- —
- PROSPECT
- NEW · every 48h
- 1/day
- https://www.soosatelier.com
Research record
Everything phases 1 to 3 produced for Soos Atelier, searchable in one place. Some of it drives phase 4 automatically — the grid sets the save/click split, the brand book constrains copy, what has won ranks the boards. The rest is here to be looked up at the moment you need it.
Answers
56Every question answered in phases 1 to 3, with the reasoning behind it.
- P1.0.1Good-fit check
Are there more than five distinct products or ideas to pin?
YesSOOS Atelier has well over five genuinely distinct products and categories, including stainless steel tableware, plates, bowls, glassware, cutlery, coffee and espresso sets, ceramics, trays and table accessories.
- P1.0.1Good-fit check
Does the site have enough distinct URLs to keep a waterfall fed?
YesSitemap yielded 177 usable URLs versus only 6 currently required. The pool includes product, collection and content URLs, giving more than enough destination diversity to maintain the waterfall without excessive URL repetition.
- P1.0.1Good-fit check
Do usable visual assets already exist?
YesThe website already contains strong product photography and styled table-setting imagery across multiple collections and Shop the Look content. These assets provide enough product, close-up and lifestyle angles to begin creating Pinterest variations.
- P1.0.2Red-flag check
Is the whole site a single landing page?
No
- P1.0.2Red-flag check
Is the niche restricted or sensitive on Pinterest?
No
- P1.0.3Count URL volume
What is the split, and which pages are the strongest candidates?
The usable URL pool includes product pages, collection pages and editorial/content pages. Strongest candidates are product and collection URLs around glassware, stainless steel tableware, cutlery, ceramics, coffee sets, bundles and Shop the Look content. Collections are especially useful because they support multiple creative angles and reduce URL fatigue. Prioritize evergreen dining and entertaining URLs, then layer in seasonal gifting and hosting pages when relevant.
- P1.0.3Count URL volume
How many usable URLs does the sitemap yield?
177177 usable URLs found in the sitemap. Only 6 URLs are required at the current pacing of daily=1, cooldown=60d and waterfall=30d, so SOOS Atelier has more than enough URL diversity to support sustainable Pinterest publishing.
- P1.0.4Assess account potential
How much potential does this account have?
STRONG_FITStrong Pinterest fit: highly visual tableware and homeware products, 177 usable URLs, multiple product and collection categories, and strong lifestyle content potential. No major niche or URL-volume red flags. The account can support an ambitious organic strategy, but should follow new-account pacing while signals build.
- P1.0.4Assess account potential
If this goes wrong, what will have caused it?
The most likely failure would be expecting sales too quickly or scaling too aggressively before the new account has had enough time to build SEO, relevance and distribution signals.
- P1.2.1Domain block check
Is the domain unblocked?
Yes
- P1.2.2Flagged pin check
Has every flagged pin been dealt with?
Yes
edit - P1.2.3Redirect and canonical check
Are the broken redirects and canonical errors fixed?
Yes
edit - P1.2.4Find homepage pins
Do no pins point at the homepage any more?
Yes
- P1.2.5Find pins without a URL
Does every pin now carry a destination URL?
Yes
- P1.2.6Canonical pin ID check
Do we hold the canonical pin on the pins that were checked?
Yes
- P1.2.7Board architecture audit
Has every cryptic board name been renamed?
Yes
- P1.2.8Inventory group boards
Has every group board been left in place or archived deliberately?
Yes
- P1.2.9Boards under 10 pins
Is every board under ten pins set back to secret?
Yes
- P1.2.10Rich Pins and Open Graph
Do Rich Pins pull title and price through in the Pin Builder?
Yes
- P1.2.11Determine inactivity period
How many months has the profile been silent?
0
- P1.2.11Determine inactivity period
Which account class does that make it?
ESTABLISHED
- P1.2.11Determine inactivity period
Is the inactivity period recorded and the account class set from it?
Yes
- P1.2.12Shadowban signals
Are the shadowban signals cleared, or confirmed absent?
Yes
- P1.3.1Business account
Is this a Pinterest business account?
Yes
- P1.3.15Social claimed check
Is the shop connected under claimed accounts?
Yes
- P1.3.15Social claimed check
Is Instagram connected?
No
- P1.3.15Social claimed check
Is Instagram auto-publish switched OFF?
Yes
- P1.3.15Social claimed check
What is not right, and what has to happen?
instagram should be connected if there is any but should turn off auto publish
- P1.3.16Re-optimise existing top pins
Do the pins with impressions but no destination URL now have the correct link?
Yes
- P1.3.16Re-optimise existing top pins
Has generic copy on the high-impression pins been rewritten?
Yes
- P1.3.16Re-optimise existing top pins
Did you stay under the daily edit cap?
Yes
- P1.3.17Verified Merchant status
Are all the prerequisites met — business account, claimed domain, active catalogue, no policy violations?
Yes
- P1.3.17Verified Merchant status
Where does the Verified Merchant application stand?
SUBMITTED
- P1.3.2Claim domain
Does the domain show as claimed, with the checkmark visible?
Yes
- P1.3.2Claim domain
Is the verification tag in the live theme, where a theme update cannot wipe it?
Yes
- P1.3.3Pinterest tag
Is the base code present on every page?
Yes
- P1.3.3Pinterest tag
Do PageVisit, AddToCart and Checkout all fire?
Yes
- P1.3.4Connect catalogue
Is the product feed connected and ingesting?
