Niche
—
Engagement
PROSPECT
Account
NEW · every 48h
Daily target
3/day · may go to 4 now
Domain
https://valerie-mason.com

Phase 5 — Analytics & feedback loop

Attribute performance back to the decisions that produced it, so the next cycle is better than the last.

Goal
End state each month: KPIs pulled and compared to baseline, winners identified and traced back to reason, keyword and board type, and the design brief updated with what actually worked.

Organic per week

Monday to Sunday. Reach comes from Pinterest every night; revenue and conversions are copied from Conversion Insights once a week.

WeekImpressionsSavesOutbound clicksOrganic revenueCheckoutsPage visitsAdd to cart
Oct 12 – Oct 1837602
Oct 5 – Oct 1132402————
Sep 28 – Oct 44900————
Sep 21 – Sep 274100————
Sep 14 – Sep 207100————
Sep 7 – Sep 1313702————
Aug 31 – Sep 610601————
Aug 24 – Aug 306100————
How to read Conversion Insights
  1. Ads Manager → Analytics → Conversion insights, on this store's ad account.
  2. Date range: the week below, Monday to Sunday.
  3. Conversion window: 30-day click / 1-day view — the brand's own setting, so organic is measured the way paid is.
  4. Content type: Organic. Source: Your Pins — never all pins.
  5. Pin format: Image and Video only. Never Product: catalogue pins run on paid and are not organic revenue.
  6. Copy the ORGANIC column only. Paid-assisted is already claimed by the paid report.

Reach counts the store's own image and video pins only (claimed domain, product pins left out). Amounts are in the ad account's currency (USD).

Content per week

What was posted, and how the pins new that week did from the day they went up to Sunday, next to the whole account's reach. Followers are counted daily from 28 Sep 2026 — Pinterest keeps no follower history, so earlier weeks have none.

WeekFollowersPostsNew pins: impressionsSavesOutbound clicksShare of reachTop post
Oct 12 – Oct 181122 by us560015%The $5K Look Without the $5K Price58 impr. · 0 saves · 0 clicks
Oct 5 – Oct 1111+155 by us+54 warming saves20006%The $5K Look Without the $5K Price64 impr. · 0 saves · 0 clicks
Sep 28 – Oct 41022 by us+70 warming saves0000%The $5K Look Without the $5K Price8 impr. · 0 saves · 0 clicks
Sep 21 – Sep 271022 by us+69 warming saves2005%The $5K Look Without the $5K Price9 impr. · 0 saves · 0 clicks
Sep 14 – Sep 20—0+40 warming saves————The $5K Look Without the $5K Price19 impr. · 0 saves · 0 clicks
Sep 7 – Sep 13—0————The $5K Look Without the $5K Price72 impr. · 0 saves · 2 clicks
Aug 31 – Sep 6—0+65 warming saves————The $5K Look Without the $5K Price29 impr. · 0 saves · 0 clicks
Aug 24 – Aug 30—29+66 warming saves110018%Designer-Look Jewelry That Lasts a Year12 impr. · 0 saves · 0 clicks
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