Niche
Orthopedic & Comfort Footwear
Engagement
PROSPECT
Account
NEW · every 48h
Daily target
1/day
Domain
https://lianfootwear.com/
Store

Overview

Where this store stands, and what it is losing while it stands there.

Composite health
52/100

Weighted across 75% of the score that is measurable.

No onboarding date recorded, so this store cannot be placed in a cohort yet.

Execution
38·30%
Foundation
64·25%
Performance
—·25%
Account health
58·20%
Execution
16 pin(s) scheduled in 30d against a target of 30 · 1 stalled cycle(s)
38
Foundation
2/6 topics covered · 30 validated keyword(s) · 20/24 boards over 10 pins
64
Performance
No measured pin performance in the last 30 days yet.
—
Account health
Token valid · 7 open leak(s)
58

Last 30 days

Movement is against the thirty days before this window. Days we did not receive data are gaps, not zeroes.

2026-09-24 — 2026-10-23
Outbound clicks
0
Saves
0
Impressions
332
Pins published
13

Leaks

Ranked by what they cost, not by when they appeared.

7 open
  • 4 topic(s) under 5 boards

    Blocks phase 4 for that topic entirely — no URL under it can enter production.

    • Comfortable Sandals (1/5)
    • Work Shoes (2/5)
    • Orthopedic Shoes (2/5)
    • +1 more
    Fix
    P3.3.1
  • Publishing 0.2/day against a target of 1/day

    Fewer pins than the store is set up for — every missing day is reach that is not coming back.

    • 3 pin(s) planned in the next 14 days, 1 cycle(s) running
    • at 48h per URL the target takes 2 cycles at once — start 1 more alongside
    • 18 URL(s) only need four boards assigned (URLs page), then they can start
    Fix
    P4.1.4
  • 1 cycle(s) stalled mid-waterfall

    Work already paid for that is not shipping — designs and copy sitting idle.

    • Arivo Cushioned Support Pressure Relief — status RUNNING since 2026-09-28
    Fix
    P4.3.2
  • Outbound clicks below baseline two months running

    Two months of decline is the point where a client starts questioning the retainer.

    • 2026-10: 0 clicks vs baseline 33
    • 2026-09: 0 clicks vs baseline 33
    Fix
    P5.2.2
  • 2 board(s) under 10 pins

    Boards under ten pins give the algorithm no context, so everything pinned there under-distributes.

    • Summer Comfort Sandals (0 pins)
    • Comfortable Shoe Outfits (8 pins)
    Fix
    P3.3.6
  • 20 volume-cached keyword(s) never used on a URL

    Reach already paid for in research hours and never deployed on a pin.

    • heels (vol 2485024)
    • boots (vol 2050549)
    • sandals (vol 699007)
    • +17 more
    Fix
    P4.1.6
  • 19 live board(s) with no pins scheduled in 30d

    Dormant boards slowly lose their standing with the algorithm.

    • Advertentiepins (246 pins)
    • Comfortable Sandals (10 pins)
    • Comfortable Shoe Outfits (8 pins)
    • +16 more
    Fix

Onboarding

Phases 1 to 3. One-time work that gates everything downstream.

Open phase 3
99%82 of 83 tasks
1 · Onboarding & audit
44/44
2 · Market research
14/14
3 · SEO architecture
24/25

Production cycles

All cycles
URLReasonWaterfallProgress
Arivo Cushioned Support Pressure ReliefNEWRUNNING19/21

Publishing calendar

October 2026 — each creative on the day it goes out, onto the board it lands on.

Open the month
14 pins this month · 11 liveNext out 2026-10-24
M
T
W
T
F
S
S
2026-10-24

1 pin

  • queued — goes out on its dayD2D · save

    Orthopedic shoes for women with arch support and cushioning

    Orthopedic Shoes — Arivo Cushioned Support Pressure Relief

    Cycle

Results

Last 30 days against the phase-1 baseline. Distribution metrics live on the analytics tab.

Full analytics
Outbound clicks
60▲ 82%
baseline 33
Pin saves
12▲ 140%
baseline 5
Page visits
—
no baseline
Add to cart
—
no baseline