Yes
- P1.3.4Connect catalogue
Does the ingested product count match the shop, with no feed errors?
Yes
- P1.3.5Profile public
Is the profile public and visible to search engines?
Yes
- P1.3.6Turn off shopping recommendations
Are shopping recommendations turned off?
Yes
- P1.3.7Limit messages
Does the messages setting match whether the client actually monitors it?
Yes
- P1.3.8Measure page speed
Is mobile load time acceptable on the pages we will be pinning?
Yes
- P1.3.8Measure page speed
Is there no single obvious blocker?
Yes
- P1.3.9Review URL slugs
Are the existing slugs readable and keyword-bearing?
Yes
- P1.3.9Review URL slugs
Has the convention for new pages been agreed with the client?
Yes
- P1.3.10Image file names
Are the image file names descriptive rather than camera defaults?
Yes
- P1.3.10Image file names
Is a naming convention agreed for everything uploaded from now on?
Yes
- P1.3.11Meta descriptions
Does every URL in the pool have a meta description?
Yes
- P1.3.11Meta descriptions
Do those descriptions carry the keywords we will be targeting?
Yes
- P1.3.12Save buttons on the site
Is there a working Pinterest save button on product and content pages?
Yes
- P1.3.13Mobile experience
Does the site scroll smoothly on a real phone, with any popup dismissable?
Yes
- P1.3.13Mobile experience
Can you complete a purchase end to end on mobile?
Yes
- P1.3.14Content bank audit
Are there at least two URLs for inspiration (top of funnel)?
Yes
- P1.3.14Content bank audit
At least two for consideration (middle)?
Yes
- P1.3.14Content bank audit
At least two for conversion (bottom)?
Yes
Notes
40Free-form notes recorded against a task.
- P1.0.3Count URL volume
Sitemap yielded 177 URLs; requirement 6 (daily=1, cooldown=60d, waterfall=30d).
- P1.2.13Analytics baseline
Baseline KPIs (3mo): impressions: 63890 pin_saves: 450 outbound_clicks: 33 engagements: 22400 engagement_rate: 1720 followers_end: 113 monthly_views: 128900 top_click_pin_clicks: 297 audience_top_age_bracket: 25-34 audience_top_country_pct: Other top_save_pin_saves: 199
- P1.2.14Top performing pins
https://ph.pinterest.com/pin/32721534794082234/
- P1.2.15Annotations of top pins
Late Night Conversations Summer Fresh Coffee Club Champagne Coupes Breakfast Bowls Glass Set Love Food Happy Customers Atelier
- P2.1.1Choose seed keywords
Seed keywords: Tableware, Dinnerware, Glassware, Cutlery, Serveware, Table Setting, Tablescaping, Homeware
- P2.1.3Record the grid
Grid recorded for 8 keyword(s).
- P2.1.4Extract dominant colours
Hex colors recorded for 8 keyword(s).
- P2.1.5Identify competitors
Competitors: &Klevering, HKLIVING, Villeroy & Boch, Ferm Living, Urban Nature Culture
- P2.1.6Export competitor pins
Imported 1,183 competitor pins across 5/5 competitors.
- P2.1.7Collect top pin designs
Top pin designs recorded for 1 pin(s).
- P2.2.1Run AI market analysis
AI market analysis generated 22 items.
- P2.2.2Review insights
Reviewed market analysis: 16 approved, 6 rejected
- P2.3.1Taste graph mapping
Taste graph mapped (7 fields).
- P2.3.2Read Audience Insights
4 affinities recorded, 3 marked surprising.
- P2.3.3Three angles, worlds and moments
3 angles / 3 worlds / 3 moments distilled.
- P2.4.1Determine competitor velocity
Velocity recorded for 5 competitor(s).
- P2.4.2Set frequency
1 pins/day × 30 days ÷ 16 pins/URL = 1.88 → 1 URLs/month (rounded down to what the daily cap can publish)
- P3.1.1Candidates from the search bar
Seed "tableware" → 12 new, 0 dupes.
- P3.1.2Candidates from bubbles
Bubbles + related → 17 new, 0 dupes.
- P3.1.3Candidates from the Interest Sheet
Interest-taxonomy picks → 1 new, 0 dupes.
- P3.1.4Candidates from competitor annotations
Mined 45 annotation candidates → 45 new, 0 dupes.
- P3.1.5Recognise a cloaked niche
Not cloaked — standard search-bar route.
- P3.1.6Deduplicate against the cache
Deduped 93 candidates: 11 hits (12%), 0 stale, 82 misses.
- P3.1.7Generate work list
Queued 82 PinClicks lookups (11 hits saved ~11 lookups).
- P3.1.8PinClicks session
PinClicks: queue cleared; +2 related finds.
- P3.1.9Assign parent interests
Parent interests: Tableware, Table Setting, Dinnerware, Glassware, Ceramics, Cutlery, Tablescaping, Dining Inspiration
- P3.1.10Determine generic keywords
6 keywords passed the "applies to every product" test.
- P3.1.11Form topic clusters
3 clusters formed (Dinner Party & Hosting, Coffee & Everyday Rituals, Modern Tablescaping).
- P3.1.12Seasonal classification
Seasonal classified: 32 (0 MICRO_TREND excluded from boards).
- P3.1.13Calculate publishing windows
Computed ramp-up windows for 1 seasonal terms (peak - 10 weeks, the start of the 6-10 window).
