- Bathroom & Home Organization
- PROSPECT
- NEW · every 48h
- 3/day · may go to 4 now
- https://roha-home.com/
Overview
Where this store stands, and what it is losing while it stands there.
Weighted across 100% of the score that is measurable.
No onboarding date recorded, so this store cannot be placed in a cohort yet.
- Execution
- 27 pin(s) scheduled in 30d against a target of 90
- 30
- Foundation
- 2/6 topics covered · 47 validated keyword(s) · 23/25 boards over 10 pins
- 75
- Performance
- 13 clicks / 5 saves in 30d against a baseline of 66 / 12
- 31
- Account health
- Token valid · 6 open leak(s)
- 64
Last 30 days
Movement is against the thirty days before this window. Days we did not receive data are gaps, not zeroes.
Leaks
Ranked by what they cost, not by when they appeared.
- 4 topic(s) under 5 boards
Blocks phase 4 for that topic entirely — no URL under it can enter production.
- Small Bathroom Ideas (0/5)
- Bathroom Accessories (1/5)
- Renter Friendly Home Ideas (2/5)
- +1 more
FixP3.3.1 - Publishing 0.5/day against a target of 3/day
Fewer pins than the store is set up for — every missing day is reach that is not coming back.
- 7 pin(s) planned in the next 14 days, 1 cycle(s) running
- at 48h per URL the target takes 6 cycles at once — start 5 more alongside
- 42 URL(s) only need four boards assigned (URLs page), then they can start
FixP4.1.4 - Outbound clicks below baseline two months running
Two months of decline is the point where a client starts questioning the retainer.
- 2026-10: 11 clicks vs baseline 66
- 2026-09: 5 clicks vs baseline 66
FixP5.2.2 - 2 board(s) under 10 pins
Boards under ten pins give the algorithm no context, so everything pinned there under-distributes.
- Bathroom Cabinet Organization (2 pins)
- Corner Shower Storage (9 pins)
FixP3.3.6 - 20 volume-cached keyword(s) never used on a URL
Reach already paid for in research hours and never deployed on a pin.
- apartment (vol 829542)
- floating shelves (vol 337017)
- hair products (vol 151988)
- +17 more
FixP4.1.6 - 18 live board(s) with no pins scheduled in 30d
Dormant boards slowly lose their standing with the algorithm.
- Ad-only Pins (256 pins)
- Apartment Bathroom Organization (15 pins)
- Bathroom Cabinet Organization (2 pins)
- +15 more
Onboarding
Phases 1 to 3. One-time work that gates everything downstream.
Production cycles
| URL | Reason | Waterfall | Progress |
|---|---|---|---|
| Full Bathroom Set | NEW | RUNNING | 18/21 |
| Roha Suction Hooks 4x | BEST_PERFORMER | COMPLETED | 19/21 |
Publishing calendar
October 2026 — each creative on the day it goes out, onto the board it lands on.
Results
Last 30 days against the phase-1 baseline. Distribution metrics live on the analytics tab.