- Beauty & Cosmetics
- PROSPECT
- ESTABLISHED · every 24h
- 2/day · may go to 3 now
- https://maycosmetics.nl
Overview
Where this store stands, and what it is losing while it stands there.
Weighted across 100% of the score that is measurable.
No onboarding date recorded, so this store cannot be placed in a cohort yet.
- Execution
- 23 pin(s) scheduled in 30d against a target of 60
- 38
- Foundation
- 2/6 topics covered · 34 validated keyword(s) · 17/22 boards over 10 pins
- 65
- Performance
- 2 clicks / 0 saves in 30d against a baseline of 175 / 25
- 1
- Account health
- Token valid · 6 open leak(s)
- 64
Last 30 days
Movement is against the thirty days before this window. Days we did not receive data are gaps, not zeroes.
Leaks
Ranked by what they cost, not by when they appeared.
- 4 topic(s) under 5 boards
Blocks phase 4 for that topic entirely — no URL under it can enter production.
- Dagelijkse Make-up (0/5)
- Natuurlijke Make-up (1/5)
- Make-up Looks (3/5)
- +1 more
FixP3.3.1 - Publishing 0.9/day against a target of 2/day
Fewer pins than the store is set up for — every missing day is reach that is not coming back.
- 13 pin(s) planned in the next 14 days, 1 cycle(s) running
- at 24h per URL the target takes 2 cycles at once — start 1 more alongside
- 18 URL(s) only need four boards assigned (URLs page), then they can start
FixP4.1.4 - Outbound clicks below baseline two months running
Two months of decline is the point where a client starts questioning the retainer.
- 2026-10: 1 clicks vs baseline 175
- 2026-09: 1 clicks vs baseline 175
FixP5.2.2 - 5 board(s) under 10 pins
Boards under ten pins give the algorithm no context, so everything pinned there under-distributes.
- Tanning Drops (0 pins)
- Bruiloft Make-up (6 pins)
- Blush (7 pins)
- +2 more
FixP3.3.6 - 20 volume-cached keyword(s) never used on a URL
Reach already paid for in research hours and never deployed on a pin.
- pink (vol 12397645)
- blush (vol 1122122)
- make up natural (vol 537973)
- +17 more
FixP4.1.6 - 14 live board(s) with no pins scheduled in 30d
Dormant boards slowly lose their standing with the algorithm.
- Advertentiepins (577 pins)
- Blush (7 pins)
- Bruiloft Make-up (6 pins)
- +11 more
Onboarding
Phases 1 to 3. One-time work that gates everything downstream.
Production cycles
| URL | Reason | Waterfall | Progress |
|---|---|---|---|
| All Day Lipstick | NEW | RUNNING | 17/21 |
| May Changing Foundation | BEST_PERFORMER | COMPLETED | 18/21 |
Publishing calendar
October 2026 — each creative on the day it goes out, onto the board it lands on.
Results
Last 30 days against the phase-1 baseline. Distribution metrics live on the analytics tab.