- Pet Health & Wellness / Natural Dog & Cat Supplements
- PROSPECT
- NEW · every 48h
- 1/day
- https://petcura.nl
Research record
Everything phases 1 to 3 produced for petcura, searchable in one place. Some of it drives phase 4 automatically — the grid sets the save/click split, the brand book constrains copy, what has won ranks the boards. The rest is here to be looked up at the moment you need it.
Answers
59Every question answered in phases 1 to 3, with the reasoning behind it.
- P1.0.1Good-fit check
Are there more than five distinct products or ideas to pin?
YesYes. PetCura has 6 core supplement products across dogs and cats, covering joint mobility, digestion, stress, dental care, skin and coat support, and general pet wellness. These products also create multiple evergreen and moment-based Pinterest content angles.
- P1.0.1Good-fit check
Does the site have enough distinct URLs to keep a waterfall fed?
YesYes. PetCura has separate product pages, dog and cat collection pages, and multiple educational/content landing pages, providing enough URL variety for rotation. The exact usable URL total will be verified with the sitemap counter in P1.0.3.
- P1.0.1Good-fit check
Do usable visual assets already exist?
YesYes. PetCura already has multi-image product galleries, product photography, ingredient and benefit graphics, veterinarian visuals, and customer/UGC-style assets. There is enough existing material to start Pinterest creative testing, with the client asset library checked later for original high-resolution files.
- P1.0.2Red-flag check
Is the whole site a single landing page?
NoNo. PetCura is a multi-page ecommerce site with separate product pages, collection pages, support pages, brand pages, and multiple educational/content landing pages.
- P1.0.2Red-flag check
Is the niche restricted or sensitive on Pinterest?
YesYes. PetCura is a pet health and supplement brand, so it should be treated as a sensitive health-adjacent niche. Mitigation: use support and wellness language, avoid cure or disease-prevention claims, miracle claims, medication-replacement claims, and unsupported medical outcomes. Focus Pinterest content on mobility support, digestive wellness, calming routines, dental care, skin and coat wellness, and senior pet care.
- P1.0.2Red-flag check
What exactly is restricted, and how do we stay inside the guidelines?
Yes. PetCura is a pet health and supplement brand, so it should be treated as a sensitive health-adjacent niche. Mitigation: use support and wellness language, avoid cure or disease-prevention claims, miracle claims, medication-replacement claims, and unsupported medical outcomes. Focus Pinterest content on mobility support, digestive wellness, calming routines, dental care, skin and coat wellness, and senior pet care.
- P1.0.3Count URL volume
How many usable URLs does the sitemap yield?
112112 usable URLs were identified from the PetCura sitemap. This provides strong URL diversity across product, collection and content pages and is comfortably above the 20-URL threshold needed to sustain regular Pinterest content cycles without overusing the same destinations.
- P1.0.3Count URL volume
What is the split, and which pages are the strongest candidates?
The URL pool is split across product pages, dog and cat collection pages, and educational/content pages. Strongest evergreen candidates are the core product and collection URLs for joint mobility, probiotics and digestion, dental care, cat wellness, and general dog wellness. Anti-stress is strong both evergreen and seasonally around fireworks, travel and other stressful events. Educational pages that closely support these product topics are useful consideration-stage URLs. Weak or low-priority URLs include policy, account, contact, cart/checkout, duplicate or thin landing pages, and health-focused advertorial pages with overly strong medical claims.
- P1.0.4Assess account potential
How much potential does this account have?
MODERATE_FIT3/3 good-fit signals, 1 red flag, and 112 usable URLs. PetCura has strong URL diversity, multiple product categories and sufficient visual assets to support regular Pinterest cycles. The main risk is the health and supplement niche, so content and keyword selection must avoid overly strong medical, cure or disease-prevention claims.
- P1.0.4Assess account potential
If this goes wrong, what will have caused it?
Overly medical or aggressive health claims limiting Pinterest distribution and making it harder for the account to build consistent organic reach.
