- Smoking Cessation & Nicotine-Free Wellness / Healthy Habit Alternatives
- PROSPECT
- NEW · every 48h
- 1/day
- https://breathefree.shop
Overview
Where this store stands, and what it is losing while it stands there.
Weighted across 100% of the score that is measurable.
No onboarding date recorded, so this store cannot be placed in a cohort yet.
- Execution
- 30 pin(s) scheduled in 30d against a target of 30
- 100
- Foundation
- 2/6 topics covered · 7 validated keyword(s) · 24/30 boards over 10 pins
- 44
- Performance
- 2 clicks / 0 saves in 30d against a baseline of 13 / 4
- 8
- Account health
- Token valid · 6 open leak(s)
- 64
Last 30 days
Movement is against the thirty days before this window. Days we did not receive data are gaps, not zeroes.
Leaks
Ranked by what they cost, not by when they appeared.
- 4 topic(s) under 5 boards
Blocks phase 4 for that topic entirely — no URL under it can enter production.
- Vaping Alternatives (1/5)
- Healthy Habits (1/5)
- Nicotine-Free Alternatives (3/5)
- +1 more
FixP3.3.1 - Publishing 0.5/day against a target of 1/day
Fewer pins than the store is set up for — every missing day is reach that is not coming back.
- 7 pin(s) planned in the next 14 days, 1 cycle(s) running
- at 48h per URL the target takes 2 cycles at once — start 1 more alongside
- 44 URL(s) only need four boards assigned (URLs page), then they can start
FixP4.1.4 - Outbound clicks below baseline two months running
Two months of decline is the point where a client starts questioning the retainer.
- 2026-10: 2 clicks vs baseline 13
- 2026-09: 1 clicks vs baseline 13
FixP5.2.2 - 4 board(s) under 10 pins
Boards under ten pins give the algorithm no context, so everything pinned there under-distributes.
- Morning Smoking Cravings (0 pins)
- After Meal Smoking Cravings (0 pins)
- Driving Smoking (4 pins)
- +1 more
FixP3.3.6 - 5 volume-cached keyword(s) never used on a URL
Reach already paid for in research hours and never deployed on a pin.
- health (vol 824203)
- nutrition (vol 152381)
- liver support (vol 4695)
- +2 more
FixP4.1.6 - 20 live board(s) with no pins scheduled in 30d
Dormant boards slowly lose their standing with the algorithm.
- Ad-only Pins (197 pins)
- After Meal Smoking Cravings (0 pins)
- Anti Smoking (27 pins)
- +17 more
Onboarding
Phases 1 to 3. One-time work that gates everything downstream.
Production cycles
| URL | Reason | Waterfall | Progress |
|---|---|---|---|
| Breathefree Resistance Necklace With Flavors | NEW | COMPLETED | 19/21 |
| Breathefree Resistance Necklace Copy 2 | NEW | RUNNING | 19/21 |
Publishing calendar
October 2026 — each creative on the day it goes out, onto the board it lands on.
1 pin
queued — goes out on its dayD2A · saveVaping Alternatives: Nicotine-Free Craving Control
Smoke Break Habit — Breathefree Resistance Necklace Copy 2
Results
Last 30 days against the phase-1 baseline. Distribution metrics live on the analytics tab.