Research record

Baseline KPIs (3mo): impressions: 211397 pin_saves: 75 outbound_clicks: 524 engagements: 8468 engagement_rate: 4.01 followers_end: 72 monthly_views: 6200000 audience_top_country_pct: Netherlands top_save_pin_saves: 3 profile_visits: 3310 top_click_pin_clicks: 2478 audience_top_age_bracket: 25-34

Seed keywords: make-up, make-up producten, foundation, mascara, blush, lippenstift, make-up inspiratie, cosmetica

Grid recorded for 1 keyword(s).

Hex colors recorded for 8 keyword(s).

Competitors: Laura Geller Beauty, ILIA Beauty, RMS Beauty, Jones Road Beauty, IT Cosmetics

Imported 1,208 competitor pins across 5/5 competitors.

Top pin designs recorded for 1 pin(s).

AI market analysis generated 24 items.

Reviewed market analysis: 11 rejected, 13 approved

Taste graph mapped (7 fields).

7 affinities recorded, 7 marked surprising.

3 angles / 3 worlds / 3 moments distilled.

Velocity recorded for 5 competitor(s).

2 pins/day × 30 days ÷ 16 pins/URL = 3.75 → 3 URLs/month (rounded down to what the daily cap can publish)

Seed "make up" → 12 new, 0 dupes.

Bubbles + related → 15 new, 0 dupes.

Interest-taxonomy picks → 6 new, 2 dupes.

Mined 71 annotation candidates → 71 new, 0 dupes.

Not cloaked — standard search-bar route. May Cosmetics is a standard makeup and cosmetics ecommerce brand. Pinterest autocomplete/search suggestions are available for the relevant makeup seed keywords, so there is no evidence that the niche is cloaked or subject to suppressed autocomplete.

Deduped 106 candidates: 3 hits (3%), 0 stale, 103 misses.

Queued 103 PinClicks lookups (3 hits saved ~3 lookups).

PinClicks: wrote 103 to shared cache; +5 related finds.

Parent interests: Make-up, Make-up Inspiratie, Make-up Looks, Beauty Tips, Natuurlijke Make-up, Dagelijkse Make-up

8 keywords passed the "applies to every product" test.

3 clusters formed (Foundation & Complexion, Everyday Natural Makeup, Event & Evening Makeup).

Seasonal classified: 12 (0 MICRO_TREND excluded from boards).

Computed ramp-up windows for 2 seasonal terms (peak - 10 weeks, the start of the 6-10 window).

No explicit forbidden terms were supplied by the client. Keyword selection will remain aligned with MAY Cosmetics' natural-looking, skin-friendly and easy-to-use makeup positioning. Terms that misrepresent the brand, unrelated competitor-brand terms, or unsupported product claims will not be used as SEO targets.

Display name: "May Cosmetics | Natural Makeup" (30/65)

Bio saved (322/500 characters)

Finalised 20 boards across 5 topic(s).

Coverage FAIL — 6 topic(s) short: Beauty Tips (0/5); Dagelijkse Make-up (0/5); Make-up (0/5); Make-up Inspiratie (0/5); Make-up Looks (0/5); Natuurlijke Make-up (0/5). P4.1.1 blocked.

Descriptions saved for 22 boards.

Scheduled 12 boards across 4 day(s), max 3/day.

Created 3 board(s), the architecture is live.

134 seed pins chosen; the seeding cron saves them at 10 a day.

7 of 12 live board(s) warm. Need the website widget (not enough own pins): Blush 7/10, Bruiloft Make-up 6/10, Date Night Makeup 8/10, Make-up voor Gevoelige Huid 8/10, Tanning Drops 0/10.

0 board(s) made public on Pinterest (≥10 pins).

International makeup techniques and cultural aesthetics are underrepresented; expands beyond Western beauty standards.

Rejected: Too far from May's current positioning and product architecture.

Gap in age-inclusive application guides and product recommendations; clean beauty brands rarely segment by skin maturity.

Skincare + makeup hybrid content addressing sensitivity; gaps in ingredient safety and dermatologist-approved picks.

Practical setting sprays, primers, and wear-time comparisons are underexplored by current competitors.

No competitor heavily emphasizes eco-friendly packaging or refill systems; opportunity for environmentally-conscious positioning.

Rejected: No evidence that refillable or eco-packaging is a May Cosmetics positioning.

Competitors don't isolate content by finish preference; client can own boards dedicated to dewy vs. matte makeup aesthetics.

Own the 'blush selfie' angle with real-user close-ups and shade-matching tips; aligns with grid_analyses blush focus.

Styled flat-lay 'mood makeup' arrangements (NARS, Huda, Laneige, MAC) shot against neutral backgrounds; retail-friendly discovery pins.

Rejected: It explicitly suggests NARS, Huda, Laneige and MAC. May should primarily showcase May products, not promote competing brands.

Clean white-background product shots paired with undertone education; addresses NARS foundation strength in competitor landscape.

Rejected: Poor fit for a foundation whose key proposition is adapting to the user's skin tone.

Aesthetic red lipstick content organized by mood and occasion; leverages MAC + lippenstift grid's burgundy-nude color story.

Rejected: Too editorial/speculative and not clearly supported by May's positioning or validated search demand yet.

Minimal-aesthetic, step-by-step eye tutorials featuring Maybelline and premium brands; taps mascara grid's soft neutral palette.

Rejected: The recommendation specifically proposes Maybelline and other brands rather than May's own products.

Portrait-driven content showing how to achieve polished looks with fewer products; positions as efficiency-focused and accessible.

Educational pins breaking down what makes formulas clean/safe; positions client as knowledgeable and trustworthy.

Rejected: Ingredient transparency can be useful, but “clean/safe beauty” claims aren't sufficiently supported and could lead to unsupported messaging.

Timely seasonal makeup trend pins anchored to client's earthy, warm aesthetic; drives seasonal board refreshes and repeat visitation.

Rejected: Again, this turns brand colours into a consumer-search theme without evidence. Seasonal makeup itself is already covered by the approved seasonal insight.

Bridge cosmetica content (skincare + makeup) with video pins showing how base preparation elevates product performance.

Leverage client's consistent warm hex palette (#8f6755, #a3795e, #876c57) with educational pins on warm undertone matching and application.

Rejected: The AI appears to infer this from the brand's hex colours. The training treats dominant colour as a visual signal, not automatically as a search/content theme.

Beauty brands use dramatic makeup transformations to showcase product efficacy; aligns with client's blush-selfie and portrait aesthetic.

Clean beauty competitors highlight formula benefits and natural ingredients; fits client's cosmetica and skincare-makeup hybrid positioning.

Rejected: “Natural ingredients,” “skincare science,” and clean-beauty positioning go beyond what we have clearly established for the whole brand.

Competitors leverage step-by-step application guides to drive engagement; this client should adopt similar instructional content around blush, foundation, and mascara application.

Aligns with client's 'minimal make up' and 'warm tone' positioning seen in make-up inspiratie grid; underserved vs. editorial looks.

Detailed swatch content from NARS, Huda, and MAC competitors build trust; critical for foundation, blush, and lipstick discovery.

Seasonal collections drive repeat visits; client's warm-tone and earthy hex palette (#8f6755, #643228) suggests trend-focused seasonal boards.

Featuring customer makeup applications builds community and social proof; leverages client's warm, approachable aesthetic.

Lifestyle beauty boards combining skincare prep, makeup, and wellness create holistic appeal beyond product-only pins.

Rejected: Too broad for May's current makeup catalog and URLs; risks weakening topical relevance.