- P1.2.1Domain block check
Is the domain unblocked?
Yes
- P1.2.2Flagged pin check
Has every flagged pin been dealt with?
Yes
- P1.2.3Redirect and canonical check
Are the broken redirects and canonical errors fixed?
Yes
- P1.2.4Find homepage pins
Do no pins point at the homepage any more?
Yes
- P1.2.5Find pins without a URL
Does every pin now carry a destination URL?
Yes
- P1.2.6Canonical pin ID check
Do we hold the canonical pin on the pins that were checked?
Yes
- P1.2.7Board architecture audit
Has every cryptic board name been renamed?
Yes
- P1.2.8Inventory group boards
Has every group board been left in place or archived deliberately?
Yes
- P1.2.9Boards under 10 pins
Is every board under ten pins set back to secret?
No
- P1.2.9Boards under 10 pins
What is still open, and who is fixing it?
https://ph.pinterest.com/petcura/gewrichten-mobiliteit-bij-honden/?orbac_subject_id=1137440587046723448 https://ph.pinterest.com/petcura/gezonde-darmen-spijsvertering-hond/?orbac_subject_id=1137440587046723448 https://ph.pinterest.com/petcura/senior-hond-gezondheid-verzorging/?orbac_subject_id=1137440587046723448 https://ph.pinterest.com/petcura/hond-gezondheid-verzorging/?orbac_subject_id=1137440587046723448 https://ph.pinterest.com/petcura/natuurlijke-supplementen-wellness-voor-honden/?orbac_subject_id=1137440587046723448 https://ph.pinterest.com/petcura/huid-vacht-jeuk-bij-honden/?orbac_subject_id=1137440587046723448 (seems like the pinterest prfile just started posting, i will not archive any boards yet as we will help them to market organically)
- P1.2.10Rich Pins and Open Graph
Do Rich Pins pull title and price through in the Pin Builder?
Yes
- P1.2.11Determine inactivity period
How many months has the profile been silent?
0
- P1.2.11Determine inactivity period
Which account class does that make it?
ESTABLISHED
- P1.2.11Determine inactivity period
Is the inactivity period recorded and the account class set from it?
Yes
- P1.2.12Shadowban signals
Are the shadowban signals cleared, or confirmed absent?
Yes
- P1.3.1Business account
Is this a Pinterest business account?
Yes
- P1.3.15Social claimed check
Is the shop connected under claimed accounts?
Yes
- P1.3.15Social claimed check
Is Instagram connected?
Yes
- P1.3.15Social claimed check
Is Instagram auto-publish switched OFF?
Yes
- P1.3.16Re-optimise existing top pins
Do the pins with impressions but no destination URL now have the correct link?
Yes
- P1.3.16Re-optimise existing top pins
Has generic copy on the high-impression pins been rewritten?
Yes
- P1.3.16Re-optimise existing top pins
Did you stay under the daily edit cap?
Yes
- P1.3.17Verified Merchant status
Are all the prerequisites met — business account, claimed domain, active catalogue, no policy violations?
Yes
- P1.3.17Verified Merchant status
Where does the Verified Merchant application stand?
SUBMITTED
- P1.3.2Claim domain
Does the domain show as claimed, with the checkmark visible?
No
- P1.3.2Claim domain
Is the verification tag in the live theme, where a theme update cannot wipe it?
No
- P1.3.2Claim domain
What is not right, and what has to happen?
petcura.nl is linked on the Pinterest profile, but the domain claim and permanent verification have not been confirmed. The client or developer needs to claim petcura.nl in Pinterest and install the Pinterest verification tag in the live Shopify theme head, or verify it through DNS. Recheck Pinterest after verification before closing this task.
- P1.3.3Pinterest tag
Do PageVisit, AddToCart and Checkout all fire?
Yes
- P1.3.3Pinterest tag
Is the base code present on every page?
Yes
- P1.3.4Connect catalogue
Is the product feed connected and ingesting?
