Client-facing|Everything below this line is written for Nora Winslow. Nothing internal appears on this page.
Back to workspace →Nora Winslow
September 2026
No summary has been written for this month yet.
Performance over time
Organic compounds. The shape of this line over twelve months is the argument.
The foundation being built
What is in place and working before the traffic arrives. In the first months this is the honest measure of progress.
Each one a themed surface Pinterest can rank.
A topic counts as covered at five boards.
Checked against real Pinterest search volume.
Already designed and queued to publish.
Traffic quality
Pinterest visitors against your site average. This is where organic wins, and it is not a volume argument.
Google Analytics is not connected for this store yet.
This comparison shows how Pinterest visitors behave on your site against every other channel — time on page, pages per visit, bounce rate. It is the strongest evidence organic produces, and it needs a GA4 connection to render. We would rather leave it blank than estimate it.
Why Pinterest and Google Analytics disagree
outbound clicks
sessions from Pinterest
More than 80% of Pinterest activity happens inside the Pinterest mobile app. When someone taps through to your site from the app, modern privacy handling drops the referral tag on the way. Google Analytics has no way to know where that visitor came from, so it files them under direct traffic.
This is not a measurement error on either side. They are counting different things.
Pinterest native is the source of truth for volume. GA4 is the source of truth for what those visitors did once they arrived.
What was built this month
Counted from the work itself, not claimed.
No production work was logged against this month.
Keywords, boards, pins, URLs and competitor analyses appear here as they are completed, each with the list behind it. An empty month here means the work sits in an earlier phase, not that nothing happened.
Strategy assets
Built once, and they keep paying. These are yours.
The board structure is designed in phase 3 and appears here once it is live on Pinterest.
Fashion Over 50other
fashion over 50 (86,906) · chic over 50 (7,661) · outfits for women over 50 · casual outfits over 50 · mature women's outfits · casual fashion over 50 · over 50 fashion blogger · mature women's fashion · stylish outfits over 50 · style over 50 · classy outfits for women over 50 · women's fashion over 50
Women's Dressesproduct
wedding guest dresses (2,444,592) · midi dress (344,567) · maxi dresses (77,562) · everyday dress (17,640) · dresses for women · casual dress · women's casual dresses · dress · modern dress · Womens Dresses · women's summer dresses · summer dresses
Women's Shoesproduct
casual shoes (59,054) · women's sneakers (28,426) · comfortable shoes (22,177) · Womens Shoes · women's flats · women's heels · women's sandals · everyday shoes · women's casual shoes · women's wedges · comfortable women's shoes · women's boots
Content angles
- Effortless Everyday Style
- Comfortable Womens Fashion
- Outfit Styling Ideas
Visual worlds
- Effortless Feminine
- Polished Casual
- Soft Romantic
Key moments
- Everyday Wear
- Weekend & Travel
- Special Occasions
Pinterest peaks run 30–45 days ahead of the buying season, so we publish before the search happens.
- Women's Swimwear — publish from 2026-01-21, peaks 2026-04-01
- women's summer dresses — publish from 2026-01-21, peaks 2026-04-01
- summer dresses — publish from 2026-01-21, peaks 2026-04-01
What worked, and why
Every decision is tested against the next month's data rather than repeated.
Next month
What we are moving on, and what we would do if this were our store.
- Flavia Long Purple Dress With Keyhole Neckline Chiffon Lace Trim — new page
Checked monthly against Pinterest Trends. Nothing has been flagged for this cycle.
Distribution & reachimpressions, engagements and saves — context, not outcomes
7
1
0
0.5%
A further 0 impressions and 0 saves came from pins your own visitors saved from your site. Real reach, but not work we did, so it is kept out of the figures above.