Step 2.3 · Taste graph

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What happens: Map seven fields (products, spaces, aesthetics, moments, functional outcome, aspirational outcome, related interests), read Audience Insights, then distil exactly three content angles, three visual worlds and three key moments.
Where: This dashboard, with Pinterest Audience Insights open alongside.
Owner: Media buyer
Done when: A taste graph row and the three-by-three distillation that feeds board names and image prompts later.

HEREP2.3.1

Blocked

Taste graph mapping

Seven fields: products, spaces, aesthetics, moments, functional outcome, aspirational outcome, related interests.

Blocked

· Waiting on task P2.2.2 (TODO)

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This task is blocked. Notes and documents can be added once it is unblocked.

EXTP2.3.2

Read Audience Insights

Affinities of the engaged audience. Surprising correlations often produce the best content angles.

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The affinities of the engaged audience, with the surprising ones marked. A predictable affinity confirms what you already knew; a surprising one is where a content angle comes from.

Loading the affinity list…

HEREP2.3.3

Three angles, worlds and moments

Distillation of the taste graph. Feeds board names, clusters and AI image prompts.

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3 angles · 3 worlds · 3 moments (feeds boards + prompts)

Content angles

Visual worlds

Key moments