Client-facing|Everything below this line is written for Nordheim. Nothing internal appears on this page.
Back to workspace →Nordheim
September 2026
No summary has been written for this month yet.
Performance over time
Organic compounds. The shape of this line over twelve months is the argument.
The foundation being built
What is in place and working before the traffic arrives. In the first months this is the honest measure of progress.
Each one a themed surface Pinterest can rank.
A topic counts as covered at five boards.
Checked against real Pinterest search volume.
Already designed and queued to publish.
Traffic quality
Pinterest visitors against your site average. This is where organic wins, and it is not a volume argument.
Google Analytics is not connected for this store yet.
This comparison shows how Pinterest visitors behave on your site against every other channel — time on page, pages per visit, bounce rate. It is the strongest evidence organic produces, and it needs a GA4 connection to render. We would rather leave it blank than estimate it.
Why Pinterest and Google Analytics disagree
outbound clicks
sessions from Pinterest
More than 80% of Pinterest activity happens inside the Pinterest mobile app. When someone taps through to your site from the app, modern privacy handling drops the referral tag on the way. Google Analytics has no way to know where that visitor came from, so it files them under direct traffic.
This is not a measurement error on either side. They are counting different things.
Pinterest native is the source of truth for volume. GA4 is the source of truth for what those visitors did once they arrived.
What was built this month
Counted from the work itself, not claimed.
96Keywords researched and volume-validatedEach one checked for real Pinterest search volume before it was used.show
- casual
- beach outfit
- airport outfit
- business casual outfits
- heels
- wedding guest dresses
- boots
- 90s
- cardigan
- sweatpants
- nike shoes
- casual outfit
- 80s
- bra
- elegant dresses
- pajamas
- loafers
- men's clothing
- long dress
- everyday outfits
- office outfits
- 1920s
- watches
- athleisure
- a line dress
- 1950s
- backless dress
- midi dress
- work outfits
- men's fashion
- blazer outfit
- business outfit
- long sleeve dress
- 1940s
- party dresses
- flat shoes
- elegant outfits
- body suit
- halter dress
- bralette
- casual outfits
- fancy dress
- dresses by style
- bag accessories
- casual shoes
- women's outfits
- high neck dress
- men's accessories
- business formal
- high low dress
- womens fashion over 50
- advanced style
- women's dresses
- apron dress
- occasion dresses
- athletic shoes
- men's street style
- bra top
- everyday dress
- womens fashion casual
- dresses by length
- women's suits
- women's tops
- men's shoes
- men's boots
- jumpsuits and romper
- womens fashion fall
- women's pants
- trendy watches
- women's style
- womens style
- dresses by fabric
- womens fashion winter
- womens fashion summer
- wedding outfits for family members
- product detail
- men's activewear
- women's bag
- womens fashion spring
- womens fashion classy
- women's street style
- david chipperfield architects
- womens fashion outfits
- women's bottoms
- back to school outfit
- women's clothing
- womens fashion trends
- women's top
- women's activewear
- men's bottoms
- womens fashion street style
- womens fashion inspiration
- womens fashion elegant
- women's outerwear
- womens fashion work outfits
- women's jackets
20Boards createdshow
- Business Casual Outfits
- Casual Outfits
- Date Night Outfits
- Everyday Outfits
- Fall Outfits
- Mens Clothing
- Mens Fashion
- Office Outfits
- Party Outfits
- Wedding Guest Outfits
- Winter Outfits
- Womens Clothing
- Womens Dresses
- Womens Fashion
- Womens Jackets
- Womens Outfits
- Womens Pants
- Womens Shoes
- Womens Tops
- Work Outfits
4Pins designed and publishedEvery URL produces sixteen pins: four designs, each in four fresh variations.show
Individual items are not itemised for this measure.
1URLs activatedshow
- Astella™ Spraykleid — chosen as new page
5Competitors analysedshow
- ABOUT YOU — 57 pins reviewed
- Ernsting's family — 275 pins reviewed
- H&M — 132 pins reviewed
- Peek & Cloppenburg — 171 pins reviewed
- Street One — 74 pins reviewed
Strategy assets
Built once, and they keep paying. These are yours.
The board structure is designed in phase 3 and appears here once it is live on Pinterest.
5 boards already existed on your account and are managed alongside these, but they are not counted as architecture we built.
Everyday & Casual Outfitsmoment
everyday outfits (544,154) · casual outfits (117,659) · womens outfit inspiration · casual chic outfits · weekend outfits · casual outfits women · casual street style · everyday outfits women · casual womens outfits · street style women · womens casual fashion
Fall & Winter Layeringmoment
layering outfits · fall fashion · coat outfits · fall outfit ideas · fall outfits · winter fashion · fall outfits women · winter outfit ideas · sweater outfits · winter outfits · jacket outfits · winter outfits women
Wedding & Occasion Outfitsmoment
wedding guest dresses (2,444,592) · elegant dresses (840,799) · party dresses (153,643) · elegant outfits (133,710) · occasion dresses (24,052) · wedding guest outfits · party outfits · date night dresses · date night outfits · special occasion dresses · wedding guest outfit · wedding outfits
Work & Office Outfitsmoment
business casual outfits (2,849,887) · office outfits (476,999) · work outfits (323,623) · casual work outfits · office outfits women · work outfit ideas · professional outfits · workwear women · business casual women · work outfits women · smart casual women · office outfit ideas
Content angles
- Everyday Outfit Inspiration
- Styling Guides & Outfit Ideas
- Seasonal & Occasion Styling
Visual worlds
- European Urban & Architectural
- Garden & Romantic Outdoor
- Minimal Neutral Lifestyle
Key moments
- Everyday & Workwear
- Weddings & Special Occasions
- Seasonal Transitions
Pinterest peaks run 30–45 days ahead of the buying season, so we publish before the search happens.
- beach outfit, peaks 2026-04-01
- back to school outfit, peaks 2026-08-04
- fall fashion, peaks 2026-09-01
- fall outfit ideas, peaks 2026-09-01
- fall outfits, peaks 2026-09-01
- fall outfits women, peaks 2026-09-01
What worked, and why
Every decision is tested against the next month's data rather than repeated.
Next month
What we are moving on, and what we would do if this were our store.
- Astella™ Spraykleid — new page
Checked monthly against Pinterest Trends. Nothing has been flagged for this cycle.
Distribution & reachimpressions, engagements and saves — context, not outcomes
56,477
438
13
0.0%
A further 0 impressions and 0 saves came from pins your own visitors saved from your site. Real reach, but not work we did, so it is kept out of the figures above.