Niche
—
Engagement
PROSPECT
Account
NEW · every 48h
Daily target
1/day
Domain
—
← Phase 2 — Research

Step 2.4 · Frequency

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What happens
Record how many pins per day the top competitors publish over four months, then let the system compute how many URLs per month the plan needs using the sixteen-pin math.
Where
Competitor velocity is counted manually from their profiles. The URL requirement is computed here.
Owner
Media buyer
Done when
Competitor velocity per profile and a stored urls_per_month value on client settings.
EXTP2.4.1
Blocked

Determine competitor velocity

Pins per day of the top 5, measured over 4 months. Sets the market standard you have to match.

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  • · Waiting on task P2.1.5 (TODO)
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AUTOP2.4.2
Blocked

Set frequency

The 16-pin math: 1 URL yields 16 pins. The system calculates how many URLs you need. Two per day for a year beats ten per day for a week.

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  • · Waiting on task P2.4.1 (BLOCKED)
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