Research record

Baseline KPIs (3mo): pin_saves: 15 engagements: 448 impressions: 12128 followers_end: 57 monthly_views: 1000000 engagement_rate: 3.69 outbound_clicks: 98 top_save_pin_saves: 3 top_click_pin_clicks: 107 audience_top_country_pct: United States audience_top_age_bracket: 55-64

https://ph.pinterest.com/pin/386535580541517424/ https://ph.pinterest.com/pin/382876405841061275/ https://ph.pinterest.com/pin/448741550399907914/ https://ph.pinterest.com/pin/821766263305241952/ https://ph.pinterest.com/pin/1104085664934165814/

PIN #1 Link: https://ph.pinterest.com/pin/386535580541517424/ New Inventions Flats Shoes Comfortable Poor Posture Boho Chic Outfits Orthopedic Shoes Slip And Fall Foot Pain Improve Posture Sneakers Men Fashion PIN #2 Link: https://ph.pinterest.com/pin/382876405841061275/ Annotations: Orthopedic Shoes Foot Pain Platform Rocker Orthopedic Shoes Stylish Gel Cushion Foot Health Lower Back Wide Feet Work Shoes PIN #3 Link: https://ph.pinterest.com/pin/448741550399907914/ Annotations: New Inventions Flats Shoes Comfortable Poor Posture Boho Chic Outfits Orthopedic Shoes Slip And Fall Foot Pain Improve Posture Sneakers Men Fashion PIN #4 Link: https://ph.pinterest.com/pin/821766263305241952/ Annotations: New Inventions Flats Shoes Comfortable Poor Posture Boho Chic Outfits Orthopedic Shoes Slip And Fall Foot Pain Improve Posture Sneakers Men Fashion PIN #5 Link: https://ph.pinterest.com/pin/1104085664934165814/ Annotations: Foot Pain Work Shoes Types Of Sandals Swollen Feet Long Walks Heel Pain Better Posture Pain Free Comfortable Sandals

Seed keywords: Orthopedic Shoes, Comfortable Shoes, Walking Shoes, Supportive Shoes, Women's Shoes, Work Shoes, Comfortable Sandals, Orthopedic Sandals

Grid recorded for 8 keyword(s).

Hex colors recorded for 8 keyword(s).

Competitors: Orthofeet, KURU Footwear, FitFlop, VIVAIA, Alegria Shoes

Imported 1,296 competitor pins across 5/5 competitors.

Top pin designs recorded for 2 pin(s).

AI market analysis generated 24 items.

Reviewed market analysis: 9 rejected, 15 approved

Taste graph mapped (7 fields).

8 affinities recorded, 4 marked surprising.

3 angles / 3 worlds / 3 moments distilled.

Velocity recorded for 5 competitor(s).

1 pins/day × 30 days ÷ 16 pins/URL = 1.88 → 1 URLs/month (rounded down to what the daily cap can publish)

Seed "Orthopedic Shoes" → 12 new, 0 dupes.

Bubbles + related → 11 new, 0 dupes.

Interest-taxonomy picks → 16 new, 0 dupes.

Mined 100 annotation candidates → 99 new, 1 dupes.

Not cloaked — standard search-bar route.

Deduped 144 candidates: 25 hits (17%), 0 stale, 119 misses.

Queued 119 PinClicks lookups (25 hits saved ~25 lookups).

PinClicks: queue cleared; +2 related finds.

Parent interests: Orthopedic Shoes, Comfortable Shoes, Walking Shoes, Women's Shoes, Work Shoes, Comfortable Sandals

7 keywords passed the "applies to every product" test.

3 clusters formed (Everyday Walking & Errands, Work & All-Day Standing, Stylish Everyday Comfort).

Seasonal classified: 70 (3 MICRO_TREND excluded from boards).

Computed ramp-up windows for 2 seasonal terms (peak - 10 weeks, the start of the 6-10 window).

Display name: "Lian Footwear | Orthopedic Shoes for women" (42/65)

Bio saved (246/500 characters)

Finalised 20 boards across 6 topic(s).

Coverage FAIL — 6 topic(s) short: Comfortable Sandals (0/5); Comfortable Shoes (0/5); Orthopedic Shoes (0/5); Walking Shoes (0/5); Women's Shoes (0/5); Work Shoes (0/5). P4.1.1 blocked.