- P3.2.1Display name
Display name: "SOOS Atelier · Tableware Design · Home Decor" (44/65)
- P3.2.2Bio
Bio saved (362/500 characters)
- P3.3.1Finalise board list
Finalised 20 boards across 8 topic(s).
- P3.3.2Check coverage
Coverage FAIL — 8 topic(s) short: Ceramics (0/5); Cutlery (0/5); Dining Inspiration (0/5); Dinnerware (0/5); Glassware (0/5); Table Setting (0/5); Tablescaping (0/5); Tableware (0/5). P4.1.1 blocked.
- P3.3.3Board descriptions
Descriptions saved for 20 boards.
- P3.3.4Generate creation schedule
Scheduled 20 boards across 7 day(s), max 3/day.
- P3.3.5Create boards
Created 2 board(s), the architecture is live.
- P3.3.6Select seeding pins
Proposed 20 of the store's own pins across 5 boards, from 220 pins linking to soosatelier.com. 3 board(s) short of 10 — warm those from the website with the Pinterest widget.
- P3.3.7Run seeding
11 of 20 live board(s) warm. Need own pins uploaded in P3.3.6 (or the website widget): Cutlery 2/10, Garden Party Ideas 0/10, Outdoor Dining 0/10, Wedding Table Setting 0/10.
- P3.3.8Set boards to public
0 board(s) made public on Pinterest (≥10 pins).
Documents
3Everything collected and attached during onboarding and research.
- P1.2.14 — linkP1.2.142026-10-04
- P1.2.3 — linkP1.2.32026-10-04
- P1.2.2 — linkP1.2.22026-10-04
Grid analysis
8What page one rewards, per seed keyword (P2.1.3 / P2.1.4).
| Keyword | Dominant formats | CTAs | Text overlay | Colours | Look and feel |
|---|---|---|---|---|---|
| Cutlery | pure aesthetic, simple product | No | NONE | Clean product-led grid with close-up cutlery sets, mostly gold and silver on neutral beige, white and grey backgrounds. | |
| Dinnerware | pure aesthetic, simple product | No | MINIMAL | Soft neutral dinnerware photography dominates, with cream, beige, white and muted green tones and occasional editorial or shopping text. | |
| Glassware | pure aesthetic, simple product | No | NONE | Aesthetic glassware close-ups dominate with soft pink, clear glass, warm neutrals and styled drink imagery; only occasional educational text. | |
| Homeware | pure aesthetic, simple product, infographics | No | NONE | Lifestyle-led home decor grid with neutral beige and earthy interiors mixed with playful colorful accents and occasional text-led inspiration. | |
| Serveware | pure aesthetic, simple product | No | MINIMAL | Product and table-setting imagery dominates, mainly neutral ceramic and stoneware serveware in beige, cream, white and warm brown tones. | |
| Table Setting | simple product | No | NONE | Product and table-setting imagery dominates, mainly neutral ceramic and stoneware serveware in beige, cream, white and warm brown tones. | |
| Tablescaping | pure aesthetic, simple product, infographics | No | MINIMAL | Warm aspirational dining tables dominate with beige, cream and brown styling; seasonal and wedding settings appear alongside occasional how-to graphics. | |
| Tableware | simple product | No | NONE | Premium product and lifestyle tableware imagery dominates with cream, beige, brown and muted green palettes and occasional branded shopping copy. |
Competitors
5Who we are up against, and how fast they publish (P2.1.5 / P2.4.1).
| Name | Handle | Niche fit | Pins/day | Pins imported |
|---|---|---|---|---|
| Villeroy & Boch | @@villeroyandboch | STRONG | 5 | 227 |
| &Klevering | @@Klevering_amsterdam | STRONG | 1 | 255 |
| Ferm Living | @@fermliving | PARTIAL | 1 | 256 |
| HKLIVING | @hkliving | STRONG | 0 | 218 |
| Urban Nature Culture | @@urbannatureculture | PARTIAL | 0 | 227 |
Competitor pins
200Their best-saving pins, imported in P2.1.6. Capped at 200 here — the per-competitor totals are in the table above.
