- Women's Jewelry
- PROSPECT
- NEW · every 48h
- 1/day
- https://novas-jewellery.com
Research record
Everything phases 1 to 3 produced for Nova Jewelry, searchable in one place. Some of it drives phase 4 automatically — the grid sets the save/click split, the brand book constrains copy, what has won ranks the boards. The rest is here to be looked up at the moment you need it.
Answers
56Every question answered in phases 1 to 3, with the reasoning behind it.
- P1.0.1Good-fit check
Are there more than five distinct products or ideas to pin?
YesNova’s Jewellery has well over five genuinely distinct products and pinning angles. The store includes rings, bracelets, earrings, necklaces, diamond-style jewelry, pearls, jewelry sets and copper pieces, giving the account enough variety for ongoing Pinterest content.
- P1.0.1Good-fit check
Does the site have enough distinct URLs to keep a waterfall fed?
YesNova’s live collections currently show 72 rings, 66 necklaces, 35 bracelets, 31 diamond-related items, 25 sets, 19 pearl items, 13 copper items, and 6 earrings, so there is clearly enough distinct URL volume for the planned Pinterest cadence.
- P1.0.1Good-fit check
Do usable visual assets already exist?
YesNova’s Jewellery already has usable visual assets across its product and collection pages, including clean product photography, close-up jewelry images and multiple product angles. There is enough existing imagery to support approximately four Pinterest design variations per URL without requiring every cycle to be photographed from scratch.
- P1.0.2Red-flag check
Is the whole site a single landing page?
No
- P1.0.2Red-flag check
Is the niche restricted or sensitive on Pinterest?
No
- P1.0.3Count URL volume
What is the split, and which pages are the strongest candidates?
The URL pool is mainly product pages supported by core collection pages. Rings and Necklaces are the strongest evergreen candidates because they have the deepest assortments, followed by Bracelets, Diamonds, Pearls and Jewelry Sets. Bestsellers and broad collection pages are also strong because they can support multiple pin angles. Earrings is relatively thin and should be used more selectively. Sale or promotional collections are seasonal and should only be used while the offer is relevant. Cart, account, policy, tag and other utility pages should be excluded.
- P1.0.3Count URL volume
How many usable URLs does the sitemap yield?
411Nova’s Jewellery has 411+ usable commercial URLs, including approximately 403 product pages and at least 8 core collection pages. This gives the account enough distinct destinations to support the Pinterest waterfall without repeatedly using the same URLs. Cart, account, policy, tag and other utility pages are excluded from the usable count.
- P1.0.4Assess account potential
How much potential does this account have?
STRONG_FIT3/3 good-fit signals and no major red flags identified. Nova’s Jewellery has a broad and visually strong product range, more than enough usable product and collection URLs to support the Pinterest waterfall, and existing jewelry imagery that can support multiple design variations per URL. The account has enough depth to support an ambitious Pinterest plan.
- P1.0.4Assess account potential
If this goes wrong, what will have caused it?
The most likely failure is the client expecting results too quickly and losing patience before Pinterest has enough time and consistent publishing volume to build organic momentum.
- P1.2.1Domain block check
Is the domain unblocked?
Yes
- P1.2.2Flagged pin check
Has every flagged pin been dealt with?
Yes
- P1.2.3Redirect and canonical check
Are the broken redirects and canonical errors fixed?
Yes
- P1.2.4Find homepage pins
Do no pins point at the homepage any more?
Yes
- P1.2.5Find pins without a URL
Does every pin now carry a destination URL?
Yes
- P1.2.6Canonical pin ID check
Do we hold the canonical pin on the pins that were checked?
Yes
- P1.2.7Board architecture audit
Has every cryptic board name been renamed?
Yes
- P1.2.8Inventory group boards
Has every group board been left in place or archived deliberately?
Yes
- P1.2.9Boards under 10 pins
Is every board under ten pins set back to secret?
Yes
- P1.2.10Rich Pins and Open Graph
Do Rich Pins pull title and price through in the Pin Builder?
Yes
- P1.2.11Determine inactivity period
How many months has the profile been silent?
6
- P1.2.11Determine inactivity period
Which account class does that make it?
