- Pet Health & Wellness / Natural Dog & Cat Supplements
- PROSPECT
- NEW · every 48h
- 1/day
- https://petcura.nl
Overview
Where this store stands, and what it is losing while it stands there.
Weighted across 75% of the score that is measurable.
No onboarding date recorded, so this store cannot be placed in a cohort yet.
- Execution
- 30 pin(s) scheduled in 30d against a target of 30
- 100
- Foundation
- 1/6 topics covered · 17 validated keyword(s) · 5/22 boards over 10 pins
- 27
- Performance
- No measured pin performance in the last 30 days yet.
- —
- Account health
- Token valid · 6 open leak(s)
- 64
Last 30 days
Movement is against the thirty days before this window. Days we did not receive data are gaps, not zeroes.
Leaks
Ranked by what they cost, not by when they appeared.
- 5 topic(s) under 5 boards
Blocks phase 4 for that topic entirely — no URL under it can enter production.
- Kattenverzorging (0/5)
- Kat Gezondheid (3/5)
- Hondenverzorging (3/5)
- +2 more
FixP3.3.1 - Publishing 0.5/day against a target of 1/day
Fewer pins than the store is set up for — every missing day is reach that is not coming back.
- 7 pin(s) planned in the next 14 days, 1 cycle(s) running
- at 48h per URL the target takes 2 cycles at once — start 1 more alongside
- 4 URL(s) only need four boards assigned (URLs page), then they can start
FixP4.1.4 - Outbound clicks below baseline two months running
Two months of decline is the point where a client starts questioning the retainer.
- 2026-10: 0 clicks vs baseline 6
- 2026-09: 1 clicks vs baseline 6
FixP5.2.2 - 13 board(s) under 10 pins
Boards under ten pins give the algorithm no context, so everything pinned there under-distributes.
- Gezonde Spijsvertering Hond (0 pins)
- Kat Gezondheid (0 pins)
- Kattenverzorging (0 pins)
- +10 more
FixP3.3.6 - 15 volume-cached keyword(s) never used on a URL
Reach already paid for in research hours and never deployed on a pin.
- dogs (vol 1529897)
- gut health (vol 75616)
- immune system (vol 37041)
- +12 more
FixP4.1.6 - 17 live board(s) with no pins scheduled in 30d
Dormant boards slowly lose their standing with the algorithm.
- Advertentiepins (249 pins)
- Darmgezondheid Hond (0 pins)
- Gebitsverzorging Hond (0 pins)
- +14 more
Onboarding
Phases 1 to 3. One-time work that gates everything downstream.
Production cycles
| URL | Reason | Waterfall | Progress |
|---|---|---|---|
| Gewrichtssnacks | NEW | COMPLETED | 18/21 |
| Actie | NEW | RUNNING | 17/21 |
Publishing calendar
October 2026 — each creative on the day it goes out, onto the board it lands on.
1 pin
queued — goes out on its dayD2A · saveHond Gezondheid: Building Strong Pet Wellness Habits
Gewrichten Hond — Actie
Results
Last 30 days against the phase-1 baseline. Distribution metrics live on the analytics tab.