| Competitor | Title | Board | Saves | Clicks |
|---|---|---|---|---|
| Urban Nature Culture | not-given | VB`25 | 15,414 | — |
| Urban Nature Culture | Three Tuscan towns you do not want to miss – The best Tuscan villages to visit from Rome in a day | Motonetas vespa | 11,525 | — |
| Urban Nature Culture | Easter at Newlife | Sermon Series Artwork | Branding | 9,557 | — |
| Urban Nature Culture | Visual identity, content design for a cafe by Nashe Buro | Graphisme | 5,026 | — |
| Urban Nature Culture | Kindrove wholesome daycare | Work office to sell | 4,257 | — |
| Urban Nature Culture | not-given | INSP Font Handdrawn | 3,555 | — |
| Urban Nature Culture | not-given | Puerto Rico | 3,535 | — |
| Ferm Living | 8 Easy Ways to Create a Warm & Cosy Home with Lighting | ValueLights | vitral idea | 3,508 | — |
| Urban Nature Culture | not-given | guarani | 3,498 | — |
| HKLIVING | not-given | M Depa | 3,053 | — |
| Urban Nature Culture | Top of Mind – 𝘙𝘦𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘕𝘢𝘵𝘶𝘳𝘦 | MYNDY | 2,825 | — |
| Ferm Living | not-given | Proyectos branding | 2,746 | — |
| Urban Nature Culture | not-given | alina | 2,571 | — |
| Urban Nature Culture | Acacia Tree and E-cacia Solar Tree | Carol’s book | 2,438 | — |
| Urban Nature Culture | not-given | Badkamer ideeën | 2,437 | — |
| &Klevering | not-given | Ceramics🤍 | 1,800 | — |
| &Klevering | not-given | Cositas que me gustan | 1,583 | — |
| Urban Nature Culture | CollectiveProject shades renovated Indian school with expansive bamboo canopy | Colegio IE | 1,552 | — |
| Urban Nature Culture | not-given | PROJECT_AARP | 1,457 | — |
| Urban Nature Culture | Where to Stay in Ella: The Best Hotels, Hostels & Guesthouses | The Common Wanderer | Possíveis cenários de histórias que não existem | 1,407 | — |
| HKLIVING | not-given | Apartment therapy | 1,399 | — |
| Urban Nature Culture | The Ultimate Guide to Mirissa, Sri Lanka - Bon Traveler | Vacay ideas | 1,393 | — |
| Urban Nature Culture | Spring vibes | Gardening | 1,193 | — |
| Urban Nature Culture | Second hand clothes. | Com vinted | 1,152 | — |
| Urban Nature Culture | Vieilles Branches - Branding | Food app design | 1,129 | — |
| Urban Nature Culture | Earthy nature inspired color palette modern neutral aesthetic design by Studio Eclectics | Colours | 1,060 | — |
| HKLIVING | not-given | Mobilier de salon | 989 | — |
| Ferm Living | not-given | Tim&Tuna's | 916 | — |
| Urban Nature Culture | Hoi An, Vietnam Photography | VIETNAM | 848 | — |
| Urban Nature Culture | Binnenkijken in het bohemian interieur van Sabine - Interior junkie | Dokie & de Risp | 838 | — |
| Urban Nature Culture | not-given | berkeley | 781 | — |
| &Klevering | not-given | NEW | 774 | — |
| Urban Nature Culture | Origins | Quick Saves | 772 | — |
| Urban Nature Culture | Gaia’s Garden bows out with a programme of sustainability-driven events | Casa Palma | 752 | — |
| Urban Nature Culture | not-given | Branding inspo | 740 | — |
| Ferm Living | Ferm Living - ELLE INTERIEUR | Home | 675 | — |
| Villeroy & Boch | not-given | Porcelana | 649 | — |
| Ferm Living | not-given | Kids play room | 592 | — |
| Urban Nature Culture | not-given | Sritattva | 555 | — |
| &Klevering | not-given | Nienke | 549 | — |
| Urban Nature Culture | BRAND IDENTITY for JARDIN SECRET - Olya Mikhailova | Flower | 510 | — |
| &Klevering | not-given | mesa posta | 501 | — |
| Urban Nature Culture | not-given | Key College | 489 | — |
| Urban Nature Culture | How To Make A Wabi Sabi Moodboard For Renovations?... | Wabi sabi | 464 | — |
| Urban Nature Culture | not-given | BEYOND MOODBOARD | 463 | — |
| Urban Nature Culture | Community Gardening Fun | Vision board | 449 | — |
| Ferm Living | Storage | Rose & Grey | iç dekor | 415 | — |
| Urban Nature Culture | India aesthetic | 13 | 402 | — |
| Ferm Living | NORA Pendant Light – Minimalist Glass Pendant Design | NORA Glass Pendant Light | 401 | — |
| HKLIVING | Mid-Century Modern Orange Globe Floor Lamp | Retro Home Decor & Statement Lighting linked | Casual living room | 398 | — |
| Villeroy & Boch | Women's Clothing | Belk | limon | 387 | — |
| Urban Nature Culture | Lifestyle — Niki Cram Photography | 0. GOU | 383 | — |
| Urban Nature Culture | Kanazawa, la petite Kyoto | 2025 | 376 | — |
| Villeroy & Boch | Villeroy & Boch French Garden Dinnerware | Bloomingdale's Home | apartment | 373 | — |
| Urban Nature Culture | Bibliothèque départementale | HEMAA Architectes - Paris | HOSPICJUM _ | 357 | — |
| Ferm Living | 3 Ferm Living favourites as seen at imm 2020 - vosgesparis | Bedroom | 356 | — |
| Urban Nature Culture | A Visual Journey through Catania Market Fera 'O Luni - Italy Segreta | drawing inspiration | 351 | — |
