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- PROSPECT
- NEW · every 48h
- 1/day
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Step 3.1 · Keyword harvest & classification
- What happens
- Collect candidates from four sources, deduplicate them against the shared volume cache, work the remaining misses through PinClicks, then classify: parent interests, generic keywords, topic clusters, seasonal type and publishing windows.
- Where
- Pinterest search bar and bubbles, the interest taxonomy in this dashboard, competitor annotations, and a PinClicks session for the volume lookups.
- Owner
- Media buyer
- Done when
- A classified keyword bank where every term has a cached volume, a type and a seasonal classification.
Candidates from the search bar
Type the seed keyword and note the suggestions including their order. That order is ranked by volume: a free proxy.
- · Waiting on task P2.3.3 (TODO)
This task is blocked. Notes and documents can be added once it is unblocked.
Candidates from bubbles
The coloured filters above the search results and the related searches at the bottom.
Candidates from the Interest Sheet
Search the official Pinterest taxonomy in the dashboard. If an interest exists, there is demonstrable audience.
Candidates from competitor annotations
From the PinInspector exports. Note: annotations are not keywords until they have volume.
Recognise a cloaked niche
In sensitive niches Pinterest hides the suggestions. Workaround: run the top 3 pins through PinClicks pin stats and read the annotations there.
Deduplicate against the cache
Volume is a property of the term, not of the client. Anything already looked up does not need looking up again.
Generate work list
Cache misses only, prioritised. That keeps the manual session manageable.
PinClicks session
Work through the list. Fill in volume per term. If you find interesting related keywords along the way, add them: that is where the good finds are.
- · Waiting on task P3.1.7 (TODO)
This task is blocked. Notes and documents can be added once it is unblocked.
Assign parent interests
The taxonomy threads. At least five. These become your board names.
- · Waiting on task P3.1.8 (BLOCKED)
This task is blocked. Notes and documents can be added once it is unblocked.
Determine generic keywords
The test: does this apply to every product? If not, it belongs in a cluster. Five to ten of them.
- · Waiting on task P3.1.8 (BLOCKED)
This task is blocked. Notes and documents can be added once it is unblocked.
Form topic clusters
At least three clusters of 10 to 15 keywords. Cluster by product, moment, colour, size, material or season. Moment usually works best on Pinterest.
- · Waiting on task P3.1.8 (BLOCKED)
This task is blocked. Notes and documents can be added once it is unblocked.
Seasonal classification
Evergreen, seasonal or micro-trend, read from the curve in Pinterest Trends. Micro-trends never become a board.
Calculate publishing windows
Six to ten weeks before the peak. For Black Friday and Christmas, earlier still. Publishing too late is the most common mistake.
Align keywords with the client
Some terms perform well but clash with the positioning. Better to know now than afterwards.