - HIYA MARIPHOTO STYLING315—
Vital ProteinsEnergy Drink Side Effects: 3 Risks & Solutions | DALUMAInspo314—
Vital Proteinsomni¹ all-in-one supplementBranding & Packaging312—
Vital Proteinsnot-givenSocial312—
Vital ProteinsProductssupplements301—
Ancient NutritionSacred Nutrition: 5 Miracle Superfoods That Heal Your Body From the Inside OutHealthy lifestyle301—
Vital ProteinsPalamidas Olive Oil3д иллюстрации300—
Vital Proteinsnot-givenSocial299—
Vital Proteinsnot-given@nikkisim.design296—
Vital Proteinsnot-givenEmtrue295—
Vital ProteinsEvernate - Supplement Branding & Packaging Design - Marka Works Branding Agency3D Scenes292—
Ancient NutritionWhat Japans Health History Reveals About Modern LongevityAd-only Pins292—
Ancient NutritionDinacharya: The Ayurvedic Daily RoutineAyurveda291—
Vital ProteinsMyOva PCOS Tablets - Myo-Inositol for PCOS & Fertility Supportcolor palette287—
Cymbiotikanot-givenLittle Fox - Designs284—
Vital Proteinsnot-givenSocial282—
Ancient Nutritionnot-givenSocial281—
HUM NutritionLEVEL UPBeauty281—
Ancient NutritionRecreating Ancient Recipes With VAWAATravel280—
Ancient NutritionBauji BoleBauji Bole279—
Vital ProteinsThe Master AntioxidantHealth Hacks278—
Vital Proteinsnot-givenNatural Wellness Products270—
Cymbiotika(What they don’t want you too know) CYMBIOTIKA Pure Shilajit Resin with Elemental GoldLifestyle269—
ThorneHealthcare Web DesignQuick Saves268—
Vital ProteinsWholierHealth & wellness brands268—
Vital Proteins110+ Unique Health Supplement Packaging ConceptsHealth Supplement Packaging260—
CymbiotikaCold Pressed Juice | Fresh, Nutrient-Rich JuicesBreakfast in a bottle259—
Ancient Nutrition1000 Year Old Healing PracticeHealth257—
Vital ProteinsBrand for SaleARQUIMEDIA STUDIOS256—
Vital ProteinsCollagen Fun Facts, Benefits, & The Supplements I TakeFond d'écran téléphone255—
Vital Proteinsnot-givenSocial254—
Ancient NutritionThis Ancient African Tradition Is Making Headlines AgainAfrican Men's Vitality Secrets253—
Ancient Nutritionnot-givenCooking fo Kailey250—
Ancient NutritionClean BeautyNaturally250—
Vital Proteinsnot-givenRéseaux250—
Ancient Nutritionnot-givenTCM249—
Vital Proteinsnot-givenTips and tricks249—
Vital ProteinsPush past the resolution slump and keep your goals on track with HuelFood & Nutrition248—
Vital Proteinsnot-given保健品248—
Vital ProteinsThe Perfect Energy VitaminH-PROOF Essential Vitamins247—

Market analysis

21

Steal List, Board Gaps and content angles — approved and rejected (P2.2.2).

  • BOARD GAPREJECTEDBudget-Friendly Supplement Shopping

    All competitor boards emphasize premium positioning; cost-conscious female wellness segment remains unaddressed.

    Rejected: Does not fit the brand's premium wellness positioning.

  • BOARD GAPREJECTEDCreatine for Female Athletes

    Creatine grid shows general fitness focus; no competitor targets female-specific athletic performance education.

    Rejected: Too narrowly positioned around competitive athletes. Creatine for Women would be a better topic to test.

  • BOARD GAPPENDINGMagnesium & Sleep Science

    Magnesium grid shows educational dominance but no competitor specializes in sleep-specific magnesium strategies.

  • BOARD GAPREJECTEDPlant-Based Protein & Supplements

    Vegan/plant-forward supplement positioning absent from competitor boards despite growing demographic demand.

    Rejected: Protein supplements and a broader plant-based product range have not been established as Colleins' offering.

  • BOARD GAPREJECTEDSupplement Myths vs. Science

    Grid shows misinformation prevalence; evidence-based debunking board would differentiate and build trust.

    Rejected: Could work eventually, but requires careful scientific substantiation and is not a priority board for the current limited catalog.

  • BOARD GAPREJECTEDSupplement Stacking for Women

    No competitor board addresses strategic multi-supplement protocols; this gap allows educational thought leadership.

    Rejected: Could suggest complex supplement protocols beyond Colleins' actual product range.

  • CONTENT ANGLEPENDINGAge-Segmented Supplement Guides

    Create numbered, step-by-step recommendation boards targeting women 35+, 40+, 50+ matching competitor targeting with pink and cream accents.

  • CONTENT ANGLEPENDINGBefore/After Routine Integration

    Combine morning/evening routine graphics with supplement timing overlays using warm beige and cream palettes from grid analysis.

