- Smoking Cessation & Nicotine-Free Wellness / Healthy Habit Alternatives
- PROSPECT
- NEW · every 48h
- 1/day
- https://breathefree.shop
Step 1.2 · Account audit
- What happens
- Check whether the domain is blocked, whether pins are flagged, whether boards are structured correctly, whether Rich Pins fire, and capture the analytics baseline over the last three months.
- Where
- flaggedpins.com tools for the block and flag checks, Pinterest Analytics for the baseline, this dashboard for recording results.
- Owner
- Media buyer
- Done when
- Every audit task closed with notes, and thirteen baseline KPIs captured for later comparison.
Domain block check
Check whether the domain is blocked. If it is: contact Pinterest Support and reply to their automated rejection to force a human review.
A blocked domain makes every pin pointing at it worthless, so this is the first thing the audit asks.
How it scores. Nothing found, or everything found now fixed — tick it and the task closes. Anything still outstanding: leave it unticked, say what is left and who has it. The task stays open until it is ticked, which is the whole point of the box.
Is the domain unblocked?
While the domain is blocked, every pin we publish is a pin that cannot be clicked. Nothing else in phase 1 is worth doing until this is resolved.
Test the bare domain, not a product URL. The flagged-pin report from P1.2.2 is a per-URL list and does not answer this — a domain can be blocked while individual URLs look fine, and the other way round. A support ticket that is still open is not fixed; the reference goes in the box below.
Whether the domain is blocked. If it is, the support ticket reference.
Flagged pin check
Upload the report. The system translates the status codes into priority. Blacklisted is high, idea pin is low.
The flagged-pin report says which existing pins Pinterest is already suppressing, and how badly.
How it scores. Nothing found, or everything found now fixed — tick it and the task closes. Anything still outstanding: leave it unticked, say what is left and who has it. The task stays open until it is ticked, which is the whole point of the box.
Has every flagged pin been dealt with?
Blacklisted pins drag on the account they sit in. Left in place they suppress the boards we are about to build on.
Work down the report by priority: blacklisted first, idea pins last. Deleted or corrected both count as dealt with.
The flagged-pin report, uploaded. The system turns the status codes into priorities.
Redirect and canonical check
Broken redirects and canonical errors slow distribution down. Fix them in the CMS and always use the final URL.
Broken redirects and wrong canonicals slow distribution on every pin pointing through them.
How it scores. Nothing found, or everything found now fixed — tick it and the task closes. Anything still outstanding: leave it unticked, say what is left and who has it. The task stays open until it is ticked, which is the whole point of the box.
Are the broken redirects and canonical errors fixed?
A pin pointing at a redirect chain loses the signal at every hop, and a wrong canonical hands the credit to another page.
Fixed in the CMS, and the pins repointed at the final URL rather than the one that redirects.
The broken redirects and canonical errors found, and which of them have been fixed.
Find homepage pins
Never pin to the homepage. Pinterest cannot distinguish that URL from other pages. Mind the limit of 150 pin edits per day.
Pinterest cannot tell the homepage apart from any other page, so a homepage pin measures nothing.
How it scores. Nothing found, or everything found now fixed — tick it and the task closes. Anything still outstanding: leave it unticked, say what is left and who has it. The task stays open until it is ticked, which is the whole point of the box.
Do no pins point at the homepage any more?
Every homepage pin is a pin whose performance cannot be attributed to anything, and they are usually the account's oldest and strongest.
Repoint each one at the page it is actually about. Mind the 150 pin edits per day limit — spread over days is fine, half-done is not.
How many pins point at the homepage, and where they now point instead.
Find pins without a URL
The biggest missed opportunity: a pin that goes viral without a link returns nothing. Fix these first.
A pin with no destination is the one loss that cannot be recovered later — the reach happens and returns nothing.
How it scores. Nothing found, or everything found now fixed — tick it and the task closes. Anything still outstanding: leave it unticked, say what is left and who has it. The task stays open until it is ticked, which is the whole point of the box.
Does every pin now carry a destination URL?
This is the biggest single missed opportunity in the audit. A pin that goes viral without a link earns the account nothing at all.
