Niche
Women's Fashion
Engagement
PROSPECT
Account
NEW · every 48h
Daily target
1/day
Domain
http://sarahandoliver.com
Store

Overview

Where this store stands, and what it is losing while it stands there.

Composite health
50/100

Weighted across 75% of the score that is measurable.

No onboarding date recorded, so this store cannot be placed in a cohort yet.

Execution
38·30%
Foundation
59·25%
Performance
—·25%
Account health
58·20%
Execution
16 pin(s) scheduled in 30d against a target of 30 · 1 stalled cycle(s)
38
Foundation
1/6 topics covered · 52 validated keyword(s) · 16/26 boards over 10 pins
59
Performance
No measured pin performance in the last 30 days yet.
—
Account health
Token valid · 7 open leak(s)
58

Last 30 days

Movement is against the thirty days before this window. Days we did not receive data are gaps, not zeroes.

2026-09-24 — 2026-10-23
Outbound clicks
0
Saves
0
Impressions
16
Pins published
15

Leaks

Ranked by what they cost, not by when they appeared.

7 open
  • 5 topic(s) under 5 boards

    Blocks phase 4 for that topic entirely — no URL under it can enter production.

    • Sweaters (1/5)
    • Jackets (1/5)
    • Handbags (1/5)
    • +2 more
    Fix
    P3.3.1
  • Publishing 0.1/day against a target of 1/day

    Fewer pins than the store is set up for — every missing day is reach that is not coming back.

    • 1 pin(s) planned in the next 14 days, 1 cycle(s) running
    • at 48h per URL the target takes 2 cycles at once — start 1 more alongside
    • 38 URL(s) only need four boards assigned (URLs page), then they can start
    Fix
    P4.1.4
  • 1 cycle(s) stalled mid-waterfall

    Work already paid for that is not shipping — designs and copy sitting idle.

    • Alesia Stylish Casual Button Blazer — status RUNNING since 2026-09-24
    Fix
    P4.3.2
  • Outbound clicks below baseline two months running

    Two months of decline is the point where a client starts questioning the retainer.

    • 2026-10: 0 clicks vs baseline 426
    • 2026-09: 0 clicks vs baseline 426
    Fix
    P5.2.2
  • 8 board(s) under 10 pins

    Boards under ten pins give the algorithm no context, so everything pinned there under-distributes.

    • Vacation Outfits (0 pins)
    • Summer Outfits (0 pins)
    • Neutral Outfits (0 pins)
    • +5 more
    Fix
    P3.3.6
  • 20 volume-cached keyword(s) never used on a URL

    Reach already paid for in research hours and never deployed on a pin.

    • casual (vol 5292059)
    • tote bag (vol 1857973)
    • 90s (vol 1669598)
    • +17 more
    Fix
    P4.1.6
  • 20 live board(s) with no pins scheduled in 30d

    Dormant boards slowly lose their standing with the algorithm.

    • Advertentiepins (874 pins)
    • Boho Fashion (10 pins)
    • Dresses (10 pins)
    • +17 more
    Fix

Onboarding

Phases 1 to 3. One-time work that gates everything downstream.

Open phase 1
98%81 of 83 tasks
1 · Onboarding & audit
43/44
2 · Market research
14/14
3 · SEO architecture
24/25

Production cycles

All cycles
URLReasonWaterfallProgress
Alesia Stylish Casual Button BlazerNEWRUNNING20/21

Publishing calendar

October 2026 — each creative on the day it goes out, onto the board it lands on.

Open the month
12 pins this month · 11 liveNext out 2026-10-24
M
T
W
T
F
S
S
2026-10-24

1 pin

  • ▶
    queued — goes out on its dayD4D · click

    women's jackets for casual outfit styling and everyday wear

    Women's Fashion — Alesia Stylish Casual Button Blazer

    Cycle

Results

Last 30 days against the phase-1 baseline. Distribution metrics live on the analytics tab.

Full analytics
Outbound clicks
40▼ 91%
baseline 426
Pin saves
29▼ 91%
baseline 324
Page visits
—
no baseline
Add to cart
—
no baseline