ESTABLISHED
- P1.2.11Determine inactivity period
Is the inactivity period recorded and the account class set from it?
Yes
- P1.2.12Shadowban signals
Are the shadowban signals cleared, or confirmed absent?
Yes
- P1.3.1Business account
Is this a Pinterest business account?
Yes
- P1.3.15Social claimed check
Is the shop connected under claimed accounts?
Yes
- P1.3.15Social claimed check
Is Instagram connected?
No
- P1.3.15Social claimed check
Is Instagram auto-publish switched OFF?
Yes
- P1.3.15Social claimed check
What is not right, and what has to happen?
Instagram is not connected under Claimed Accounts. The client or account admin needs to connect and claim the Instagram account in Pinterest Settings > Claimed accounts. Instagram auto-publish is already switched OFF, so no action is needed there. This task remains open until the Instagram connection is completed and verified.
- P1.3.16Re-optimise existing top pins
Do the pins with impressions but no destination URL now have the correct link?
Yes
- P1.3.16Re-optimise existing top pins
Has generic copy on the high-impression pins been rewritten?
Yes
- P1.3.16Re-optimise existing top pins
Did you stay under the daily edit cap?
Yes
- P1.3.17Verified Merchant status
Are all the prerequisites met — business account, claimed domain, active catalogue, no policy violations?
Yes
- P1.3.17Verified Merchant status
Where does the Verified Merchant application stand?
GRANTED
- P1.3.2Claim domain
Does the domain show as claimed, with the checkmark visible?
Yes
- P1.3.2Claim domain
Is the verification tag in the live theme, where a theme update cannot wipe it?
Yes
- P1.3.3Pinterest tag
Is the base code present on every page?
Yes
- P1.3.3Pinterest tag
Do PageVisit, AddToCart and Checkout all fire?
Yes
- P1.3.4Connect catalogue
Is the product feed connected and ingesting?
Yes
- P1.3.4Connect catalogue
Does the ingested product count match the shop, with no feed errors?
Yes
- P1.3.5Profile public
Is the profile public and visible to search engines?
Yes
- P1.3.6Turn off shopping recommendations
Are shopping recommendations turned off?
Yes
- P1.3.7Limit messages
Does the messages setting match whether the client actually monitors it?
Yes
- P1.3.8Measure page speed
Is mobile load time acceptable on the pages we will be pinning?
Yes
- P1.3.8Measure page speed
Is there no single obvious blocker?
Yes
- P1.3.9Review URL slugs
Are the existing slugs readable and keyword-bearing?
Yes
- P1.3.9Review URL slugs
Has the convention for new pages been agreed with the client?
Yes
- P1.3.10Image file names
Are the image file names descriptive rather than camera defaults?
Yes
- P1.3.10Image file names
Is a naming convention agreed for everything uploaded from now on?
Yes
- P1.3.11Meta descriptions
Does every URL in the pool have a meta description?
Yes
- P1.3.11Meta descriptions
Do those descriptions carry the keywords we will be targeting?
Yes
- P1.3.12Save buttons on the site
Is there a working Pinterest save button on product and content pages?
Yes
- P1.3.13Mobile experience
Does the site scroll smoothly on a real phone, with any popup dismissable?
Yes
- P1.3.13Mobile experience
Can you complete a purchase end to end on mobile?
Yes
- P1.3.14Content bank audit
Are there at least two URLs for inspiration (top of funnel)?
Yes
- P1.3.14Content bank audit
At least two for consideration (middle)?
Yes
- P1.3.14Content bank audit
At least two for conversion (bottom)?
Yes
Notes
39Free-form notes recorded against a task.
- P1.2.13Analytics baseline
Baseline KPIs (3mo): impressions: 17414 pin_saves: 31 outbound_clicks: 69 engagements: 744 engagement_rate: 4.27 followers_end: 99 monthly_views: 1,900,000 top_click_pin_clicks: 85 top_save_pin_saves: 30 audience_top_country_pct: United States audience_top_age_bracket: 25-34
- P1.2.14Top performing pins
Top 5 performing Nova’s Jewellery pins identified from Pinterest performance data based on click/save intent: 1. https://ph.pinterest.com/pin/334884922314131662/ 2. https://ph.pinterest.com/pin/225250418859919895/ 3. https://ph.pinterest.com/pin/943926403169790875/ 4. https://ph.pinterest.com/pin/943926403168936666/ 5. https://ph.pinterest.com/pin/4292562141437750/ These pins and their destination URLs should be considered for Month 1 URL prioritization because they already show evidence of audience intent and traction.
