- Women's Fashion
- PROSPECT
- NEW · every 48h
- 1/day
- http://sarahandoliver.com
Research record
Everything phases 1 to 3 produced for Sarah Oliver, searchable in one place. Some of it drives phase 4 automatically — the grid sets the save/click split, the brand book constrains copy, what has won ranks the boards. The rest is here to be looked up at the moment you need it.
Answers
57Every question answered in phases 1 to 3, with the reasoning behind it.
- P1.0.1Good-fit check
Are there more than five distinct products or ideas to pin?
YesSarah & Oliver has well over five distinct products and content angles, including dresses, shirts, blouses, trousers, jumpsuits, shoes, sandals, bags, jewelry, sweaters, jackets and two-piece sets. The store also has many individual product and collection pages that can be used as Pinterest destinations.
- P1.0.1Good-fit check
Does the site have enough distinct URLs to keep a waterfall fed?
YesSarah & Oliver has well over 20 usable URLs. The store contains thousands of product pages plus multiple collection pages for dresses, sets, sandals, shoes, tops, trousers and other categories, giving enough distinct URLs to support an ongoing Pinterest waterfall without repeating the same pages too quickly.
- P1.0.1Good-fit check
Do usable visual assets already exist?
YesUsable visual assets already exist across the Sarah & Oliver website. The product and collection pages contain numerous product images across dresses, sets, sandals, shoes, sweaters and other categories, providing enough visual material to create multiple Pinterest designs per URL.
- P1.0.2Red-flag check
Is the whole site a single landing page?
No
- P1.0.2Red-flag check
Is the niche restricted or sensitive on Pinterest?
No
- P1.0.3Count URL volume
How many usable URLs does the sitemap yield?
39483,948 usable product URLs were verified from the live All Products collection. The store also has multiple additional collection pages, so the true sitemap total is higher. This is well above the 20-URL threshold required to comfortably support an ongoing Pinterest waterfall.
- P1.0.3Count URL volume
What is the split, and which pages are the strongest candidates?
The URL pool is strongest in women’s fashion product and collection pages, especially Dresses, Sets, Tops, Trousers, Shoes, Sandals, Sweaters and Jackets. Dresses, Sets and core footwear pages are the strongest evergreen candidates because they have broad visual appeal and many individual product URLs. Seasonal pages such as sandals, sweaters and jackets should be timed around the relevant season. Thin or weak pages with very few products should be deprioritized in favor of larger collections and visually strong product pages.
- P1.0.4Assess account potential
How much potential does this account have?
STRONG_FIT3/3 good-fit signals and 0 red flags. Sarah & Oliver has well over five distinct products, at least 3,948 usable product URLs plus collection pages, and sufficient existing visual assets. The account has enough content and URL depth to support an ambitious Pinterest plan.
- P1.0.4Assess account potential
If this goes wrong, what will have caused it?
The biggest risk is client impatience if Pinterest takes longer than expected to build consistent traffic and results.
- P1.2.1Domain block check
Is the domain unblocked?
Yes
- P1.2.2Flagged pin check
Has every flagged pin been dealt with?
Yes
- P1.2.3Redirect and canonical check
Are the broken redirects and canonical errors fixed?
No
0 - P1.2.3Redirect and canonical check
What is still open, and who is fixing it?
Broken redirects and canonical errors are still open. The client's developer owns the fix and needs to correct the affected redirects/canonical URLs in the CMS, then the pins must be repointed to the final URLs. We will recheck once the developer confirms completion.
- P1.2.4Find homepage pins
Do no pins point at the homepage any more?
Yes
- P1.2.5Find pins without a URL
Does every pin now carry a destination URL?
Yes
- P1.2.6Canonical pin ID check
Do we hold the canonical pin on the pins that were checked?
Yes
- P1.2.7Board architecture audit
Has every cryptic board name been renamed?
Yes
- P1.2.8Inventory group boards
Has every group board been left in place or archived deliberately?
Yes
- P1.2.9Boards under 10 pins
Is every board under ten pins set back to secret?
Yes
- P1.2.10Rich Pins and Open Graph
Do Rich Pins pull title and price through in the Pin Builder?
Yes
- P1.2.11Determine inactivity period
How many months has the profile been silent?
2
- P1.2.11Determine inactivity period
Which account class does that make it?
ESTABLISHED
- P1.2.11Determine inactivity period
Is the inactivity period recorded and the account class set from it?