Yes
- P1.3.4Connect catalogue
Does the ingested product count match the shop, with no feed errors?
Yes
- P1.3.5Profile public
Is the profile public and visible to search engines?
Yes
- P1.3.6Turn off shopping recommendations
Are shopping recommendations turned off?
Yes
- P1.3.7Limit messages
Does the messages setting match whether the client actually monitors it?
Yes
- P1.3.8Measure page speed
Is mobile load time acceptable on the pages we will be pinning?
Yes
- P1.3.8Measure page speed
Is there no single obvious blocker?
Yes
- P1.3.9Review URL slugs
Are the existing slugs readable and keyword-bearing?
Yes
- P1.3.9Review URL slugs
Has the convention for new pages been agreed with the client?
Yes
- P1.3.10Image file names
Are the image file names descriptive rather than camera defaults?
Yes
- P1.3.10Image file names
Is a naming convention agreed for everything uploaded from now on?
Yes
- P1.3.11Meta descriptions
Does every URL in the pool have a meta description?
Yes
- P1.3.11Meta descriptions
Do those descriptions carry the keywords we will be targeting?
Yes
- P1.3.12Save buttons on the site
Is there a working Pinterest save button on product and content pages?
No
- P1.3.12Save buttons on the site
What is not right, and what has to happen?
No Pinterest Save button is currently available on PetCura product or content images. Recommend that the client/developer add the official Pinterest Save widget or a compatible Shopify Pinterest save-button app so visitors can save website images directly to Pinterest. This is a website recommendation and does not block the organic strategy from continuing.
- P1.3.13Mobile experience
Does the site scroll smoothly on a real phone, with any popup dismissable?
Yes
- P1.3.13Mobile experience
Can you complete a purchase end to end on mobile?
Yes
- P1.3.14Content bank audit
Are there at least two URLs for inspiration (top of funnel)?
Yes
- P1.3.14Content bank audit
At least two for consideration (middle)?
Yes
- P1.3.14Content bank audit
At least two for conversion (bottom)?
Yes
Notes
41Free-form notes recorded against a task.
- P1.0.3Count URL volume
Sitemap yielded 112 URLs; requirement 6 (daily=1, cooldown=60d, waterfall=30d).
- P1.2.13Analytics baseline
Baseline KPIs (3mo): impressions: 2288 pin_saves: 1 outbound_clicks: 17 engagements: 113 engagement_rate: 4.94 followers_end: 11 top_click_pin_clicks: 57 monthly_views: 5300000 top_save_pin_saves: 1 audience_top_country_pct: Netherlands audience_top_age_bracket: 65+
- P1.2.14Top performing pins
https://ph.pinterest.com/pin/1137440449698441505/ https://ph.pinterest.com/pin/364721269847227415/ https://ph.pinterest.com/pin/1137440449697548031/ https://ph.pinterest.com/pin/1137440449700219524/ https://ph.pinterest.com/pin/634022453838692350/
- P1.2.15Annotations of top pins
Dog Activities Allergies Healthy Skin Skin Dogs
- P2.1.1Choose seed keywords
Seed keywords: hondensupplementen, natuurlijke hondensupplementen, kattensupplementen, hond gezondheid, kat gezondheid, hond gewrichten, hond spijsvertering, hond stress, hond gebit, hond verzorging
- P2.1.3Record the grid
Grid recorded for 10 keyword(s).
- P2.1.4Extract dominant colours
Hex colors recorded for 10 keyword(s).
- P2.1.5Identify competitors
Competitors: Organimal, Native Pet, Zesty Paws, NHV Natural Pet Products, Nutravet
- P2.1.6Export competitor pins
Imported 1,383 competitor pins across 5/5 competitors.
- P2.1.7Collect top pin designs
Top pin designs recorded for 1 pin(s).
- P2.2.1Run AI market analysis
AI market analysis generated 20 items.
- P2.2.2Review insights
Reviewed market analysis: 13 approved, 7 rejected
- P2.3.1Taste graph mapping
Taste graph mapped (7 fields).