- P1.2.15Annotations of top pins
Pin 1 https://ph.pinterest.com/pin/334884922314131662/ Dior Necklaces Accessorize Jewellery Preppy Jewelry Xoxo Jewelry Dior Necklace Jewelry Accessories Ideas Jewelry Outfit Jewelry Lookbook Waterproof Jewelry Pin 2 https://ph.pinterest.com/pin/225250418859919895/ Preppy Jewelry Xoxo Jewelry Waterproof Jewelry Stylish Rings Jewelry Fashion Trends Elegant Bracelet Stacked Jewelry Jewelry Inspo Chic Accessories Pin 3 https://ph.pinterest.com/pin/943926403169790875/ Something Beautiful Summer Sale Jewelry Collection Jewelry Sales Pin 4 https://ph.pinterest.com/pin/943926403168936666/ Buy 1 Get 1 Kids Party Things To Come Pin 5 https://ph.pinterest.com/pin/4292562141437750/ Waterproof Jewelry Jewelry Fashion Trends Jewelry Inspo Van Cleef And Arpels Jewelry Crochet Braids Straight Hair Girly Fits Van Cleef And Arpels Dior Jewelry Summer Set
- P2.1.1Choose seed keywords
Seed keywords: Jewelry, Women's Jewelry, Rings, Necklaces, Bracelets, Earrings, Pearl Jewelry, Diamond Jewelry, Gold Jewelry, Jewelry Sets
- P2.1.3Record the grid
Grid recorded for 10 keyword(s).
- P2.1.4Extract dominant colours
Hex colors recorded for 10 keyword(s).
- P2.1.5Identify competitors
Competitors: Missoma, Mejuri, en route jewelry, Pandora, Monica Vinader
- P2.1.6Export competitor pins
Imported 971 competitor pins across 5/5 competitors.
- P2.1.7Collect top pin designs
Top pin designs recorded for 3 pin(s).
- P2.2.1Run AI market analysis
AI market analysis generated 20 items.
- P2.2.2Review insights
Reviewed market analysis: 15 approved, 5 rejected
- P2.3.1Taste graph mapping
Taste graph mapped (7 fields).
- P2.3.2Read Audience Insights
10 affinities recorded, 6 marked surprising.
- P2.3.3Three angles, worlds and moments
3 angles / 3 worlds / 3 moments distilled.
- P2.4.1Determine competitor velocity
Velocity recorded for 5 competitor(s).
- P2.4.2Set frequency
1 pins/day × 30 days ÷ 16 pins/URL = 1.88 → 1 URLs/month (rounded down to what the daily cap can publish)
- P3.1.1Candidates from the search bar
Seed "Jewelry" → 12 new, 0 dupes.
- P3.1.2Candidates from bubbles
Bubbles + related → 22 new, 0 dupes.
- P3.1.3Candidates from the Interest Sheet
Interest-taxonomy picks → 14 new, 1 dupes.
- P3.1.4Candidates from competitor annotations
Mined 46 annotation candidates → 46 new, 0 dupes.
- P3.1.5Recognise a cloaked niche
CLOAKED — route to PinClicks pin-stats workaround.
- P3.1.6Deduplicate against the cache
Deduped 104 candidates: 52 hits (50%), 0 stale, 52 misses.
- P3.1.7Generate work list
Queued 52 PinClicks lookups (52 hits saved ~52 lookups).
- P3.1.8PinClicks session
PinClicks: queue cleared; +13 related finds.
- P3.1.9Assign parent interests
Parent interests: Jewelry, Rings, Necklaces, Earrings, Bracelets, Wedding
- P3.1.10Determine generic keywords
6 keywords passed the "applies to every product" test.
- P3.1.11Form topic clusters
3 clusters formed (Bracelets & Stacking, Diamond & Occasion Necklaces, Statement & Creative Earrings).