Yes
- P1.2.12Shadowban signals
Are the shadowban signals cleared, or confirmed absent?
Yes
- P1.3.1Business account
Is this a Pinterest business account?
Yes
- P1.3.15Social claimed check
Is the shop connected under claimed accounts?
Yes
- P1.3.15Social claimed check
Is Instagram connected?
No
- P1.3.15Social claimed check
Is Instagram auto-publish switched OFF?
Yes
- P1.3.15Social claimed check
What is not right, and what has to happen?
Instagram is not currently connected to the Pinterest account. The client needs to connect/claim the correct Instagram account in Pinterest Settings → Claimed accounts. Auto-publish is already switched OFF, so no change is needed there. This setup item should remain open until the Instagram connection is confirmed.
- P1.3.16Re-optimise existing top pins
Do the pins with impressions but no destination URL now have the correct link?
Yes
- P1.3.16Re-optimise existing top pins
Has generic copy on the high-impression pins been rewritten?
Yes
- P1.3.16Re-optimise existing top pins
Did you stay under the daily edit cap?
Yes
- P1.3.17Verified Merchant status
Are all the prerequisites met — business account, claimed domain, active catalogue, no policy violations?
Yes
- P1.3.17Verified Merchant status
Where does the Verified Merchant application stand?
GRANTED
- P1.3.2Claim domain
Does the domain show as claimed, with the checkmark visible?
Yes
- P1.3.2Claim domain
Is the verification tag in the live theme, where a theme update cannot wipe it?
Yes
- P1.3.3Pinterest tag
Is the base code present on every page?
Yes
- P1.3.3Pinterest tag
Do PageVisit, AddToCart and Checkout all fire?
Yes
- P1.3.4Connect catalogue
Is the product feed connected and ingesting?
Yes
- P1.3.4Connect catalogue
Does the ingested product count match the shop, with no feed errors?
Yes
- P1.3.5Profile public
Is the profile public and visible to search engines?
Yes
- P1.3.6Turn off shopping recommendations
Are shopping recommendations turned off?
Yes
- P1.3.7Limit messages
Does the messages setting match whether the client actually monitors it?
Yes
- P1.3.8Measure page speed
Is mobile load time acceptable on the pages we will be pinning?
Yes
- P1.3.8Measure page speed
Is there no single obvious blocker?
Yes
- P1.3.9Review URL slugs
Are the existing slugs readable and keyword-bearing?
Yes
- P1.3.9Review URL slugs
Has the convention for new pages been agreed with the client?
Yes
- P1.3.10Image file names
Are the image file names descriptive rather than camera defaults?
Yes
- P1.3.10Image file names
Is a naming convention agreed for everything uploaded from now on?
Yes
- P1.3.11Meta descriptions
Does every URL in the pool have a meta description?
Yes
- P1.3.11Meta descriptions
Do those descriptions carry the keywords we will be targeting?
Yes
- P1.3.12Save buttons on the site
Is there a working Pinterest save button on product and content pages?
Yes
- P1.3.13Mobile experience
Does the site scroll smoothly on a real phone, with any popup dismissable?
Yes
- P1.3.13Mobile experience
Can you complete a purchase end to end on mobile?
Yes
- P1.3.14Content bank audit
Are there at least two URLs for inspiration (top of funnel)?
Yes
- P1.3.14Content bank audit
At least two for consideration (middle)?
Yes
- P1.3.14Content bank audit
At least two for conversion (bottom)?
Yes
Notes
39Free-form notes recorded against a task.
- P1.2.13Analytics baseline
Baseline KPIs (3mo): impressions: 353656 pin_saves: 972 outbound_clicks: 1279 engagements: 11905 engagement_rate: 3.37 followers_end: 187 monthly_views: 6,900,000 top_click_pin_clicks: 513 top_save_pin_saves: 69 audience_top_age_bracket: 25-34 audience_top_country_pct: United States
- P1.2.14Top performing pins
Top 5 performing pins selected based on outbound clicks and saves, not impressions: 1. https://ph.pinterest.com/pin/939704278514527312/ 2. https://ph.pinterest.com/pin/939704278514792732/ 3. https://ph.pinterest.com/pin/4590927320149244800/ 4. https://ph.pinterest.com/pin/4590857007212968832/ 5. https://ph.pinterest.com/pin/4608589912767304768/ These pins were identified as the strongest candidates based on click/save intent and will be used to identify quick-win destination URLs for month 1.