Descriptions saved for 24 boards.

Scheduled 20 boards across 7 day(s), max 3/day.

Created 2 board(s), the architecture is live.

194 seed pins chosen; the seeding cron saves them at 30 a day.

16 of 20 live board(s) warm. Need own pins uploaded in P3.3.6 (or the website widget): Comfort Shoes for Foot Pain 7/10, Supportive Shoes 8/10.

0 board(s) made public on Pinterest (≥10 pins).

No board segments by life stage (teen athletes, working professionals, active seniors); demographic personalization is a white space.

Rejected: The training specifically warns against thinking about Pinterest primarily through demographics; intent/moments are more useful.

All competitors emphasize premium positioning; a value-focused board captures price-conscious comfort seekers underserved in the market.

Rejected: Don't position Lian as a “budget alternative” unless that is an intentional, substantiated brand strategy.

Plantar fasciitis, bunions, and arthritis-specific solutions are absent from competitor boards despite high search relevance in orthopedic niches.

Competitors focus on products and lifestyle, not emerging tech (biomechanics, 3D fitting, smart insoles); this positions as category thought leader.

Rejected: Too broad and industry/editorial. Lian would need enough credible technology content to sustain it.

No competitor emphasizes environmental impact or sustainable materials; this aligns with growing consumer values in the comfort footwear space.

Rejected: We haven't established sustainability/material impact as a genuine Lian positioning pillar.

Walking shoes appear in general boards but no competitor owns a dedicated travel-specific board for portable comfort footwear.

Narrative arc pins showing foot pain, product discovery, and relief outcomes create emotional connection beyond feature lists.

Rejected: Again relies on pain → relief transformation messaging that could overstate outcomes.

Side-by-side feature comparisons (comfort shoe vs. regular sneaker, sandal arch support breakdown) leverage Pinterest's carousel format for educational engagement.

Multi-shoe narratives showing how one customer styles different shoes for different occasions builds variety perception and repeat-buy signals.

Collaborate with foot health professionals to create credibility-building pins that educate on support science and validate claims.

Rejected: No evidence currently that Lian has podiatrist partnerships/endorsements. Don't invent authority.

Neutral palettes dominate but texture (leather grain, material close-ups, shadow play) adds sophistication and differentiates from flat competitors.

Move beyond studio shots; show shoes in authentic daily contexts (office, errands, travel) to mirror how customers actually experience comfort.

Expand the beige-and-earthy palette competitors use with layered lifestyle scenes (coffee, plants, textures) that evoke relaxation and comfort as lifestyle.

Educational pins on measurement, width options, and fit troubleshooting reduce purchase friction and appear underutilized by competitors.

High-fashion editorial collages pairing comfort shoes with curated styling (inspired by Women's Shoes boards) position category as fashion-forward, not medical-only.

Repin customer photos and testimonials to build authenticity and social proof; competitors rarely leverage UGC at scale.

Alegria uses customer testimonial and transformation pins; create a dedicated board showcasing real user results to build social proof and engagement.

Rejected: Risky. “Before/after” pain or transformation claims need evidence and can become overly medical.

Competitors like FitFlop and Alegria use curated style guides mixing product with lifestyle inspiration; adopt this format to drive discovery across keyword categories.

KURU leads with podiatrist endorsements and pain-relief messaging; amplify clinical credibility with a dedicated wellness board.

Rejected: The generated rationale recommends “podiatrist endorsements” and “clinical credibility,” which we have not established Lian possesses.

Orthofeet and VIVAIA use anticipation-driven boards for drops; create a dedicated new-product board to capture early-intent searchers.

KURU and Orthofeet dominate benefit-led educational pins showing arch support, cushioning, and foot health callouts; this builds trust and differentiates from pure lifestyle boards.

Women's Shoes boards lean heavily into seasonal drops and trend forecasting; establish quarterly refresh boards to capture recurring search intent.

None of competitors prominently feature durability and care content; this establishes authority and extends product lifecycle messaging.

Rejected: Useful generally, but lower priority and not strongly supported by the competitor/grid findings we've collected.

Competitors segment by occasion; a hybrid board bridging professional and casual shoe styling fills the gap between Work Shoes and lifestyle categories.