Step 1.2 · Account audit

While the domain is blocked, every pin we publish is a pin that cannot be clicked. Nothing else in phase 1 is worth doing until this is resolved.

Test the bare domain, not a product URL. The flagged-pin report from P1.2.2 is a per-URL list and does not answer this — a domain can be blocked while individual URLs look fine, and the other way round. A support ticket that is still open is not fixed; the reference goes in the box below.

Blacklisted pins drag on the account they sit in. Left in place they suppress the boards we are about to build on.

Work down the report by priority: blacklisted first, idea pins last. Deleted or corrected both count as dealt with.

A pin pointing at a redirect chain loses the signal at every hop, and a wrong canonical hands the credit to another page.

Fixed in the CMS, and the pins repointed at the final URL rather than the one that redirects.

Every homepage pin is a pin whose performance cannot be attributed to anything, and they are usually the account's oldest and strongest.

Repoint each one at the page it is actually about. Mind the 150 pin edits per day limit — spread over days is fine, half-done is not.

This is the biggest single missed opportunity in the audit. A pin that goes viral without a link earns the account nothing at all.

Every pin found gets the URL it should have had. Fix these before anything else in this step.

Someone else holding the canonical means the clicks earned by our image land on their site, and nothing in our reporting shows it.

Open one of our pins and take the number out of its URL (pinterest.com/pin/<id>/). Open that same URL in a private window: the account it lands on is the canonical holder. Repeat for five to ten of the best-performing pins. Ours: fine. Another brand: report it through Pinterest's copyright form and put the reference below. A report sent and unanswered is not fixed.

"Dream Vibe" tells Pinterest nothing about who should see it. The exact parent interest is what gets the board distributed at all.

Renamed live on Pinterest, not just written down. The rename list belongs in the work panel; this box is whether it has been applied.

The dangerous state is neither: a group board nobody has looked at, quietly mixing someone else's pins into our topic signal.

A decision per board, not a blanket one. Archived, or left with a reason recorded.

A thin public board dilutes the profile's topic signal, and it stays thin until we fill it — which is phase 3, not now.

Secret until it holds ten to fifteen pins. Boards we are about to fill this week can stay public if you say so below.

Rich pins update themselves when the page changes. Hand-typed pins go stale the moment a price moves, and a wrong price is a lost click.

Paste a product URL into the Pin Builder and look. If nothing appears, the Open Graph tags are missing — the per-CMS fix is in the SOP.

This is the number the account class is derived from. Six months is the line.

The date of the most recent pin on the profile, counted back from today. A profile that has never posted counts as new, not silent.

NEW is 48-hour spacing; ESTABLISHED is the normal rhythm. Setting this wrong sets the posting pace wrong for the whole engagement.

Silent longer than six months, or never posted: NEW. Otherwise ESTABLISHED. Record it on the client settings as well — this answer does not write it there.

Longer than six months silent puts an old account back to NEW with 48-hour spacing. Getting this wrong sets the posting rhythm wrong for the whole engagement.

Recorded on the client settings, not only written in a note. Check the class on the settings screen actually changed.

Building a Strategy Core on a suppressed account wastes the whole of phases 2 and 3, and the symptom — single-digit impressions — looks like a slow start.

Absent is a real answer and the common one. If signals are there, the recovery route is what goes in the box, not the observation.