- P1.2.15Annotations of top pins
Pin 1 https://ph.pinterest.com/pin/939704278514527312/ One Last Chance Gone For Good Stylish Tote Calf Leather Fashion Bags Timeless Elegance Tote Bag Handbags Leather Pin 2 https://ph.pinterest.com/pin/939704278514792732/ Style Casual Chic Marled Knit Button Cardigan Wool Blend Jacket Cardigan Jacket Look Chic Textured Knit Knit Jacket High Collar Pin 3 https://ph.pinterest.com/pin/4590927320149244800/ Cute Casual Outfits February Colored Denim Jacket Outfit Jean Jacket Inspo Winter Fashion Trends 2025 Red Jacket Fall Outfit Colorful Edgy Outfits Pin 4 https://ph.pinterest.com/pin/4590857007212968832/ Cute Casual Outfits February Colored Denim Jacket Outfit Jean Jacket Inspo Winter Fashion Trends 2025 Red Jacket Fall Outfit Colorful Edgy Outfits Pin 5 https://ph.pinterest.com/pin/4608589912767304768/ Cute Casual Outfits February Colored Denim Jacket Outfit Jean Jacket Inspo Winter Fashion Trends 2025 Red Jacket Fall Outfit Colorful Edgy Outfits
- P2.1.1Choose seed keywords
Seed keywords: Women's Fashion, Dresses, Casual Outfits, Boho Fashion, Two Piece Sets, Sandals, Women's Shoes, Sweaters, Jackets, Handbags
- P2.1.3Record the grid
Grid recorded for 10 keyword(s).
- P2.1.4Extract dominant colours
Hex colors recorded for 10 keyword(s).
- P2.1.5Identify competitors
Competitors: Soft Surroundings, J.Jill, Coldwater Creek, Sundance Catalog, Natural Life
- P2.1.6Export competitor pins
Imported 1,138 competitor pins across 5/5 competitors.
- P2.1.7Collect top pin designs
Top pin designs recorded for 3 pin(s).
- P2.2.1Run AI market analysis
AI market analysis generated 20 items.
- P2.2.2Review insights
Reviewed market analysis: 16 approved, 4 rejected
- P2.3.1Taste graph mapping
Taste graph mapped (7 fields).
- P2.3.2Read Audience Insights
10 affinities recorded, 6 marked surprising.
- P2.3.3Three angles, worlds and moments
3 angles / 3 worlds / 3 moments distilled.
- P2.4.1Determine competitor velocity
Velocity recorded for 5 competitor(s).
- P2.4.2Set frequency
1 pins/day × 30 days ÷ 16 pins/URL = 1.88 → 1 URLs/month (rounded down to what the daily cap can publish)
- P3.1.1Candidates from the search bar
Seed "Women's Fashion" → 12 new, 0 dupes.
- P3.1.2Candidates from bubbles
Bubbles + related → 15 new, 0 dupes.
- P3.1.3Candidates from the Interest Sheet
Interest-taxonomy picks → 5 new, 0 dupes.
- P3.1.4Candidates from competitor annotations
Mined 84 annotation candidates → 83 new, 1 dupes.
- P3.1.5Recognise a cloaked niche
CLOAKED — route to PinClicks pin-stats workaround.
- P3.1.6Deduplicate against the cache
Deduped 129 candidates: 56 hits (43%), 0 stale, 73 misses.
- P3.1.7Generate work list
Queued 73 PinClicks lookups (56 hits saved ~56 lookups).
- P3.1.8PinClicks session
PinClicks: queue cleared; +0 related finds.
- P3.1.9Assign parent interests
Parent interests: Women's Fashion, Dresses, Women's Shoes, Handbags, Sweaters, Jackets
- P3.1.10Determine generic keywords
6 keywords passed the "applies to every product" test.
- P3.1.11Form topic clusters
3 clusters formed (Everyday & Casual Styling, Birthday & Occasion Dresses, Handbags & Bag Styling).
- P3.1.12Seasonal classification
Seasonal classified: 187 (7 MICRO_TREND excluded from boards).
- P3.1.13Calculate publishing windows
Computed ramp-up windows for 17 seasonal terms (peak - 10 weeks, the start of the 6-10 window).
- P3.2.1Display name
Display name: "sarahandoliver | casual outfit · women's dresses" (48/65)
- P3.2.2Bio
Bio saved (317/500 characters)
- P3.3.1Finalise board list
Finalised 20 boards across 6 topic(s).
