Client-facing|Everything below this line is written for Sarah Oliver. Nothing internal appears on this page.
Back to workspace →Sarah Oliver
September 2026
No summary has been written for this month yet.
Performance over time
Organic compounds. The shape of this line over twelve months is the argument.
The foundation being built
What is in place and working before the traffic arrives. In the first months this is the honest measure of progress.
Each one a themed surface Pinterest can rank.
A topic counts as covered at five boards.
Checked against real Pinterest search volume.
Already designed and queued to publish.
Traffic quality
Pinterest visitors against your site average. This is where organic wins, and it is not a volume argument.
Google Analytics is not connected for this store yet.
This comparison shows how Pinterest visitors behave on your site against every other channel — time on page, pages per visit, bounce rate. It is the strongest evidence organic produces, and it needs a GA4 connection to render. We would rather leave it blank than estimate it.
Why Pinterest and Google Analytics disagree
outbound clicks
sessions from Pinterest
More than 80% of Pinterest activity happens inside the Pinterest mobile app. When someone taps through to your site from the app, modern privacy handling drops the referral tag on the way. Google Analytics has no way to know where that visitor came from, so it files them under direct traffic.
This is not a measurement error on either side. They are counting different things.
Pinterest native is the source of truth for volume. GA4 is the source of truth for what those visitors did once they arrived.
What was built this month
Counted from the work itself, not claimed.
52Keywords researched and volume-validatedEach one checked for real Pinterest search volume before it was used.show
- casual
- tote bag
- 90s
- nike shoes
- casual outfit
- 80s
- long dress
- 1920s
- watches
- 1950s
- backless dress
- linen pants
- leather
- plus size
- long sleeve
- 1940s
- fancy dress
- casual wear
- paisley pattern
- womens fashion over 50
- bohemian dress
- women's dresses
- cowl neck
- coastal grandma
- dressing sense
- womens fashion casual
- womens tops
- women's tops
- relaxed fit
- pink sapphire
- trendy watches
- women's style
- womens clothing
- women's bag
- 100% cotton
- womens fashion outfits
- color stories
- cotton blend
- women's clothing
- garnet hill
- womens fashion trends
- coldwater creek
- sundance catalog
- soft surroundings
- womens fashion styles
- women's top
- dressed for my day
- new clothing
- womens fashion photography
- womens fashion accessories
- women's jackets
- handmade gemstone necklaces
19Boards createdshow
- Boho Fashion
- Casual Outfits
- Dresses
- Fall Fashion
- Handbags
- Jackets
- Layered Outfits
- Neutral Outfits
- Sandals
- Special Occasion Dresses
- Summer Outfits
- Sweaters
- Two Piece Sets
- Vacation Outfits
- Wedding Guest Outfits
- Weekend Outfits
- Women's Fashion
- Women's Shoes
- Work to Weekend Outfits
4Pins designed and publishedEvery URL produces sixteen pins: four designs, each in four fresh variations.show
Individual items are not itemised for this measure.
1URLs activatedshow
- Alesia Stylish Casual Button Blazer — chosen as new page
5Competitors analysedshow
- Coldwater Creek — 272 pins reviewed
- J.Jill — 275 pins reviewed
- Natural Life — 96 pins reviewed
- Soft Surroundings — 253 pins reviewed
- Sundance Catalog — 242 pins reviewed
Strategy assets
Built once, and they keep paying. These are yours.
The board structure is designed in phase 3 and appears here once it is live on Pinterest.
7 boards already existed on your account and are managed alongside these, but they are not counted as architecture we built.
Birthday & Occasion Dressesmoment
red outfit · western dresses · birthday inspo photoshoot · maroon frock · dark red dress short · 25 birthday outfit · pretty red dress · 21 birthday outfit ideas · red roses dress · rose corset dress · red and black outfit ideas · red dress birthday outfit · vintage glam · red short dress
Everyday & Casual Stylingmoment
dressing sense (21,459) · womens fashion casual (17,213) · women's style (6,020) · womens fashion outfits (1,928) · vêtements stylés · maxi skirt outfits · look hippie chic · layered lace top · layered tops · ethno style · outfit casual · skirt outfits · womens fashion ideas · mode inspiration
Handbags & Bag Stylingproduct
tote bag (1,857,973) · leather (252,645) · bags inspiration · high quality leather drum bag · fashion bags · box shape · unusual bags · calf leather · sustainable bags · stylish tote · bag designs · bag shapes design · metal bags · Handbags · bag shapes
Content angles
- Effortless Outfit Styling & Layering
- Boho & Feminine Everyday Fashion
- Occasion, Travel & Seasonal Outfit Inspiration
Visual worlds
- Earthy Boho Romance
- Neutral Casual Chic
- Cozy Seasonal Lifestyle
Key moments
- Everyday & Weekend Dressing
- Weddings, Events & Special Occasions
- Vacation, Travel & Seasonal Transitions
Pinterest peaks run 30–45 days ahead of the buying season, so we publish before the search happens.
- linen pants — publish from 2026-01-21, peaks 2026-04-01
- stylish sandals for casual outings — publish from 2026-01-21, peaks 2026-04-01
- Sandals — publish from 2026-01-21, peaks 2026-04-01
- womens fashion trends 2026 summer — publish from 2026-01-21, peaks 2026-04-01
- backless dress — publish from 2026-02-20, peaks 2026-05-01
- Sweaters — publish from 2026-06-23, peaks 2026-09-01
- Jackets — publish from 2026-06-23, peaks 2026-09-01
- jackets for women — publish from 2026-06-23, peaks 2026-09-01
- knitted sweaters — publish from 2026-06-23, peaks 2026-09-01
- shaker detail button cardigan — publish from 2026-06-23, peaks 2026-09-01
- sweaters & more. — publish from 2026-06-23, peaks 2026-09-01
- cowl neck — publish from 2026-06-23, peaks 2026-09-01
- long sleeve — publish from 2026-06-23, peaks 2026-09-01
- long sleeves — publish from 2026-06-23, peaks 2026-09-01
- women's jackets — publish from 2026-06-23, peaks 2026-09-01
- tunics & pullovers — publish from 2026-06-23, peaks 2026-09-01
- festive patchwork jeans — publish from 2026-08-23, peaks 2026-11-01
What worked, and why
Every decision is tested against the next month's data rather than repeated.
Next month
What we are moving on, and what we would do if this were our store.
- Alesia Stylish Casual Button Blazer — new page
Checked monthly against Pinterest Trends. Nothing has been flagged for this cycle.
Distribution & reachimpressions, engagements and saves — context, not outcomes
24,447
1,069
57
0.0%
A further 909 impressions and 0 saves came from pins your own visitors saved from your site. Real reach, but not work we did, so it is kept out of the figures above.