- P2.3.2Read Audience Insights
3 affinities recorded, 2 marked surprising.
- P2.3.3Three angles, worlds and moments
3 angles / 3 worlds / 3 moments distilled.
- P2.4.1Determine competitor velocity
Velocity recorded for 5 competitor(s).
- P2.4.2Set frequency
1 pins/day × 30 days ÷ 16 pins/URL = 1.88 → 1 URLs/month (rounded down to what the daily cap can publish)
- P3.1.1Candidates from the search bar
Seed "hondensupplementen" → 0 new, 1 dupes.
- P3.1.2Candidates from bubbles
Bubbles + related → 1 new, 0 dupes.
- P3.1.3Candidates from the Interest Sheet
Interest-taxonomy picks → 1 new, 0 dupes.
- P3.1.4Candidates from competitor annotations
Mined 100 annotation candidates → 100 new, 0 dupes.
- P3.1.5Recognise a cloaked niche
CLOAKED — route to PinClicks pin-stats workaround.
- P3.1.6Deduplicate against the cache
Deduped 116 candidates: 3 hits (3%), 0 stale, 113 misses.
- P3.1.7Generate work list
Queued 113 PinClicks lookups (3 hits saved ~3 lookups).
- P3.1.8PinClicks session
PinClicks: queue cleared; +1 related finds.
- P3.1.9Assign parent interests
Parent interests: Hond Gezondheid, Hondenverzorging, Hondenvoeding, Kat Gezondheid, Kattenverzorging, Huisdier Wellness
- P3.1.10Determine generic keywords
7 keywords passed the "applies to every product" test.
- P3.1.11Form topic clusters
3 clusters formed (Gewrichten & Mobiliteit, Spijsvertering & Probiotica, Stress & Kalmering).
- P3.1.12Seasonal classification
Seasonal classified: 10 (0 MICRO_TREND excluded from boards).
- P3.1.13Calculate publishing windows
Computed ramp-up windows for 0 seasonal terms (peak - 10 weeks, the start of the 6-10 window).
- P3.1.14Align keywords with the client
PetCura operates in the pet health and supplement niche, so strong medical, cure, treatment, medication-replacement, disease-prevention and guaranteed-result language should be excluded from SEO and creative generation. Use supportive wellness language such as supports, helps maintain, mobility, digestion, calming and daily wellbeing instead.
- P3.2.1Display name
Display name: "PetCura | Pet Health" (20/65)
- P3.2.2Bio
Bio saved (370/500 characters)
- P3.3.1Finalise board list
Finalised 20 boards across 5 topic(s).
- P3.3.2Check coverage
Coverage FAIL — 6 topic(s) short: Hond Gezondheid (0/5); Hondenverzorging (0/5); Hondenvoeding (0/5); Huisdier Wellness (0/5); Kat Gezondheid (0/5); Kattenverzorging (0/5). P4.1.1 blocked.
- P3.3.3Board descriptions
Descriptions saved for 22 boards.
- P3.3.4Generate creation schedule
Scheduled 15 boards across 5 day(s), max 3/day.
- P3.3.5Create boards
Created 3 board(s), the architecture is live.
- P3.3.6Select seeding pins
Proposed 118 of the store's own pins across 12 boards, from 151 pins linking to petcura.nl. 5 board(s) short of 10 — warm those from the website with the Pinterest widget.
- P3.3.7Run seeding
2 of 15 live board(s) warm. Need the website widget (not enough own pins): Darmgezondheid Hond 0/10, Gebitsverzorging Hond 0/10, Gezonde Spijsvertering Hond 0/10, Hond Gebit 0/10, Hond Kalmeren 0/10, Hondensupplementen 9/10, Hondenverzorging 9/10, Kat Gezondheid 0/10, Kattenverzorging 0/10, Natuurlijke Hondensupplementen 9/10, Probiotica voor Honden 0/10, Senior Hond 4/10, Stress bij Honden 0/10.
