- Beauty & Cosmetics
- PROSPECT
- ESTABLISHED · every 24h
- 2/day · may go to 3 now
- https://maycosmetics.nl
This month
Oct 2026 against Sep 2026 — the month is still running
Other people pinned this domain 5 times over (0 saves). That is reach we did not make, so it is counted apart and never added in.
Organic, your pins, image + video pins only. Product (catalogue) pins are left out: they run on paid ads but Pinterest counts them as organic.
About these figures
- 2026-10 is still running, so it is a part-month next to whole ones.
- No organic revenue has been entered for any of these months. Pinterest's API does not return revenue or conversions for organic, so those figures come in by hand or by CSV.
Six months
Impressions, saves and outbound clicks as stored — not a live read.
What won
Top five on outbound clicks and on saves, from the daily figures we hold. Marking a winner is what carries it into next month's design brief.
Most outbound clicks
Foundation voor Droge Huid · Video · uploaded · 2026-10-12
1 clicks · 0 saves · 33 impressions
Glowy Skin Makeup · Infographic · uploaded · 2026-09-25
1 clicks · 0 saves · 3 impressions
Most saves
Nothing has been saved yet in what we measure. Pins published in the last days often sit at zero for a week.
By format
Per pin, not as a total: a format with four pins always beats one with a single pin, and that says nothing about the format.
| Format | Pins | Impressions | Saves/pin | Clicks/pin |
|---|---|---|---|---|
| Infographic | 8 | 104 | 0 | 0.1 |
| Video | 4 | 50 | 0 | 0.3 |
| Lifestyle | 4 | 66 | 0 | 0 |
| no format set | 4 | 0 | 0 | 0 |
Revenue and conversions
Pinterest's API returns no revenue or conversion figures for organic — only impressions, saves, clicks and engagement. So these come out of Conversion Insights by hand, or as a CSV.
Blank fields are left as they are, so you can fill in the revenue today and the checkouts tomorrow. Nothing here is ever overwritten by the nightly pull.
Or paste a CSV
One row per month. The columns are matched by name — month, organic revenue, paid assisted, paid unassisted, conversions, checkouts, add to cart, page visits, click window, view window. Semicolons and commas both work. You see what the file says before anything is written: a row missing its month or its attribution window is named and skipped rather than guessed at.
Trends to carry forward
Search terms Pinterest Trends shows moving. Typed here because that tool cannot be read through the API, and recorded per month so the next content round picks them up instead of losing them in a chat.
Live from Pinterest — a period you choose
2026-09-23 → 2026-10-23 · 31 days
Organic, your pins, image + video pins only. Product (catalogue) pins are left out: they run on paid ads but Pinterest counts them as organic.
Results vs P1.2.13 baseline
| KPI | Baseline | Current | Δ | Δ % | Source |
|---|---|---|---|---|---|
| Outbound clicks | 175 | 25 | -150 | -86% | Processing |
| Pin saves | 25 | 4 | -21 | -84% | Processing |
| Page visits | — | — | — | — | Processing |
| Add to cart | — | — | — | — | Processing |
| Checkouts | — | — | — | — | Processing |
| Conversions | — | — | — | — | Processing |
| Revenue | — | — | — | — | Processing |
Distribution & reachimpressions, engagement, save rate — not results
| KPI | Baseline | Current | Δ | Δ % | Source |
|---|---|---|---|---|---|
| Impressions | 70,466 | 7,424 | -63,042 | -89% | Processing |
| Engagements | 2,823 | 525 | -2,298 | -81% | Processing |
| Pin clicks | — | 501 | — | — | Processing |
| Engagement rate | 4.01 | 1.482 | -2.528 | -63% | Processing |
| Save rate | — | 0.007 | — | — | Processing |
Feedback loop — what actually drove clicks + saves
| Key | Pins | Saves | Clicks | CTR/1k |
|---|---|---|---|---|
| BEST_PERFORMER | 16 | 0 | 2 | 12.12 |
| NEW | 3 | 0 | 0 | 0 |
| Key | Pins | Saves | Clicks | CTR/1k |
|---|---|---|---|---|
| make up looks | 16 | 0 | 2 | 12.12 |
| make up tutorial | 16 | 0 | 2 | 12.12 |
| natural makeup | 19 | 0 | 2 | 12.12 |
| make up ideas | 16 | 0 | 2 | 12.12 |
| foundation | 16 | 0 | 2 | 12.12 |
| make up inspiratie | 3 | 0 | 0 | 0 |
| make up aesthetic | 3 | 0 | 0 | 0 |
| fine lines | 3 | 0 | 0 | 0 |
| Key | Pins | Saves | Clicks | CTR/1k |
|---|---|---|---|---|
| BROAD | 15 | 0 | 1 | 9.8 |
| NICHE | 4 | 0 | 1 | 15.87 |
Organic winners eligible for ads
Raw Pinterest totals
{
"SAVE": 4,
"ENGAGEMENT": 525,
"OUTBOUND_CLICK": 25,
"PIN_CLICK": 501,
"IMPRESSION": 7424,
"ENGAGEMENT_RATE": 1.4819456013834678,
"SAVE_RATE": 0.006753241228716479
}Internal only — not on the client report
Cost and margin
Hours logged against what the store pays. Internal only.
1 of 127 tasks timed
Margin cannot be computed without a retainer. It is left blank rather than shown as zero — a store nobody has priced is not a store on nothing.
Cycle efficiency
Pins published against pins attempted. Cancelled pins are excluded — pulling one is a decision, not a failure.
| URL | Started | Status | Published | Planned | Failed | Cancelled | Efficiency |
|---|---|---|---|---|---|---|---|
| All Day Lipstick | 2026-10-20 | abandoned | 0 | 0 | 0 | 16 | — |
| All Day Lipstick | 2026-10-20 | running | 4 | 12 | 0 | 0 | 25% |
| May Changing Foundation | 2026-09-15 | completed | 16 | 0 | 0 | 0 | 100% |
| May Changing Foundation | 2026-09-15 | abandoned | 0 | 0 | 0 | 16 | — |
| May Changing Foundation | 2026-09-15 | abandoned | 0 | 0 | 0 | 16 | — |
AI draft survival
How much of each generated draft reaches the client unchanged. A surface that is routinely rewritten is a prompt problem, not a manager problem.
| Surface | Drafts | Approved | Kept | Untouched | Rewritten |
|---|---|---|---|---|---|
| bio | 1 | 1 | 100% | 1 | 0 |
| board description | 22 | 22 | 100% | 22 | 0 |
| pin copy | 27 | 0 | — | 0 | 0 |
Cache contribution
Volume lookups this store paid for, and what the rest of the portfolio got from them.