- Women's Fashion
- PROSPECT
- NEW · every 48h
- 1/day
- http://sarahandoliver.com
Phase 3 — Keywords & boards
Build the keyword bank against a shared volume cache, then design the board architecture the account will live in.
- 1
- in progress
- 24
- done
- 25
- in total
Step 3.1 · Keyword harvest & classification
- What
- Collect candidates from four sources, deduplicate them against the shared volume cache, work the remaining misses through PinClicks, then classify: parent interests, generic keywords, topic clusters, seasonal type and publishing windows.
- Where
- Pinterest search bar and bubbles, the interest taxonomy in this dashboard, competitor annotations, and a PinClicks session for the volume lookups.
- Output
- A classified keyword bank where every term has a cached volume, a type and a seasonal classification.
Candidates from the search bar
Type the seed keyword and note the suggestions including their order. That order is ranked by volume: a free proxy.
Seed "Women's Fashion" → 12 new, 0 dupes.
Candidates from bubbles
The coloured filters above the search results and the related searches at the bottom.
Bubbles + related → 15 new, 0 dupes.
Candidates from the Interest Sheet
Search the official Pinterest taxonomy in the dashboard. If an interest exists, there is demonstrable audience.
Interest-taxonomy picks → 5 new, 0 dupes.
Candidates from competitor annotations
From the PinInspector exports. Note: annotations are not keywords until they have volume.
Mined 84 annotation candidates → 83 new, 1 dupes.
Recognise a cloaked niche
In sensitive niches Pinterest hides the suggestions. Workaround: run the top 3 pins through PinClicks pin stats and read the annotations there.
CLOAKED — route to PinClicks pin-stats workaround.
Deduplicate against the cache
Volume is a property of the term, not of the client. Anything already looked up does not need looking up again.
Deduped 129 candidates: 56 hits (43%), 0 stale, 73 misses.
Generate work list
Cache misses only, prioritised. That keeps the manual session manageable.
Queued 73 PinClicks lookups (56 hits saved ~56 lookups).
PinClicks session
Work through the list. Fill in volume per term. If you find interesting related keywords along the way, add them: that is where the good finds are.
PinClicks: queue cleared; +0 related finds.
Assign parent interests
The taxonomy threads. At least five. These become your board names.
Parent interests: Women's Fashion, Dresses, Women's Shoes, Handbags, Sweaters, Jackets
Determine generic keywords
The test: does this apply to every product? If not, it belongs in a cluster. Five to ten of them.
6 keywords passed the "applies to every product" test.
Form topic clusters
At least three clusters of 10 to 15 keywords. Cluster by product, moment, colour, size, material or season. Moment usually works best on Pinterest.
3 clusters formed (Everyday & Casual Styling, Birthday & Occasion Dresses, Handbags & Bag Styling).
Seasonal classification
Evergreen, seasonal or micro-trend, read from the curve in Pinterest Trends. Micro-trends never become a board.
Seasonal classified: 187 (7 MICRO_TREND excluded from boards).
Calculate publishing windows
Six to ten weeks before the peak. For Black Friday and Christmas, earlier still. Publishing too late is the most common mistake.
Computed ramp-up windows for 17 seasonal terms (peak - 10 weeks, the start of the 6-10 window).
Align keywords with the client
Some terms perform well but clash with the positioning. Better to know now than afterwards.
Step 3.2 · Profile optimisation
- What
- Write a display name under sixty-five characters containing a keyword with real volume, a bio under five hundred characters weaving in around five keywords with a CTA, and check the profile photo and cover on both desktop and mobile.
- Where
- AI drafts here, you edit and approve, then apply in Pinterest settings.
- Output
- An approved display name and bio stored here and applied on Pinterest.
Display name
Maximum 65 characters: brand name plus one broad keyword. Anyone searching that keyword also sees profiles. The cheapest win available.
Display name: "sarahandoliver | casual outfit · women's dresses" (48/65)
Bio
Maximum 500 characters, around five broad keywords in natural sentences, CTA at the end. Weighted heavily by the algorithm.
Bio saved (317/500 characters)
Profile photo and cover
Photo 1:1 and sharp. Check the cover on desktop and mobile, the crop differs. If the client sells to both genders, show that.
The profile photo and cover, live on the account. Check the cover on desktop AND mobile before calling it done — the crop differs and a cover that works on one is regularly unreadable on the other.
Step 3.3 · Board architecture
- What
- Finalise twenty to thirty boards mapped to parent-interest topics, check coverage, write four-hundred-to-four-eighty character descriptions, schedule creation at maximum three boards per day, create them as protected, seed ten to fifteen pins each, and flip to public at ten pins.
- Where
- Planning here. Board creation and seeding run through the Pinterest API from this dashboard.
- Output
- Twenty to thirty live boards with descriptions, every topic covered by at least five boards.
Finalise board list
Think like a librarian, not a collector. Do not just mirror the catalogue but also cover colours, occasions and moments. Twenty to thirty boards.
Finalised 20 boards across 6 topic(s).
Check coverage
At least five boards per topic. If that is not met, phase 4 is blocked for that topic.
Coverage FAIL — 6 topic(s) short: Dresses (0/5); Handbags (0/5); Jackets (0/5); Sweaters (0/5); Women's Fashion (0/5); Women's Shoes (0/5). P4.1.1 blocked.
Board descriptions
Four hundred to 480 characters, board name in the first sentence, five to ten keywords in running sentences. Missing descriptions are the most common mistake.
Descriptions saved for 26 boards.
Generate creation schedule
Maximum three boards per day. Faster is a spam signal. Twenty boards therefore takes a week.
Scheduled 19 boards across 7 day(s), max 3/day.
Create boards
Via the API, as secret, according to schedule.
Created 1 board(s), the architecture is live.
Select seeding pins
Ten to fifteen existing pins per board. Never content from a competitor: that leaks conversion traffic away. This opens as soon as the first board exists on Pinterest — you do not wait for all of them. Boards keep being created three a day in the background, and each new one can be warmed the day it appears. The boards library shows how many are still to come.
234 seed pins chosen; the seeding cron saves them at 30 a day.
Run seeding
Via the API, or manually with the Pinterest widget from the client website in month 1.
Nothing to do here — it closes itself when the queue is empty. Runs: organic-seed-boards, every 20 min 06:00–17:40 UTC — one save per run, thirty a day.
11 of 19 live board(s) warm.
Set boards to public
Automatic as soon as there are ten pins on them.
0 board(s) made public on Pinterest (≥10 pins).