- P3.3.2Check coverage
Coverage FAIL — 6 topic(s) short: Dresses (0/5); Handbags (0/5); Jackets (0/5); Sweaters (0/5); Women's Fashion (0/5); Women's Shoes (0/5). P4.1.1 blocked.
- P3.3.3Board descriptions
Descriptions saved for 26 boards.
- P3.3.4Generate creation schedule
Scheduled 19 boards across 7 day(s), max 3/day.
- P3.3.5Create boards
Created 1 board(s), the architecture is live.
- P3.3.6Select seeding pins
234 seed pins chosen; the seeding cron saves them at 30 a day.
- P3.3.7Run seeding
11 of 19 live board(s) warm.
- P3.3.8Set boards to public
0 board(s) made public on Pinterest (≥10 pins).
Documents
6Everything collected and attached during onboarding and research.
- P1.2.3 — linkP1.2.32026-09-23
- P1.2.14 — linkP1.2.142026-09-22
- P1.2.14 — linkP1.2.142026-09-22
- P1.2.14 — linkP1.2.142026-09-22
- P1.2.14 — linkP1.2.142026-09-22
- P1.2.14 — linkP1.2.142026-09-22
Grid analysis
10What page one rewards, per seed keyword (P2.1.3 / P2.1.4).
| Keyword | Dominant formats | CTAs | Text overlay | Colours | Look and feel |
|---|---|---|---|---|---|
| Boho Fashion | pure aesthetic, simple product | No | MINIMAL | Earthy neutrals, crochet, flowy dresses and skirts, boots and layered accessories dominate; relaxed, vintage-inspired and free-spirited. | |
| Casual Outfits | pure aesthetic, simple product | No | MINIMAL | Neutral everyday looks dominate with jeans, simple tops, sneakers and layered basics; relaxed, wearable and street-style focused. | |
| Dresses | pure aesthetic, simple product | No | MINIMAL | Model-led dress photography dominates with feminine silhouettes, florals and soft neutrals; polished, romantic and occasion-friendly. | |
| Handbags | pure aesthetic, simple product | No | MINIMAL | Close-up handbag and styled outfit shots dominate; tan, brown, black and neutral leather tones create a minimal, elevated feel. | |
| Jackets | pure aesthetic, simple product | No | MINIMAL | Street-style model shots dominate with denim, leather and oversized jackets; black, brown and denim tones with a cool layered mood. | |
| Sandals | pure aesthetic, simple product | No | MINIMAL | Clean product and on-foot sandal shots dominate; tan, black, white and neutral tones with a light summer and vacation feel. | |
| Sweaters | pure aesthetic, simple product | No | MINIMAL | Cozy knitwear and model lifestyle shots dominate; cream, beige, brown and grey create a warm fall and winter aesthetic. | |
| Two Piece Sets | pure aesthetic, simple product | No | MINIMAL | Coordinated sets worn by models dominate, ranging from relaxed lounge sets to polished outfits; clean, effortless and fashion-forward. | |
| Women's Fashion | simple product, text-heavy | No | HALF | Broad mix of outfit inspiration, trend collages and model looks; neutral fashion imagery mixed with editorial and outfit-idea text. | |
| Women's Shoes | pure aesthetic, simple product | No | MINIMAL | Shoes shown in close-up and styled on-foot dominate, including sneakers, loafers, heels and boots; clean, product-led and versatile. |
Competitors
5Who we are up against, and how fast they publish (P2.1.5 / P2.4.1).
| Name | Handle | Niche fit | Pins/day | Pins imported |
|---|---|---|---|---|
| Natural Life | @@naturallife | PARTIAL | 2.34 | 96 |
| J.Jill | @@jjillstyle | STRONG | 0.07 | 275 |
| Soft Surroundings | @@softsurroundings | STRONG | 0 | 253 |
| Sundance Catalog | @@sundancecatalog | STRONG | 0 | 242 |
| Coldwater Creek | @@coldwater_creek | STRONG | 0 | 272 |
Competitor pins
200Their best-saving pins, imported in P2.1.6. Capped at 200 here — the per-competitor totals are in the table above.
Market analysis
20Steal List, Board Gaps and content angles — approved and rejected (P2.2.2).
- BOARD GAPAPPROVEDNeutral Capsule Wardrobe Building
While outfit inspiration exists, no competitor focuses on strategic capsule wardrobing with the client's color palette and minimal-decision-making approach.