- P3.3.8Set boards to public
0 board(s) made public on Pinterest (≥10 pins).
Documents
5Everything collected and attached during onboarding and research.
- P1.2.14 — linkP1.2.142026-09-20
- P1.2.14 — linkP1.2.142026-09-20
- P1.2.14 — linkP1.2.142026-09-20
- P1.2.14 — linkP1.2.142026-09-20
- P1.2.14 — linkP1.2.142026-09-20
Grid analysis
10What page one rewards, per seed keyword (P2.1.3 / P2.1.4).
| Keyword | Dominant formats | CTAs | Text overlay | Colours | Look and feel |
|---|---|---|---|---|---|
| hond gebit | simple product | No | MINIMAL | Warm beige, brown and white imagery; close-up dog mouths and teeth dominate, with a mix of humorous and practical dental-care visuals. | |
| hond gewrichten | infographics | No | MINIMAL | Neutral beige, white and green tones; anatomy diagrams, skeletal visuals and active dogs dominate, giving the grid an educational and clinical feel. | |
| hond gezondheid | infographics | No | MOST | Cream, green, orange and neutral tones; health-tip graphics, warning signs and dog wellness education dominate the grid. | |
| hond spijsvertering | infographics | No | MOST | Cream, blue, beige and green dominate; digestive-health diagrams, symptom guides, probiotic products and educational dog-care content are most visible. | |
| hond stress | simple product | No | MINIMAL | Muted beige and brown lifestyle imagery dominates, showing resting or anxious dogs with some calming-tip content; the search also triggers Pinterest's stress-support notice. | |
| hond verzorging | infographics | No | MOST | Cream, white, orange and green dominate; grooming checklists, bathing, ear cleaning and general dog-care guides make the grid strongly educational. | |
| hondensupplementen | simple product | No | HALF | White, cream, green and teal dominate; product jars and supplement packs are mixed with benefit-led supplement guides, creating a commercial and educational grid. | |
| kat gezondheid | infographics | No | MOST | Cream, black, orange and green dominate; cat health tips, symptom guides, CPR and problem-solving education make the grid highly informational. | |
| kattensupplementen | simple product | No | HALF | Cream, white, green and yellow dominate; supplement products are mixed with comparison and recommendation guides for different cat health needs. | |
| natuurlijke hondensupplementen | infographics | No | MOST | Cream, green, orange and natural tones dominate; herb and supplement guides sit beside product imagery, giving the grid a natural wellness and educational feel. |
Competitors
5Who we are up against, and how fast they publish (P2.1.5 / P2.4.1).
| Name | Handle | Niche fit | Pins/day | Pins imported |
|---|---|---|---|---|
| Nutravet | @@nutravetUK | PARTIAL | 1 | 228 |
| Organimal | @@organimalnl | STRONG | 0.7 | 256 |
| NHV Natural Pet Products | @@NHVnaturalpet | PARTIAL | 0.45 | 256 |
| Zesty Paws | @@zestypaws | PARTIAL | 0.26 | 265 |
| Native Pet | @@nativepet | PARTIAL | 0.2 | 127 |
Competitor pins
200Their best-saving pins, imported in P2.1.6. Capped at 200 here — the per-competitor totals are in the table above.
Market analysis
20Steal List, Board Gaps and content angles — approved and rejected (P2.2.2).
- BOARD GAPREJECTEDHomemade Pet Food & Recipe Ideas
No competitor grid emphasizes DIY pet nutrition; capture food-conscious pet owners with whole-food recipe content aligned to supplement offerings.
Rejected: Too far from PetCura's core offer and would require a separate recipe/content ecosystem. Weak destination relevance.
- BOARD GAPREJECTEDMulti-Pet Household Wellness
No competitor addresses managing health for multiple pets simultaneously; position as solution for dog-cat households and mixed-age pet owners.
Rejected: Interesting concept, but too broad and not currently a strong product/search territory. Don't force a board just because both cats and dogs are sold.
