Client-facing|Everything below this line is written for MayCosmetics. Nothing internal appears on this page.
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September 2026
No summary has been written for this month yet.
Performance over time
Organic compounds. The shape of this line over twelve months is the argument.
The foundation being built
What is in place and working before the traffic arrives. In the first months this is the honest measure of progress.
Each one a themed surface Pinterest can rank.
A topic counts as covered at five boards.
Checked against real Pinterest search volume.
Already designed and queued to publish.
Traffic quality
Pinterest visitors against your site average. This is where organic wins, and it is not a volume argument.
Google Analytics is not connected for this store yet.
This comparison shows how Pinterest visitors behave on your site against every other channel — time on page, pages per visit, bounce rate. It is the strongest evidence organic produces, and it needs a GA4 connection to render. We would rather leave it blank than estimate it.
Why Pinterest and Google Analytics disagree
outbound clicks
sessions from Pinterest
More than 80% of Pinterest activity happens inside the Pinterest mobile app. When someone taps through to your site from the app, modern privacy handling drops the referral tag on the way. Google Analytics has no way to know where that visitor came from, so it files them under direct traffic.
This is not a measurement error on either side. They are counting different things.
Pinterest native is the source of truth for volume. GA4 is the source of truth for what those visitors did once they arrived.
What was built this month
Counted from the work itself, not claimed.
34Keywords researched and volume-validatedEach one checked for real Pinterest search volume before it was used.show
- pink
- natural makeup
- blush
- make up tutorial
- make up natural
- foundation
- make up aesthetic
- clean makeup
- make up looks
- make up ideas
- skin types
- vitamin c
- gluten free
- hyaluronic acid
- make up looks natural
- dark spots
- cream blush
- color corrector
- make up inspo aesthetic
- make up natural look
- clean beauty
- ulta beauty
- who what wear
- metdaan makeup
- vitamins and minerals
- fine lines
- ilia beauty
- organic beauty
- paraben free
- make up inspiratie
- fragrance free
- sulfate free
- living luminizer
- true skin serum foundation
12Boards createdshow
- Blush
- Bruiloft Make-up
- Date Night Makeup
- Dewy Makeup
- Foundation
- Highlighter Makeup
- Lippenstift
- Make-up Looks
- Make-up Tutorials
- Make-up voor Gevoelige Huid
- No Makeup Makeup
- Tanning Drops
16Pins designed and publishedEvery URL produces sixteen pins: four designs, each in four fresh variations.show
Individual items are not itemised for this measure.
1URLs activatedshow
- May Changing Foundation — chosen as proven performer
5Competitors analysedshow
- ILIA Beauty — 252 pins reviewed
- IT Cosmetics — 236 pins reviewed
- Jones Road Beauty — 259 pins reviewed
- Laura Geller Beauty — 184 pins reviewed
- RMS Beauty — 271 pins reviewed
Strategy assets
Built once, and they keep paying. These are yours.
The board structure is designed in phase 3 and appears here once it is live on Pinterest.
10 boards already existed on your account and are managed alongside these, but they are not counted as architecture we built.
Event & Evening Makeupmoment
event makeup · birthday makeup · party makeup look · evening makeup · party makeup · christmas makeup · special occasion makeup · new year's makeup · wedding guest makeup · soft glam evening makeup · holiday makeup · date night makeup
Everyday Natural Makeupmoment
makeup tutorial · quick makeup routine · easy makeup · no makeup makeup · everyday makeup · soft glam makeup · natural makeup look · minimal makeup · makeup routine · natural makeup tutorial · morning makeup routine · makeup for work
Foundation & Complexionproduct
foundation (285,306) · dewy foundation · natural coverage foundation · complexion makeup · lightweight foundation · luminous finish foundation · no cakey foundation · foundation makeup · foundation for redness · foundation for fine lines · natural foundation · foundation for mature skin
Content angles
- Quick & Effortless Everyday Makeup
- Event-Ready Makeup Looks
- Natural Glow & Self-Care Beauty
Visual worlds
- Clean Modern Vanity
- Soft Botanical Beauty
- Warm Everyday Lifestyle
Key moments
- Morning Get-Ready Routine
- Weddings & Special Occasions
- Date Night & Evening GRWM
Pinterest peaks run 30–45 days ahead of the buying season, so we publish before the search happens.
- christmas makeup — publish from 2026-09-22, peaks 2026-12-01
- new year's makeup — publish from 2026-10-23, peaks 2027-01-01
What worked, and why
Every decision is tested against the next month's data rather than repeated.
Next month
What we are moving on, and what we would do if this were our store.
- All Day Lipstick — new page
Checked monthly against Pinterest Trends. Nothing has been flagged for this cycle.
- new year's makeup — start publishing 2026-10-23
Distribution & reachimpressions, engagements and saves — context, not outcomes
14,484
481
5
0.0%
A further 3 impressions and 0 saves came from pins your own visitors saved from your site. Real reach, but not work we did, so it is kept out of the figures above.