- BOARD GAPREJECTEDPetite & Tall Styling Solutions
Competitors don't address size-specific styling challenges, leaving an opportunity to serve customers seeking proportion-aware outfit ideas for their body type.
Rejected: No clearly verified petite or tall-specific range was found, so the board could imply sizing specialization the store may not offer.
- BOARD GAPREJECTEDSustainable & Ethical Fashion Choices
No competitor board addresses eco-conscious fabric sourcing, fair-trade manufacturing, or circular fashion—a gap that aligns with boho and conscious consumer values.
Rejected: The site does not provide enough verified evidence of ethical sourcing, sustainable fabrics or fair-trade manufacturing to support this claim safely.
- BOARD GAPAPPROVEDTexture & Fabric Deep Dives
Competitors focus on visual styling but not on educational content about linen, cotton blends, crochet, and knitwear quality—a differentiator for informed shopping.
- BOARD GAPAPPROVEDWork-to-Weekend Outfit Transitions
There's no board dedicated to styling pieces from casual to professional settings, missing an opportunity to showcase versatility and outfit multipliers.
- CONTENT ANGLEAPPROVEDAccessory Styling by Silhouette
Pair handbags, shoes, and jewelry styling tips with specific dress and jacket shapes, reducing overwhelm and increasing cross-category discovery.
- CONTENT ANGLEAPPROVEDBefore & After Capsule Wardrobe
Show how the client's core pieces can be mixed and layered to create 10+ distinct outfits, emphasizing value and versatility.
- CONTENT ANGLEREJECTEDBehind-the-Scenes Sourcing & Making
Share content about how pieces are made, fabric selection, and design inspiration, building emotional connection and justifying price points.
Rejected: There is not enough verified sourcing or manufacturing information to create authentic behind-the-scenes production content.
- CONTENT ANGLEAPPROVEDColor Palette Mood Guides
Create editorial boards organized by the client's hex colors (earth tones, neutrals), helping users envision complete looks tied to season or occasion.
- CONTENT ANGLEAPPROVEDFabric & Care Close-ups
Feature macro photography of textures (crochet weave, linen grain, knitwear stitch) paired with care tips, elevating the product storytelling.
- CONTENT ANGLEAPPROVEDLayering & Transition Tutorials
Visual step-by-step pins showing how to layer pieces across seasons and occasions, positioning the client as a styling expert.
- CONTENT ANGLEREJECTEDReal Customer Styling Stories
Showcase customer-submitted outfit photos and testimonials, building community authenticity and trust beyond traditional model imagery.
Rejected: This requires genuine customer photos or UGC. It should not be used until enough verified customer styling assets are available.
- CONTENT ANGLEAPPROVEDSeason Transition Packing Lists
Create downloadable, pin-friendly guides showing the minimal pieces needed to transition wardrobes, appealing to the client's minimalist aesthetic.
- STEAL LISTAPPROVEDBoho Styling Ideas
Competitors leverage this board to showcase layered accessories, crochet details, and vintage-inspired outfit combinations that align with the client's earthy aesthetic.
- STEAL LISTAPPROVEDCozy Fall & Winter Fashion
Competitors use this seasonal board to highlight sweaters, layered looks, and warm textures that resonate with the client's comfort-first positioning.
- STEAL LISTAPPROVEDEffortless Outfit Combinations
This board focuses on mix-and-match two-piece sets and coordinated looks that reduce decision fatigue and encourage multiple purchases.
- STEAL LISTAPPROVEDLeather Bags & Accessories
This board capitalizes on the elevated neutral aesthetic and drives accessory attachment sales by featuring curated handbag styling and mood.
- STEAL LISTAPPROVEDNeutral Everyday Outfits
This board drives engagement by curating relatable, wearable looks that appeal to the casual-focused audience and support the client's neutral color palette strategy.
- STEAL LISTAPPROVEDStreet Style Inspiration
Competitors use this board to showcase real-world layering, jacket styling, and on-body wear that builds aspirational but attainable brand imagery.
- STEAL LISTAPPROVEDWomen's Fashion Over 40
Competitors target a mature audience demographic with age-appropriate styling, which likely aligns with the client's customer base and brand positioning.
Taste graph
10The seven fields and the three-by-three (P2.3.1 / P2.3.3).