- BOARD GAPREJECTEDPet Nutrition Myths & Debunking
Competitors lack myth-busting content; build authority by addressing common pet nutrition misconceptions with evidence-led visuals.
Rejected: Too broad and potentially claim-heavy. PetCura's strongest opportunity is supplement-specific education rather than general veterinary/nutrition myth busting.
- BOARD GAPAPPROVEDPet Stress & Anxiety Management (Behavioral Focus)
Competitors cover stress symptoms but miss behavioral training and anxiety-reduction lifestyle content; pair supplements with actionable behavioral strategies.
- BOARD GAPAPPROVEDSenior Pet Aging & Longevity Support
Aging-specific supplementation and care strategies are absent; create board dedicated to extending pet lifespan and managing age-related conditions.
- CONTENT ANGLEAPPROVEDAnatomical Education Visuals with Clinical Precision
Use clean diagrams and labeled skeletal/organ visuals to explain joint, digestive, and dental health; competitors excel here; match credibility through clarity.
- CONTENT ANGLEAPPROVEDComparative Recommendation Infographics
Build shareable guides comparing supplement types, dosages, and use cases by condition; competitors use this heavily; make it the client's signature format.
- CONTENT ANGLEAPPROVEDIngredient Spotlight & Transparency Closeups
Feature high-quality ingredient photography and sourcing details; natural wellness audiences demand transparency; differentiate through ingredient education.
- CONTENT ANGLEREJECTEDOwner Testimonial & Pet Success Stories
Feature real customer photos and health improvements; add quote overlays and before-after sequences to build trust and aspirational connection.
Rejected: As written, it relies on “health improvements” and before/after outcomes. Too risky for the health/supplement category.
- CONTENT ANGLEREJECTEDProblem-Solution-Result Narrative Sequences
Create pin series showing symptom → supplement recommendation → visible improvement; this three-part storytelling boosts save and click rates.
Rejected: symptom → supplement → visible improvement is too close to a medical-result claim for this niche.
- CONTENT ANGLEAPPROVEDProduct-in-Hand & Lifestyle Integration
Show supplements in use during daily routines (meal prep, playtime, grooming); humanize products by embedding them into authentic pet-owner moments.
- CONTENT ANGLEAPPROVEDSeasonal & Life-Stage-Specific Content
Tailor supplement recommendations to puppy, adult, senior, and seasonal needs; create urgency and relevance through timely wellness narratives.
- CONTENT ANGLEAPPROVEDWarm, Calming Lifestyle Moments with Muted Tones
Mirror the beige-brown-green palette from competitor grids; show pets in restful, peaceful environments to emotionally connect with wellness-seeking owners.
- STEAL LISTREJECTEDBefore & After Pet Wellness Stories
Transformation narratives showing health improvements resonate strongly; document customer success stories with visual before-and-after sequences.
Rejected: Too risky for a supplement/health account because visible health transformations can imply treatment or guaranteed outcomes.
- STEAL LISTAPPROVEDCat Health & Supplement Guides
Cat-specific content is underrepresented despite strong Pinterest demand; capture this audience with dedicated feline health and supplement boards.
- STEAL LISTAPPROVEDDog Health Tips & Symptom Guides
Educational symptom and wellness content dominates competitor grids; organize by condition (digestive, joint, stress) to capture high-intent health-conscious pet owners.
- STEAL LISTAPPROVEDIngredient Comparison & Product Recommendations
Competitors use comparison charts and recommendation guides; position client as transparent authority by breaking down supplement options side-by-side.
- STEAL LISTAPPROVEDNatural Supplements & Ingredient Breakdown
Competitors heavily feature supplement products paired with benefit guides; this positions the client as trusted educator in the natural pet wellness space.
- STEAL LISTREJECTEDPet Grooming & Care Checklists
Step-by-step grooming and maintenance guides appear across competitor boards; create scannable, visually-led checklist content for engagement.
Rejected: Too broad. PetCura is not primarily a grooming brand. Don't create architecture just because grooming appeared in the grid.