| &Klevering | not-given | //home | 350 | — |
| Ferm Living | not-given | Kitchen | 336 | — |
| Urban Nature Culture | BUY THIS BRAND | Floral Wellness Brand Identity and Logo | Daisy Creative Co. | rooted ritual | 335 | — |
| HKLIVING | Brown home decor🤎 | Dream House | 332 | — |
| Urban Nature Culture | not-given | curated | 319 | — |
| Urban Nature Culture | Loods 5 Nieuws – interieurtrends & inspiratie | Etalages | 319 | — |
| &Klevering | Moodnest | FunHaus: Wavy Pink Shelf Decor | COLOUR THEORY - Home & Interiors | 315 | — |
| Villeroy & Boch | not-given | Food and Drink | 302 | — |
| Villeroy & Boch | Villeroy&Boch Manoir Aesthetic Set | Du Ra | 284 | — |
| Urban Nature Culture | not-given | fruit trees & veggies in home | 282 | — |
| Ferm Living | Scandanavian - Nordic Mood board Living Room | Examen | 276 | — |
| Urban Nature Culture | not-given | CASABI REBRANDING | 268 | — |
| HKLIVING | MOODBOARD | Stijlstudio Bowie | My Bedroom | 260 | — |
| Ferm Living | not-given | Lifestyle Shop | 257 | — |
| Villeroy & Boch | not-given | Kitchen | 257 | — |
| HKLIVING | Eettafels – stijlvolle tafels voor elke eethoek bij Loods 5 | Home | 251 | — |
| Urban Nature Culture | not-given | Enigmatic Herbalist .- | 251 | — |
| &Klevering | not-given | Color combos | 247 | — |
| HKLIVING | HKliving retro vibes | dressoir | 239 | — |
| &Klevering | not-given | Chad’s New Place | 238 | — |
| Ferm Living | Ferm Living Spring Summer Collection 2020 - Design Soda: Interiors Blog | Colour, Pattern, Patina | Bedroom | 237 | — |
| Urban Nature Culture | not-given | Rebrands | 234 | — |
| Villeroy & Boch | French Garden fra Villeroy & Boch | FINN-torget | Villeroy And Boch ⭐️ | 226 | — |
| Ferm Living | Ferm Living SS21 collection - COCO LAPINE DESIGN | FURNITURE : ARTWORK | 225 | — |
| Villeroy & Boch | Timeless Elegance: Villeroy & Boch Burgenland Plate in Red | нравится | 224 | — |
| &Klevering | Boîtes et Conservation Design | Made in Design | Тарілки | 219 | — |
| Villeroy & Boch | not-given | Бренды посуды | 206 | — |
| Urban Nature Culture | naturaceramica objects | Ceramics | 203 | — |
| Urban Nature Culture | not-given | architecture | 199 | — |
| Villeroy & Boch | not-given | Ремонт | 191 | — |
| Urban Nature Culture | Olive Orchard Interior 🍃✨ | Forever home | 191 | — |
| Ferm Living | not-given | kiddos | 189 | — |
| Urban Nature Culture | not-given | Social club mood board | 188 | — |
| Urban Nature Culture | not-given | Editorial Fashion | 185 | — |
| Urban Nature Culture | La nouvelle collection déco 2024 par La Redoute | קרמיקה | 177 | — |
| &Klevering | Colorful Vase Ideas to Brighten Your Space | Home déco | 172 | — |
| Urban Nature Culture | Urban Nature Culture living room inspiration | Cerámica | 150 | — |
| Villeroy & Boch | not-given | нравится | 145 | — |
| Ferm Living | TOP 5: The most inspiring new products in December 2022 | Design Stories | Home dreams | 143 | — |
| HKLIVING | HK Living 70's mokken | Mooi voor thuis | 138 | — |
| HKLIVING | not-given | Quick Saves | 137 | — |
| Villeroy & Boch | Villeroy & Boch French Garden Fleurence Sugar Bowl - Macy's | dining room | 133 | — |
| Villeroy & Boch | Isabelle von Boch: Audun-le-Tiche - On the Table | Дача | 126 | — |
| HKLIVING | HKliving, un catalogue AW2020 sous influence antique - Turbulences Déco | Woonkamer deel 2 | 124 | — |
| Villeroy & Boch | Villeroy & Boch Vieux/Old Luxembourg servise | FINN-torget | Tableware Villeroy & Boch | 122 | — |
| HKLIVING | Project Ansen | Huis interieur | 122 | — |
| Urban Nature Culture | Simple Elegance | TUI NUSANTARA | 117 | — |
| &Klevering | trays SUPREMATISM - nortstudio design accessories | Clay | 115 | — |
| Urban Nature Culture | MỘC NHIÊN - T COFFEE - DRM DESIGN | Manara | 114 | — |
| &Klevering | not-given | 135 | 110 | — |
| Urban Nature Culture | not-given | look | 105 | — |
| HKLIVING | not-given | home | 105 | — |
| Villeroy & Boch | not-given | tableware | 105 | — |
| Villeroy & Boch | Villeroy & Boch, Petite Fleur | Serving platters and trays | 104 | — |
| Villeroy & Boch | Rare!! Villeroy Boch French Garden Fleurence Butter Dish | #1732976088 | Vajillas Villeroy & Boch | 103 | — |
| Ferm Living | Denmark, Residential Suite at Villa Copenhagen, Copenhagen | Condo - Petit Laurier | 103 | — |
| HKLIVING | not-given | Lets play house | 103 | — |
| Villeroy & Boch | not-given | нравится | 101 | — |
| HKLIVING | not-given | Droomhuis | 101 | — |
| Ferm Living | 5 WAYS WITH...THE FERM LIVING PLANT BOX | Inspo til huset✨ | 97 | — |
| &Klevering | Maison Balzac, Shoppable Instagram | Archivist - Valentines | 92 | — |