- core products
- DressesTwo Piece SetsTops and BlousesTrousersSweatersJacketsSandalsWomen's ShoesHandbagsAccessories
- spaces context
- Everyday OutfitsCasual OutingsWork to WeekendVacation and TravelDate NightsSpecial OccasionsStreet StyleSeasonal Dressing
- aesthetic worlds
- Boho FeminineEffortless Neutral StyleSouthern Inspired FashionCozy Seasonal StyleCasual ChicRomantic FeminineRelaxed Street Style
- moments seasons
- Everyday WearSpring and SummerFall and WinterWeekend OutingsWorkdaysVacationSpecial EventsSeasonal Transitions
- functional outcome
- Create Easy OutfitsMix and Match PiecesBuild Complete LooksLayer for Changing WeatherDress ComfortablyTransition Outfits Between OccasionsCoordinate Clothing and Accessories
- aspirational outcome
- Feel ConfidentFeel FeminineLook Effortlessly StylishFeel Comfortable and Put TogetherCreate a Timeless LookExpress Personal StyleFeel Elegant Without Overdressing
- related interests
- Women's FashionBoho FashionCasual OutfitsOutfit InspirationStreet StyleTravelHandbags and AccessoriesWomen's ShoesSeasonal FashionBeauty
- content angles
- Effortless Outfit Styling & LayeringBoho & Feminine Everyday FashionOccasion, Travel & Seasonal Outfit Inspiration
- visual worlds
- Earthy Boho RomanceNeutral Casual ChicCozy Seasonal Lifestyle
- key moments
- Everyday & Weekend DressingWeddings, Events & Special OccasionsVacation, Travel & Seasonal Transitions
Keyword clusters
3Classified in P3.1.
- Birthday & Occasion Dressesaxis: MOMENT
- Everyday & Casual Stylingaxis: MOMENT
- Handbags & Bag Stylingaxis: PRODUCT
Board opportunities
10Surfaced during research, and whether they became a board.
- Boho Styling IdeasSTEAL_LISTnot built yetCompetitors leverage this board to showcase layered accessories, crochet details, and vintage-inspired outfit combinations that align with the client's earthy aesthetic.
- Cozy Fall & Winter FashionSTEAL_LISTnot built yetCompetitors use this seasonal board to highlight sweaters, layered looks, and warm textures that resonate with the client's comfort-first positioning.
- Effortless Outfit CombinationsSTEAL_LISTnot built yetThis board focuses on mix-and-match two-piece sets and coordinated looks that reduce decision fatigue and encourage multiple purchases.
- Leather Bags & AccessoriesSTEAL_LISTnot built yetThis board capitalizes on the elevated neutral aesthetic and drives accessory attachment sales by featuring curated handbag styling and mood.
- Neutral Capsule Wardrobe BuildingBOARD_GAPnot built yetWhile outfit inspiration exists, no competitor focuses on strategic capsule wardrobing with the client's color palette and minimal-decision-making approach.
- Neutral Everyday OutfitsSTEAL_LISTnot built yetThis board drives engagement by curating relatable, wearable looks that appeal to the casual-focused audience and support the client's neutral color palette strategy.
- Street Style InspirationSTEAL_LISTnot built yetCompetitors use this board to showcase real-world layering, jacket styling, and on-body wear that builds aspirational but attainable brand imagery.
- Texture & Fabric Deep DivesBOARD_GAPnot built yetCompetitors focus on visual styling but not on educational content about linen, cotton blends, crochet, and knitwear quality—a differentiator for informed shopping.
- Women's Fashion Over 40STEAL_LISTnot built yetCompetitors target a mature audience demographic with age-appropriate styling, which likely aligns with the client's customer base and brand positioning.
- Work-to-Weekend Outfit TransitionsBOARD_GAPnot built yetThere's no board dedicated to styling pieces from casual to professional settings, missing an opportunity to showcase versatility and outfit multipliers.
Analytics baseline
13Thirteen KPIs over three months before we started (P1.2.13). What everything since is measured against.
- impressions
- 117885
- engagements
- 3968
- engagement rate
- 3.37
- outbound clicks
- 426
- pin saves
- 324
- monthly views
- 6900000
- followers end
- 187
- top click pin clicks
- 513
- top save pin saves
- 69
- audience top country pct
- 0
- audience top age bracket
- 25-34
- captured at
- Fri Sep 25 2026 07:00:34 GMT+0000 (Coordinated Universal Time)
- period
- last_30d