- STEAL LISTAPPROVEDSeasonal Pet Health & Wellness Prep
Seasonal content gaps exist; create boards for spring coat care, winter joint support, and season-specific supplement recommendations.
Taste graph
10The seven fields and the three-by-three (P2.3.1 / P2.3.3).
- core products
- dog joint supplementsdog probioticsdog calming supplementsdog dental supplementscat probioticscat joint supplements
- spaces context
- home pet-care routinefeeding arealiving roompet bed and rest areaoutdoor walkscar and traveldaily supplement routine
- aesthetic worlds
- naturalwarmcalmingcleanmutedtrustworthyeducationalpet-first
- moments seasons
- daily wellness routinesenior pet caretravelfireworks and New Yearstressful eventswinter mobilityseasonal skin and coat care
- functional outcome
- support mobilitysupport healthy digestionsupport calm behavioursupport oral hygienesupport skin and coat wellnesssupport everyday pet wellbeing
- aspirational outcome
- active and comfortable petshappier daily routinesconfident pet carehealthy ageingmore enjoyable time togetherpeace of mind for pet owners
- related interests
- dog carecat carepet wellnessnatural pet caresenior pet carepet nutritiondog behaviourpet health educationpet lifestyle
- content angles
- Pet Wellness Education & Symptom GuidesNatural Supplements & Ingredient TransparencyEveryday Pet Wellness Routines
- visual worlds
- Warm Natural Home Pet CareClean Clinical Educational GraphicsActive Outdoor & Travel Pet Lifestyle
- key moments
- Daily Feeding & Supplement RoutineSenior Pet Mobility & Healthy AgeingTravel, Fireworks & Stressful Moments
Keyword clusters
3Classified in P3.1.
- Gewrichten & Mobiliteitaxis: PRODUCT
- Spijsvertering & Probioticaaxis: PRODUCT
- Stress & Kalmeringaxis: MOMENT
Board opportunities
7Surfaced during research, and whether they became a board.
- Cat Health & Supplement GuidesSTEAL_LISTnot built yetCat-specific content is underrepresented despite strong Pinterest demand; capture this audience with dedicated feline health and supplement boards.
- Dog Health Tips & Symptom GuidesSTEAL_LISTnot built yetEducational symptom and wellness content dominates competitor grids; organize by condition (digestive, joint, stress) to capture high-intent health-conscious pet owners.
- Ingredient Comparison & Product RecommendationsSTEAL_LISTnot built yetCompetitors use comparison charts and recommendation guides; position client as transparent authority by breaking down supplement options side-by-side.
- Natural Supplements & Ingredient BreakdownSTEAL_LISTnot built yetCompetitors heavily feature supplement products paired with benefit guides; this positions the client as trusted educator in the natural pet wellness space.
- Pet Stress & Anxiety Management (Behavioral Focus)BOARD_GAPnot built yetCompetitors cover stress symptoms but miss behavioral training and anxiety-reduction lifestyle content; pair supplements with actionable behavioral strategies.
- Seasonal Pet Health & Wellness PrepSTEAL_LISTnot built yetSeasonal content gaps exist; create boards for spring coat care, winter joint support, and season-specific supplement recommendations.
- Senior Pet Aging & Longevity SupportBOARD_GAPnot built yetAging-specific supplementation and care strategies are absent; create board dedicated to extending pet lifespan and managing age-related conditions.
Analytics baseline
13Thirteen KPIs over three months before we started (P1.2.13). What everything since is measured against.
- impressions
- 763
- engagements
- 38
- engagement rate
- 4.94
- outbound clicks
- 6
- pin saves
- 0
- monthly views
- 5300000
- followers end
- 11
- top click pin clicks
- 57
- top save pin saves
- 1
- audience top country pct
- 0
- audience top age bracket
- 65+
- captured at
- Sun Sep 20 2026 14:22:59 GMT+0000 (Coordinated Universal Time)
- period
- last_30d