Step 2.4 · Frequency

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What happens: Record how many pins per day the top competitors publish over four months, then let the system compute how many URLs per month the plan needs using the sixteen-pin math.
Where: Competitor velocity is counted manually from their profiles. The URL requirement is computed here.
Owner: Media buyer
Done when: Competitor velocity per profile and a stored urls_per_month value on client settings.

EXTP2.4.1

Pins per day of the top 5, measured over 4 months. Sets the market standard you have to match.

Your work on this task

Velocity recorded for 5 competitor(s).

AUTOP2.4.2

The 16-pin math: 1 URL yields 16 pins. The system calculates how many URLs you need. Two per day for a year beats ten per day for a week.

Your work on this task

1 pins/day × 30 days ÷ 16 pins/URL = 1.88 → 1 URLs/month (rounded down to what the daily cap can publish)