Every pin found gets the URL it should have had. Fix these before anything else in this step.
The pins with no destination, and the URL each one now carries.
Canonical pin ID check
Open one of our pins, take the number out of its URL (pinterest.com/pin/<id>/) and open that URL in a private window. The account it lands on holds the canonical. Repeat for five to ten of the best performers. If another brand holds it, the clicks earned by our image land on their site — report it through Pinterest's copyright form and record the reference.
The canonical pin is the one Pinterest treats as the original. If another brand holds it, our traffic goes to them.
How it scores. Nothing found, or everything found now fixed — tick it and the task closes. Anything still outstanding: leave it unticked, say what is left and who has it. The task stays open until it is ticked, which is the whole point of the box.
Do we hold the canonical pin on the pins that were checked?
Someone else holding the canonical means the clicks earned by our image land on their site, and nothing in our reporting shows it.
Open one of our pins and take the number out of its URL (pinterest.com/pin/<id>/). Open that same URL in a private window: the account it lands on is the canonical holder. Repeat for five to ten of the best-performing pins. Ours: fine. Another brand: report it through Pinterest's copyright form and put the reference below. A report sent and unanswered is not fixed.
Whether another brand holds the canonical pin, with the pin URL you checked.
Board architecture audit
Rename cryptic board names to exact parent interests. ''Dream Vibe'' becomes ''Modern Luxury Living Room''. The algorithm does not read poetry.
Board names are read by the algorithm as interests, not as brand voice. A cryptic name is a board with no context.
How it scores. Nothing found, or everything found now fixed — tick it and the task closes. Anything still outstanding: leave it unticked, say what is left and who has it. The task stays open until it is ticked, which is the whole point of the box.
Has every cryptic board name been renamed?
"Dream Vibe" tells Pinterest nothing about who should see it. The exact parent interest is what gets the board distributed at all.
Renamed live on Pinterest, not just written down. The rename list belongs in the work panel; this box is whether it has been applied.
The renames: each cryptic board name against the exact parent interest it becomes.
Inventory group boards
Outdated for brands. They dilute context with pins from other accounts. Leave or archive them.
Group boards pull in pins from other accounts and dilute the context of everything around them.
How it scores. Nothing found, or everything found now fixed — tick it and the task closes. Anything still outstanding: leave it unticked, say what is left and who has it. The task stays open until it is ticked, which is the whole point of the box.
Has every group board been left in place or archived deliberately?
The dangerous state is neither: a group board nobody has looked at, quietly mixing someone else's pins into our topic signal.
A decision per board, not a blanket one. Archived, or left with a reason recorded.
The group boards found, and whether each was left in place or archived.
Boards under 10 pins
A public board with too few pins gives no context. Set it back to secret until it has 10 to 15.
A public board with a handful of pins gives Pinterest too little to work out what it is about.
How it scores. Nothing found, or everything found now fixed — tick it and the task closes. Anything still outstanding: leave it unticked, say what is left and who has it. The task stays open until it is ticked, which is the whole point of the box.
Stays open. Until “Is every board under ten pins set back to secret?” is ticked, this task does not close itself. Set the status by hand if the remaining work is not ours to do.
Is every board under ten pins set back to secret?
A thin public board dilutes the profile's topic signal, and it stays thin until we fill it — which is phase 3, not now.
Secret until it holds ten to fifteen pins. Boards we are about to fill this week can stay public if you say so below.
What is still open, and who is fixing it?
Most of what this step finds is not ours to fix — it is the client's developer, their content person, or Pinterest support. Named and dated, it is a thing somebody chases; unnamed, it is a task sitting at IN_PROGRESS that nobody can act on.
Name what is left, who owns it, and when it was last chased. If the answer is that it will not be fixed, say that and say what we do instead — that is a decision and it closes the loop.
The boards under ten pins, and which were set back to secret.
Rich Pins and Open Graph
Paste a product URL into the Pin Builder. If title and price appear automatically, it works. If not: follow the per-CMS fix from the SOP.
Rich Pins pull title, price and availability from the page automatically. Without them every pin carries whatever was typed by hand.