- P3.1.12Seasonal classification
Seasonal classified: 33 (0 MICRO_TREND excluded from boards).
- P3.1.13Calculate publishing windows
Computed ramp-up windows for 8 seasonal terms (peak - 10 weeks, the start of the 6-10 window).
- P3.2.1Display name
Display name: "Nova's Jewellery | engagement rings · gold jewelry" (50/65)
- P3.2.2Bio
Bio saved (438/500 characters)
- P3.3.1Finalise board list
Finalised 20 boards across 5 topic(s).
- P3.3.2Check coverage
Coverage FAIL — 6 topic(s) short: Bracelets (0/5); Earrings (0/5); Jewelry (0/5); Necklaces (0/5); Rings (0/5); Wedding (0/5). P4.1.1 blocked.
- P3.3.3Board descriptions
Descriptions saved for 25 boards.
- P3.3.4Generate creation schedule
Scheduled 20 boards across 7 day(s), max 3/day.
- P3.3.5Create boards
Created 2 board(s), the architecture is live.
- P3.3.6Select seeding pins
212 seed pins chosen; the seeding cron saves them at 30 a day.
- P3.3.7Run seeding
6 of 20 live board(s) warm.
- P3.3.8Set boards to public
0 board(s) made public on Pinterest (≥10 pins).
Documents
5Everything collected and attached during onboarding and research.
- P1.2.14 — linkP1.2.142026-09-28
- P1.2.14 — linkP1.2.142026-09-28
- P1.2.14 — linkP1.2.142026-09-28
- P1.2.14 — linkP1.2.142026-09-28
- P1.2.14 — linkP1.2.142026-09-28
Grid analysis
10What page one rewards, per seed keyword (P2.1.3 / P2.1.4).
| Keyword | Dominant formats | CTAs | Text overlay | Colours | Look and feel |
|---|---|---|---|---|---|
| Bracelets | pure aesthetic, simple product | No | MINIMAL | Gold, silver and neutral tones dominate; close-up bracelet stacks and wrist styling create a polished, product-focused jewelry grid. | |
| Diamond Jewelry | pure aesthetic, simple product | No | MINIMAL | Silver, white and icy neutral tones dominate; diamond rings, necklaces and close-up sparkle photography create a clean, luxurious mood. | |
| Earrings | pure aesthetic, simple product | No | MINIMAL | Gold, silver, white and soft neutrals dominate; earrings are shown in close-up product shots and model styling with a feminine, refined feel. | |
| Gold Jewelry | pure aesthetic, simple product | No | MINIMAL | Gold, cream, beige and warm skin tones dominate; layered necklaces, rings and bracelet stacks create a warm, premium aesthetic. | |
| Jewelry | simple product, text-heavy | No | HALF | Gold, silver and neutral backgrounds dominate; product photography mixes with jewelry trends, guides and editorial Pins, making the broad search more text-led. | |
| Jewelry Sets | pure aesthetic, simple product | No | MINIMAL | Gold, silver, white and cream dominate; coordinated necklaces, earrings, bracelets and rings are presented as polished matching sets. | |
| Necklaces | pure aesthetic, simple product | No | MINIMAL | Gold, silver, cream and skin tones dominate; layered necklaces and model neckline shots create an elegant, fashion-led grid. | |
| Pearl Jewelry | pure aesthetic, simple product | No | MINIMAL | White, cream, soft gold and neutral tones dominate; pearl necklaces and earrings create a classic, elegant and feminine mood. | |
| Rings | pure aesthetic, simple product | No | MINIMAL | Gold, silver, white and gemstone tones dominate; close-up ring stacks, engagement styles and hand photography keep the grid highly product-focused. | |
| Women's Jewelry | pure aesthetic, simple product | No | MINIMAL | Gold, silver, cream and soft neutral tones dominate; feminine model styling and polished product close-ups create an elegant, aspirational jewelry aesthetic. |
Competitors
5Who we are up against, and how fast they publish (P2.1.5 / P2.4.1).
| Name | Handle | Niche fit | Pins/day | Pins imported |
|---|---|---|---|---|
| Monica Vinader | @@monicavinader | PARTIAL | 3.18 | 247 |
| Pandora | @@officialpandora | PARTIAL | 2.99 | 100 |
| Missoma | @@missoma | STRONG | 1.49 | 194 |
| en route jewelry | @@enroutejewelry | STRONG | 0.84 | 165 |
| Mejuri | @@mejuri | STRONG | 0.39 | 265 |
Competitor pins
200Their best-saving pins, imported in P2.1.6. Capped at 200 here — the per-competitor totals are in the table above.