| HKLIVING | HKliving collectie 2023/2024 | For the Home | 91 | — |
| Villeroy & Boch | Villeroy & Boch, Petite Fleur | Petite Fleur | 90 | — |
| Villeroy & Boch | not-given | ჭურჭელი | 89 | — |
| HKLIVING | Kleurrijke woonkamer met HKliving bank | Eindresultaat Projecten | 88 | — |
| HKLIVING | HKliving collectie 2025/2026 | Living | 88 | — |
| Villeroy & Boch | not-given | Cerámica artesanal | 86 | — |
| Urban Nature Culture | Create Stunning Biodiversity Friendly Event Spaces Starting Today | Идеи для сада РГО | 84 | — |
| Villeroy & Boch | villeroy & boch Luxembourg | FINN-torget | China | 83 | — |
| Villeroy & Boch | not-given | Washroom | 83 | — |
| Urban Nature Culture | Everyday with Bill Allen | Photography | 83 | — |
| Ferm Living | ferm Living - Kelim Rug Squares Teppich | Teppiche & Läufer | 83 | — |
| HKLIVING | DIY: Lookalike hkliving cupboard opbergkast - lookalinterior | Interieur | 81 | — |
| Ferm Living | not-given | Interior design | 80 | — |
| Villeroy & Boch | Villeroy & Boch Manoir | Sale ends 31st October | South Bend Living and Dining Rooms | 80 | — |
| Villeroy & Boch | Villeroy & Boch Audun Dinnerware Collection - Macy's | China Settings | 78 | — |
| Urban Nature Culture | Vogue's guide to Joo Chiat Road: Where to eat, drink and shop | singapore & bali in june <3 | 75 | — |
| Villeroy & Boch | VILLEROY & BOCH | asthetic | 74 | — |
| HKLIVING | HKliving servies | Dutchie Darling | 73 | — |
| &Klevering | Mix en match koffiekopjes in kleur | room decoration. | 73 | — |
| HKLIVING | not-given | GIFT • Holiday wishlist | 70 | — |
| HKLIVING | Kijk binnen bij Marieke van het Nederlandse merk HKliving | In the house//Kitchen | 70 | — |
| Urban Nature Culture | not-given | TSM | 69 | — |
| Ferm Living | ferm LIVING Boutique | wystrój | 68 | — |
| Villeroy & Boch | not-given | Porcelayne | 68 | — |
| Urban Nature Culture | Kom langs bij Woonwarenhuis Nijhof! | inspiratie Wall decor/ signing_ verpleeghuizen | 62 | — |
| HKLIVING | Mooi Stoer Wonen | Servies | 62 | — |
| Villeroy & Boch | villeroy & boch Luxembourg | FINN-torget | Home decor | 60 | — |
| &Klevering | Kleurrijke keuken @liefhuisjegroningen (Instagram) | Inspiration | 58 | — |
| Urban Nature Culture | not-given | FW2728 | 55 | — |
| Urban Nature Culture | not-given | 面料 | 55 | — |
| &Klevering | Kandelaar Jasmijn Keramiek Multicolor | Products | 53 | — |
| HKLIVING | Wandplanken keuken | Keuken | 51 | — |
| HKLIVING | not-given | House Of Comfort | 50 | — |
| &Klevering | &k Amsterdam | Apartment Dreams | 49 | — |
| Urban Nature Culture | Naturaceramica objects | Konst | 49 | — |
| HKLIVING | Visiting the HK Living showroom | New collection 22/23 - vosgesparis | interior | 47 | — |
| Urban Nature Culture | Trendflash: de Intratuin woontrends van voorjaar 2025 | Huis | 45 | — |
| Ferm Living | Vexlynn Tinted Glass Pendant Lights in Five Colors | Deco appartement | 45 | — |
| Ferm Living | Wall coat rack Place Large Ferm Living / Shelf - L 105 cm - Natural wood - Wood | Made In Design | Inside homes | 43 | — |
| Ferm Living | Introducing the new collection from ferm LIVING: Notable Moments | APPART | 43 | — |
| Villeroy & Boch | Villeroy & Boch “BOTANICA”, ВИЛЛЕРОЙ ботаника. Винтажный сервиз из Германии. | Interni | 43 | — |
| Villeroy & Boch | Villeroy & Boch, Cottage | Villeroy And Boch ⭐️ | 42 | — |
| &Klevering | not-given | 3d печать идеи | 42 | — |
| Urban Nature Culture | not-given | Architecture | 41 | — |
| Ferm Living | Hale Tea Towels - Sand/Black | home <3 | 41 | — |
| Ferm Living | Ferm Living Pillar Pedestal Pilaar Bruin | Home Inspiration | 40 | — |
| &Klevering | Kandelaar porselein/messing | crea markt knutselen | 40 | — |
| Ferm Living | Swif bird Girlande 220 cm | Nähen | 40 | — |
| &Klevering | Colors 😍 | 3d print inpiratie | 39 | — |
| Villeroy & Boch | not-given | Vintage | 39 | — |
| Ferm Living | Back to School with Kids | i n t e r i o r // k i d s r o o m | 39 | — |
| Villeroy & Boch | Villeroy and Boch Petite Fleur Comprehensive Dinner, Tea and Coffee Service | ครัว | 39 | — |
| &Klevering | not-given | Inspiratie keramiek | 37 | — |
| Villeroy & Boch | not-given | Pizza | 37 | — |
| HKLIVING | not-given | Home🫶 | 37 | — |
| Villeroy & Boch | Issuu Reader | Баночки-скляночки-ложки-плошки | 37 | — |
| HKLIVING | KH LIVING 70's MOOD | La marina | 36 | — |
| Urban Nature Culture | Warme kleuren & groen geluk: bijzettafel met planten in de spotlight | Cab 2 surf | 35 | — |
| HKLIVING | HK Living lookalikes | For the Home | 35 | — |
| Villeroy & Boch | not-given | Kitchen inspiration | 35 | — |
| Villeroy & Boch | Vintage Floral Perfection | Cocina | 35 | — |
| &Klevering | kleurexplosie in de keuken 💕 | Verbouwing 2026 | 32 | — |