  • CONTENT ANGLEPENDINGChecklist & Action-Oriented Pins

    Leverage routine grid format with downloadable supplement checklist graphics in beige/white with bold instructional text.

  • CONTENT ANGLEREJECTEDExpert Interview & Video Pins

    Integrate expert credibility seen in fitness and educational grids through nutritionist/athlete testimonial video pins.

    Rejected: Do not approve as an execution approach without authentic expert interviews or existing professional video assets.

  • CONTENT ANGLEREJECTEDHormone & Cycle Syncing Content

    Address women's health grid gap with menstrual-cycle supplement timing pins using soft green, cream and pastel pink color schemes.

    Rejected: Risks unsupported hormone-related supplement claims and moves away from verified product positioning.

  • CONTENT ANGLEPENDINGInfographic Educational Series

    Replicate magnesium grid's dense information design for creatine, collagen and women's supplement comparisons with muted earth tones.

  • CONTENT ANGLEPENDINGLifestyle Aesthetic Photography

    Mirror healthy lifestyle grid's natural, collage-based approach with supplement integration in wellness settings rather than product-focused shots.

  • CONTENT ANGLEPENDINGWellness Collage & Mood Boards

    Create aspirational lifestyle collages blending self-care, fitness and supplement imagery using warm brown and neutral hex palette.

  • STEAL LISTPENDINGFitness for Women

    Exercise-supplement pairing boards capture the integrated wellness audience competitors already target.

  • STEAL LISTPENDINGHealthy Lifestyle Inspiration

    Lifestyle framing outperforms direct product promotion; competitors use this aspirational positioning consistently.

  • STEAL LISTPENDINGMorning & Evening Routines

    Routine-based boards drive engagement by offering step-by-step implementation guides competitors leverage heavily.

  • STEAL LISTREJECTEDNatural Skincare & Supplements

    Beauty-wellness crossover boards capture beauty-adjacent audiences seeking ingredient-driven solutions.

    Rejected: Colleins is not primarily a topical skincare brand. The board title could attract an audience looking for skincare products it does not sell.

  • STEAL LISTPENDINGSupplement Comparisons & Guides

    Educational comparison content builds authority and drives traffic; competitors emphasize this board type.

  • STEAL LISTPENDINGSupplements for Women Over 40

    Competitors dominate age-specific targeting; this board captures high-intent female demographics across lifecycle stages.

  • STEAL LISTREJECTEDWomen's Health & Hormones

    Educational hormone and perimenopause content ranks high in competitor strategies and aligns with grid search intent.

    Rejected: Too focused on hormones and perimenopause when Colleins' products do not establish those specific benefits.

Taste graph

10

The seven fields and the three-by-three (P2.3.1 / P2.3.3).

core products
Colleins Pink LemonadeColleins SleepColleins Day & Night bundelcollageen en creatine poedermagnesium supplement
spaces context
moderne keukenontbijttafelkoffiehoekthuiskantoorsportschoolsporttasyogastudiobadkamerslaapkamernachtkastje
aesthetic worlds
minimalistische wellnessclean girl aestheticzachte neutrale kleurenroze accentennatuurlijke belichtingmoderne lifestyle fotografierustige slaapkamer aestheticpremium supplement fotografie
moments seasons
ochtendroutineontbijtdagelijkse supplementroutinevoor het sportenna het sportenavondroutinevoor het slapengaanzondagse selfcarenieuwjaars wellnessdoelenlente reset
functional outcome
dagelijkse supplementinname vereenvoudigencollageen en creatine combineren in één drankjesupplementen toevoegen aan de ochtendroutineeen consistente avondroutine opbouwenwellness gewoontes organiseren
aspirational outcome
sterk en actief blijvenbewust ouder wordenmeer tijd voor selfcareconsistente gezonde gewoontesbalans tussen fitness en ontspanningzelfvertrouweneen duurzame wellness levensstijl
related interests
vrouwengezondheidkrachttraining voor vrouwenpilatesyogagezonde ochtendroutineskincare routineslaaproutinehealthy agingselfcarewellness journalinggezonde gewoontesfitness voor vrouwen boven 40
content angles
Ochtendroutine met collageen en creatineKrachttraining en wellness voor vrouwenAvondroutine met magnesium
visual worlds
Bright Minimalist Morning WellnessModern Feminine Fitness LifestyleCozy Evening Self-Care
key moments
Ochtend bij het ontbijtVoor of na het sportenAvond voor het slapengaan

Keyword clusters

3

Classified in P3.1.

  • Creatine & Women's Fitnessaxis: PRODUCT
  • Evening Routine & Sleep Wellnessaxis: MOMENT
  • Morning Wellness & Collagenaxis: MOMENT

Analytics baseline

8

Thirteen KPIs over three months before we started (P1.2.13). What everything since is measured against.

impressions
0
engagements
0
engagement rate
0
outbound clicks
0
pin saves
0
followers end
1
captured at
Wed Oct 21 2026 20:52:46 GMT+0000 (Coordinated Universal Time)
period
last_30d