How it scores. Nothing found, or everything found now fixed — tick it and the task closes. Anything still outstanding: leave it unticked, say what is left and who has it. The task stays open until it is ticked, which is the whole point of the box.
Do Rich Pins pull title and price through in the Pin Builder?
Rich pins update themselves when the page changes. Hand-typed pins go stale the moment a price moves, and a wrong price is a lost click.
Paste a product URL into the Pin Builder and look. If nothing appears, the Open Graph tags are missing — the per-CMS fix is in the SOP.
Whether title and price appear automatically in the Pin Builder. Attach the screenshot.
Determine inactivity period
Determines the account class. Longer than 6 months silent, or never posted, means NEW with 48-hour spacing, even on an old account. Record the number of months and the class here, and set the class on the client settings — the answers on this task do not write it there.
The inactivity period decides the account class, which decides the pin spacing for every cycle after this.
How it scores. Nothing found, or everything found now fixed — tick it and the task closes. Anything still outstanding: leave it unticked, say what is left and who has it. The task stays open until it is ticked, which is the whole point of the box.
How many months has the profile been silent?
This is the number the account class is derived from. Six months is the line.
The date of the most recent pin on the profile, counted back from today. A profile that has never posted counts as new, not silent.
Which account class does that make it?
NEW is 48-hour spacing; ESTABLISHED is the normal rhythm. Setting this wrong sets the posting pace wrong for the whole engagement.
Silent longer than six months, or never posted: NEW. Otherwise ESTABLISHED. Record it on the client settings as well — this answer does not write it there.
Is the inactivity period recorded and the account class set from it?
Longer than six months silent puts an old account back to NEW with 48-hour spacing. Getting this wrong sets the posting rhythm wrong for the whole engagement.
Recorded on the client settings, not only written in a note. Check the class on the settings screen actually changed.
The inactivity period, and the account class it sets.
Shadowban signals
Single-digit impressions despite history. Also: an account moved back to a less valuable audience after long inactivity.
A shadowbanned account publishes into nothing, and every number after it is a number about nothing.
How it scores. Nothing found, or everything found now fixed — tick it and the task closes. Anything still outstanding: leave it unticked, say what is left and who has it. The task stays open until it is ticked, which is the whole point of the box.
Are the shadowban signals cleared, or confirmed absent?
Building a Strategy Core on a suppressed account wastes the whole of phases 2 and 3, and the symptom — single-digit impressions — looks like a slow start.
Absent is a real answer and the common one. If signals are there, the recovery route is what goes in the box, not the observation.
The shadowban signals found — or a clear statement that there are none.
Analytics baseline
Thirteen KPIs over three months. Filters: Organic, Claimed Domain, Your Pins. Untick realtime data, it is unreliable.
Baseline KPIs (3mo): impressions: 4676 pin_saves: 13 outbound_clicks: 39 engagements: 200 engagement_rate: 4.28 followers_end: 18 monthly_views: 843,400 top_click_pin_clicks: 38 top_save_pin_saves: 7 audience_top_age_bracket: 25-34 audience_top_country_pct: United Kingdom
Top performing pins
Top 5 to 10 on outbound clicks and saves. Not on impressions: those say nothing about intent. These URLs are your quick wins in month 1.
The top five to ten pins on outbound clicks and on saves, and the URLs behind them. A fresh account that has no pins with clicks or saves yet is a finding in itself — record that and skip the task with it as the reason, rather than leaving it open on numbers that cannot exist.
https://ph.pinterest.com/pin/1013450722410585476/ https://ph.pinterest.com/pin/95420085853522703/ https://ph.pinterest.com/pin/1013450722416219741/ https://ph.pinterest.com/pin/414542340726156322/ https://ph.pinterest.com/pin/1013450722417691085/
- P1.2.14 — link2026-09-20
- P1.2.14 — link2026-09-20
- P1.2.14 — link2026-09-20
- P1.2.14 — link2026-09-20
- P1.2.14 — link2026-09-20
Annotations of top pins
Paste the pin URL into PinClicks pin stats and read the annotated interests. Candidates for the keyword bank, provided they have volume.
The annotated interests PinClicks returned per pin — candidates for the keyword bank.
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