| Ferm Living | not-given | ROWAN | 31 | — |
| Villeroy & Boch | not-given | Porcelayne | 31 | — |
| &Klevering | Binnenkijken in de houten keuken van Debbie | Lacquered Tables | 31 | — |
| Urban Nature Culture | not-given | campaign | 31 | — |
| Urban Nature Culture | Las piezas estrella de la colección The Art of Spring de Sklum: así da gusto dar la bienvenida a la primavera | JARRONES | 31 | — |
| HKLIVING | not-given | Home & L i v i n g | 30 | — |
| Villeroy & Boch | Villeroy & Boch Mariefleur Basic Assiette petit-déjeuner, 21 cm, Porcelaine Premium, Blanc/Multicolore | Products | 30 | — |
| Ferm Living | not-given | Rønningsbakken | 29 | — |
| Villeroy & Boch | Petite Fleur 4 Piece Place Setting by Villeroy & Boch | tabletop | 29 | — |
| Villeroy & Boch | Villeroy & Boch Blue Castle Dinnerware – Sophistication in Every Detail | HOME | 28 | — |
| Urban Nature Culture | not-given | MULTI-RES | 28 | — |
| HKLIVING | Luxe woonkamer met woondecoratie van Wiljan | Interieur woonkamer | 28 | — |
| Urban Nature Culture | not-given | Ideias para portfólio | 28 | — |
| HKLIVING | not-given | Huis inspo | 27 | — |
| Urban Nature Culture | Ontdek onze veelzijdige collectie plaids, volledig met de hand gemaakt ❤️ | Caravan / seizoensplek | 27 | — |
| &Klevering | Schalen | Design online kopen | Connox Shop | ceramic | 26 | — |
| Ferm Living | 'The Hannover Home | Connox' | Pokój Benia | 26 | — |
| Villeroy & Boch | not-given | Дом, быт, покупки 🪴 | 26 | — |
| &Klevering | not-given | Réseaux | 26 | — |
| HKLIVING | HKLIVING | Retro stoneware lamp base | Room | 25 | — |
Market analysis
22Steal List, Board Gaps and content angles — approved and rejected (P2.2.2).
- BOARD GAPREJECTEDBudget-Friendly Table Setting Hacks
All competitors position premium; affordable entertaining ideas and mixing high-low pieces remain unclaimed in this niche.
Rejected: Conflicts with the more premium/design-conscious SOOS positioning.
- BOARD GAPAPPROVEDCutlery Care & Maintenance
Educational content on polishing, storage, and care for fine cutlery and dinnerware is absent; this builds community trust and repeat engagement.
- BOARD GAPREJECTEDGlobal Dining Cultures & Table Traditions
Competitors stick to Western tablescape aesthetics; showcasing multicultural place settings and dining rituals taps underserved, curious audiences.
Rejected: Too broad and not closely supported by the current product/content ecosystem.
- BOARD GAPAPPROVEDSmall Space Entertaining
Competitors focus on expansive tablescapes; a board for compact, clever entertaining solutions for apartments and smaller homes is uncontested.
- BOARD GAPREJECTEDSustainable Tableware & Eco-Dining
No competitor heavily emphasizes sustainable materials or circular design in tableware; this aligns with growing consumer values in premium homeware.
Rejected: We do not have enough verified evidence that sustainability/circular design is a core SOOS positioning. Don't invent that angle.
- BOARD GAPREJECTEDVintage & Heirloom Tableware Styling
No competitor blends modern and heritage pieces; this appeals to collectors, second-hand shoppers, and users seeking timeless, mixed-era aesthetics.
Rejected: SOOS's positioning is contemporary/design-led, not primarily vintage or heirloom.
- CONTENT ANGLEAPPROVEDBefore & After Table Transformations
Show plain tables elevated with your serveware and cutlery to emphasize the impact of quality pieces on entertaining moments.
- CONTENT ANGLEAPPROVEDClose-Up Texture & Material Storytelling
Zoom into gold plating, ceramic glaze, glass clarity with macro-style photography to emphasize craftsmanship and justify premium positioning.
- CONTENT ANGLEAPPROVEDHow-To & Styling Tips (Text-Overlay Graphics)
Create quick-reference pins on napkin folding, glass pairing, cutlery placement to add educational value and boost save-to-click ratios.
- CONTENT ANGLEAPPROVEDMood Board Pairing (Cutlery + Dinnerware + Glassware)
Create flat-lay combo pins showing complete place settings with all three product categories to drive cross-selling and category discovery.
- CONTENT ANGLEAPPROVEDNeutral Color Palette Deep Dives
Create pins exploring beige, cream, and warm brown tone combinations to own the aesthetic language and appeal to color-conscious curators.
- CONTENT ANGLEAPPROVEDSeasonal & Holiday-Specific Tablescapes
Rotate pins by season (spring pastels, autumn warmth, winter minimalism) tied to actual calendar moments for timely, high-intent saves.
- CONTENT ANGLEAPPROVEDStyled Lifestyle Vignettes (Dining + Living)
Blend table setting pins with surrounding homeware (plants, textiles, lighting) to position tableware as part of a cohesive aesthetic journey.
