Niche
Women’s Fashion — Comfortable Everyday Clothing, Footwear and Accessories
Engagement
PROSPECT
Account
NEW · every 48h
Daily target
1/day
Domain
https://www.thereederfamily.com
Store

Overview

Where this store stands, and what it is losing while it stands there.

Composite health
62/100

Weighted across 75% of the score that is measurable.

No onboarding date recorded, so this store cannot be placed in a cohort yet.

Execution
53·30%
Foundation
87·25%
Performance
—·25%
Account health
44·20%
Execution
16 pin(s) scheduled in 30d against a target of 30
53
Foundation
3/5 topics covered · 44 validated keyword(s) · 25/25 boards over 10 pins
87
Performance
No measured pin performance in the last 30 days yet.
—
Account health
token expires in 9d · 6 open leak(s)
44

Last 30 days

Movement is against the thirty days before this window. Days we did not receive data are gaps, not zeroes.

2026-09-24 — 2026-10-23
Outbound clicks
0
Saves
0
Impressions
366
Pins published
8

Leaks

Ranked by what they cost, not by when they appeared.

6 open
  • 2 topic(s) under 5 boards

    Blocks phase 4 for that topic entirely — no URL under it can enter production.

    • Women's Shoes (1/5)
    • Women's Bags (2/5)
    Fix
    P3.3.1
  • Publishing 0.5/day against a target of 1/day

    Fewer pins than the store is set up for — every missing day is reach that is not coming back.

    • 7 pin(s) planned in the next 14 days, 1 cycle(s) running
    • at 48h per URL the target takes 2 cycles at once — start 1 more alongside
    • 5 URL(s) only need four boards assigned (URLs page), then they can start
    Fix
    P4.1.4
  • Outbound clicks below baseline two months running

    Two months of decline is the point where a client starts questioning the retainer.

    • 2026-10: 0 clicks vs baseline 1950
    • 2026-09: 0 clicks vs baseline 1950
    Fix
    P5.2.2
  • Pinterest token expires in 9 day(s)

    Publishing stops the day it lapses, mid-cycle.

    • Expires 2026-11-01
  • 20 volume-cached keyword(s) never used on a URL

    Reach already paid for in research hours and never deployed on a pin.

    • casual (vol 5292059)
    • 90s (vol 1669598)
    • nike shoes (vol 1156660)
    • +17 more
    Fix
    P4.1.6
  • 19 live board(s) with no pins scheduled in 30d

    Dormant boards slowly lose their standing with the algorithm.

    • Comfortable Casual Outfits (15 pins)
    • Cozy Sweater Outfits (15 pins)
    • Fall Fashion (15 pins)
    • +16 more

Production cycles

URLReasonWaterfallProgress
Elysia V Neck Draped Waist Tie Midi DressBEST_PERFORMERRUNNING18/21

Publishing calendar

October 2026 — each creative on the day it goes out, onto the board it lands on.

12 pins this month · 8 liveNext out 2026-10-24
M
T
W
T
F
S
S
2026-10-24

1 pin

  • queued — goes out on its dayD1C · save

    wedding guest dresses: Elysia Midi Dress Outfit Inspiration

    Brunch Outfits — Elysia V Neck Draped Waist Tie Midi Dress

Results

Last 30 days against the phase-1 baseline. Distribution metrics live on the analytics tab.

Outbound clicks
78▼ 96%
baseline 1,950
Pin saves
32▼ 95%
baseline 675
Page visits
—
no baseline
Add to cart
—
no baseline