Market analysis
20Steal List, Board Gaps and content angles — approved and rejected (P2.2.2).
- BOARD GAPAPPROVEDJewelry by Skin Tone & Undertone
No competitor currently segments jewelry recommendations by warm vs. cool undertones, a key personalization gap for inclusive styling.
- BOARD GAPAPPROVEDJewelry for Different Face Shapes & Necklines
Targeted styling guidance matching jewelry shapes to facial geometry and garment necklines is underutilized in competitor grids.
- BOARD GAPREJECTEDJewelry Investment & Value Guides
Educational content on quality markers, gemstone grades and resale value positions the brand as an authority in high-ticket purchases.
Rejected: Investment value, resale value and gemstone-grade advice require verified expertise and product-value claims.
- BOARD GAPREJECTEDMale & Gender-Neutral Jewelry
Competitors focus predominantly on women's jewelry; a men's or non-binary jewelry board fills an underserved audience gap.
Rejected: Nova’s current positioning is women’s jewelry, so this moves away from the established core audience and assortment.
- BOARD GAPREJECTEDSustainable & Ethical Jewelry
Board opportunity around lab diamonds, recycled metals, and ethical sourcing appeals to conscious luxury buyers.
Rejected: Ethical sourcing, recycled materials and sustainability require verified sourcing or manufacturing claims.
- CONTENT ANGLEAPPROVEDBefore/After Styling Transformations
Show the same outfit styled with different jewelry to demonstrate versatility and inspire multiple purchases.
- CONTENT ANGLEAPPROVEDClose-Up Macro Photography with Context
Combine sparkle and detail shots with soft lifestyle imagery to balance product focus with aspirational mood.
- CONTENT ANGLEAPPROVEDJewelry Mixing Metals & Styles
Create pins demonstrating how gold, silver and rose gold work together, addressing a key styling question in the target audience.
- CONTENT ANGLEAPPROVEDJewelry Size & Proportion Guides
Visual tutorials on selecting pendant sizes, ring band widths and earring scales for different face shapes and body types.
- CONTENT ANGLEREJECTEDJewelry Stories & Heritage
Behind-the-scenes craftsmanship, designer interviews, and piece origin stories build emotional connection beyond aesthetics.
Rejected: Heritage, craftsmanship stories and designer-origin claims should not be used unless the brand can verify them.
- CONTENT ANGLEAPPROVEDMinimalist & Maximalist Aesthetic Splits
Segment content strategy by lifestyle personality to appeal to both understated elegance and bold statement seekers.
- CONTENT ANGLEAPPROVEDReal Customer Styling & User-Generated Content
Feature authentic customer photos wearing jewelry in daily life to build social proof and relatability.
- CONTENT ANGLEAPPROVEDSeasonal & Occasion Mood Boards
Curate thematic visual collections (e.g., 'Summer Garden Party Jewelry') that align with Pinterest's seasonal search behavior.
- STEAL LISTAPPROVEDEveryday Jewelry
Board focus on accessible luxury and daily-wear pieces builds broader audience reach beyond special occasions.
- STEAL LISTAPPROVEDGift Guides by Occasion
Curated boards organized by event (wedding, birthday, anniversary) align with high-intent Pinterest shopping moments.
- STEAL LISTAPPROVEDJewelry Care & Maintenance
Educational content builds trust and positions the brand as a long-term partner, not just a transactional seller.
- STEAL LISTAPPROVEDJewelry Stacking & Layering
Competitors showcase coordinated multi-piece combinations that drive perceived value and encourage higher basket size.
- STEAL LISTAPPROVEDJewelry Trends & Forecasting
Seasonal and trend-led content boards capture search traffic and position the brand as a style authority.