- CONTENT ANGLEAPPROVEDUnboxing & First-Look Content
Styled unboxing and product reveal pins create aspirational ownership moments and leverage ASMR-style visual trends popular on Pinterest.
- CONTENT ANGLEAPPROVEDUser-Generated Entertaining Stories
Repurpose customer tablescapes and dinner party photos to build community authenticity and encourage user participation.
- STEAL LISTAPPROVEDCeramic & Stoneware Design
HKLIVING excels with artisanal ceramic focus; adopt to differentiate and appeal to design-conscious, craft-aware audiences.
- STEAL LISTAPPROVEDHome Entertaining
Competitors successfully blend tableware with broader entertaining narratives; this board bridges product and lifestyle for higher engagement.
- STEAL LISTREJECTEDNeutral Home Decor
Urban Nature Culture and Ferm Living leverage earthy, beige-focused home inspiration boards; adopt to position your cutlery and serveware within wider interior trends.
Rejected: Too broad. A cutlery/glassware pin would not always be semantically relevant to this board.
- STEAL LISTREJECTEDProduct Photography Inspiration
Villeroy & Boch uses close-up, high-quality product pins extensively; create this board to drive user saves and build authority in premium tableware.
Rejected: Wrong audience intent. This attracts photographers/creators rather than tableware shoppers.
- STEAL LISTAPPROVEDSeasonal Table Inspiration
- STEAL LISTAPPROVEDTable Setting Ideas
HKLIVING and &Klevering use this heavily for seasonal and occasion-based inspiration; create your own version to capture aspirational tablescape traffic.
- STEAL LISTAPPROVEDTableware Styling
Competitors like Villeroy & Boch and Ferm Living dominate with premium product-lifestyle mashups; adopt this board to showcase your pieces in curated dining contexts.
Taste graph
10The seven fields and the three-by-three (P2.3.1 / P2.3.3).
- core products
- TablewareDinnerwareGlasswareCutleryServewareCeramicsCoffee SetsChampagne CoupesBowlsTrays
- spaces context
- Dining RoomDining TableKitchenBreakfast TableCoffee CornerDinner Party TableHome EntertainingBrunch TableOutdoor Dining
- aesthetic worlds
- ModernContemporaryMinimalSculpturalElegantWarmNeutralPlayfulDesign-LedEditorial
- moments seasons
- Dinner PartiesBrunchBreakfastCoffee RitualsLate Night ConversationsSummer DiningHoliday HostingChristmas TableNew Year's EveBirthdaysHousewarming
- functional outcome
- Create a Cohesive Table SettingServe Food and Drinks BeautifullyHost Guests with EaseUpgrade Everyday DiningStyle a Dinner TableCreate a Coffee SetupEntertain at Home
- aspirational outcome
- Memorable GatheringsElevated Everyday RitualsStylish Home EntertainingBeautiful Shared MealsRestaurant-Like Dining at HomeA Design-Conscious HomeMore Intentional Social Moments
- related interests
- Home DecorInterior DesignFood StylingCookingCoffee CultureCocktailsHosting and EntertainingFloral StylingGift IdeasDesign
- content angles
- Modern Tablescaping InspirationElevated Hosting & EntertainingDesign-Led Everyday Dining
- visual worlds
- Modern Architectural Dining SpacesEditorial Tablescapes & Styled TablesOutdoor Garden Dining
- key moments
- Dinner PartiesWedding & Celebration TablesCoffee & Everyday Dining Rituals
Keyword clusters
3Classified in P3.1.
- Coffee & Everyday Ritualsaxis: MOMENT
- Dinner Party & Hostingaxis: MOMENT
- Modern Tablescapingaxis: MOMENT
Board opportunities
7Surfaced during research, and whether they became a board.
- Ceramic & Stoneware DesignSTEAL_LISTnot built yetHKLIVING excels with artisanal ceramic focus; adopt to differentiate and appeal to design-conscious, craft-aware audiences.
- Cutlery Care & MaintenanceBOARD_GAPnot built yetEducational content on polishing, storage, and care for fine cutlery and dinnerware is absent; this builds community trust and repeat engagement.
- Home EntertainingSTEAL_LISTnot built yetCompetitors successfully blend tableware with broader entertaining narratives; this board bridges product and lifestyle for higher engagement.
- Seasonal Table InspirationSTEAL_LISTnot built yet
- Small Space EntertainingBOARD_GAPnot built yetCompetitors focus on expansive tablescapes; a board for compact, clever entertaining solutions for apartments and smaller homes is uncontested.
- Table Setting IdeasSTEAL_LISTnot built yetHKLIVING and &Klevering use this heavily for seasonal and occasion-based inspiration; create your own version to capture aspirational tablescape traffic.
- Tableware StylingSTEAL_LISTnot built yetCompetitors like Villeroy & Boch and Ferm Living dominate with premium product-lifestyle mashups; adopt this board to showcase your pieces in curated dining contexts.
Analytics baseline
13Thirteen KPIs over three months before we started (P1.2.13). What everything since is measured against.
- impressions
- 21297
- engagements
- 7467
- engagement rate
- 1720
- outbound clicks
- 11
- pin saves
- 150
- monthly views
- 128900
- followers end
- 113
- top click pin clicks
- 297
- top save pin saves
- 199
- audience top country pct
- 0
- audience top age bracket
- 25-34
- captured at
- Mon Oct 05 2026 03:06:45 GMT+0000 (Coordinated Universal Time)
- period
- last_30d