- STEAL LISTAPPROVEDOutfit Styling & Jewelry
Lifestyle integration showing jewelry in full outfit context increases relevance and inspires wider use cases.
- STEAL LISTREJECTEDPersonalization & Custom Jewelry
Boards highlighting bespoke or customizable options differentiate from mass-market competitors.
Rejected: Do not build a strategy around customization unless Nova’s currently offers and verifies personalized/custom jewelry services.
Taste graph
10The seven fields and the three-by-three (P2.3.1 / P2.3.3).
- core products
- RingsNecklacesBraceletsEarringsPearl JewelryDiamond JewelryGold JewelryJewelry Sets
- spaces context
- Everyday OutfitsWeddingsPartiesDate NightsWorkwear StylingTravelGift GivingSpecial OccasionsCelebrations
- aesthetic worlds
- Everyday EleganceLayered Jewelry StylingGold and Pearl EleganceDiamond GlamourMinimalist JewelryStatement JewelryFeminine Polished Style
- moments seasons
- WeddingsBirthdaysAnniversariesHolidaysValentine’s DaySummer EventsTravelEveryday StylingSpecial Occasions
- functional outcome
- Complete an OutfitLayer and Stack JewelryChoose Jewelry for an OccasionFind Meaningful GiftsCoordinate Jewelry with FashionMix Metals and StylesStyle Jewelry for Different Necklines
- aspirational outcome
- Feel ElegantFeel ConfidentLook PolishedElevate Everyday OutfitsExpress Personal StyleFeel Feminine and RefinedCreate a Timeless Look
- related interests
- Women's FashionBeautyWeddingEvent PlanningTravelDIY and CraftsDesignChildren's FashionFinance
- content angles
- Jewelry Stacking & LayeringOutfit Styling & JewelryGift Guides by Occasion
- visual worlds
- Everyday EleganceGold & Pearl RefinementDiamond & Statement Glamour
- key moments
- Weddings & CelebrationsGifting & MilestonesEveryday Styling
Keyword clusters
3Classified in P3.1.
- Bracelets & Stackingaxis: PRODUCT
- Diamond & Occasion Necklacesaxis: PRODUCT
- Statement & Creative Earringsaxis: PRODUCT
Board opportunities
8Surfaced during research, and whether they became a board.
- Everyday JewelrySTEAL_LISTnot built yetBoard focus on accessible luxury and daily-wear pieces builds broader audience reach beyond special occasions.
- Gift Guides by OccasionSTEAL_LISTnot built yetCurated boards organized by event (wedding, birthday, anniversary) align with high-intent Pinterest shopping moments.
- Jewelry by Skin Tone & UndertoneBOARD_GAPnot built yetNo competitor currently segments jewelry recommendations by warm vs. cool undertones, a key personalization gap for inclusive styling.
- Jewelry Care & MaintenanceSTEAL_LISTnot built yetEducational content builds trust and positions the brand as a long-term partner, not just a transactional seller.
- Jewelry for Different Face Shapes & NecklinesBOARD_GAPnot built yetTargeted styling guidance matching jewelry shapes to facial geometry and garment necklines is underutilized in competitor grids.
- Jewelry Stacking & LayeringSTEAL_LISTnot built yetCompetitors showcase coordinated multi-piece combinations that drive perceived value and encourage higher basket size.
- Jewelry Trends & ForecastingSTEAL_LISTnot built yetSeasonal and trend-led content boards capture search traffic and position the brand as a style authority.
- Outfit Styling & JewelrySTEAL_LISTnot built yetLifestyle integration showing jewelry in full outfit context increases relevance and inspires wider use cases.
Analytics baseline
13Thirteen KPIs over three months before we started (P1.2.13). What everything since is measured against.
- impressions
- 5805
- engagements
- 248
- engagement rate
- 4.27
- outbound clicks
- 23
- pin saves
- 10
- monthly views
- 1900000
- followers end
- 99
- top click pin clicks
- 85
- top save pin saves
- 30
- audience top country pct
- 0
- audience top age bracket
- 25-34
- captured at
- Mon Sep 28 2026 21:40:45 GMT+0000 (Coordinated Universal Time)
- period
- last_30d